Shaping the future of publishing in India through strategic insight, digital foresight, and operational innovation, Ayesha Chenoy, Founder and Chairperson of RepIndia has joined the committee comprising industry leaders and experts from diverse fields for Penguin Random House India..
A trailblazer in India’s digital ecosystem, Ayesha brings with her a wealth of experience in brand building, digital strategy, and creative innovation. Under her leadership, RepIndia has become one of the country’s most awarded independent digital agencies, transfosrming how some of India’s biggest brands connect with audiences. With a global perspective, a deep understanding of the digital landscape, and the rare distinction of being a published author, Ayesha offers a unique and valuable lens to support Penguin’s evolving goals.
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Known for helping scale brands across sectors, RepIndia has led digital launches for companies like Burger King and GAP and services a wide portfolio that includes Canon, Viacom, Kajaria Tiles, JSW, Tata Trusts, and the Adani Group. Ayesha holds an Economics degree from Cambridge University, where she received the Adam Smith Prize—previously awarded to Nobel Laureate Amartya Sen. She began her career in investment banking in London, before returning to India to revolutionize the digital marketing space. A bestselling Penguin author, her book The Bravest Person I Know is acclaimed for its powerful take on mental health and resilience.
Commenting on the newest addition to the advisory board, Gaurav Shrinagesh, CEO of Penguin Random House India, SEA & MENA, stated, ‘Ayesha is a vital addition to our advisory committee, especially as we evolve in a rapidly transforming digital world. With emerging technologies, shifting trends, and new modes of online engagement, her expertise offers us an edge in adapting to change, resolving digital challenges, and preparing for an AI-driven future. Her dual perspective—as a digital strategist and an author—will help us navigate this evolution thoughtfully and efficiently.’
Commenting on her nomination to the advisory committee, Ayesha Chenoy added, ‘I am honoured to be a part of this distinguished Advisory committee and work with Gaurav as he leads one of the most exceptional publishing teams in Asia. As someone who has digital running in her veins, I hope to add strategic insights in a world where powerful stories can now garner even more engagement and reach, through technology and the use of AI in an evolving media landscape.’
As Penguin continues to explore innovative ways to strengthen its relationship with authors, deepen reader engagement, and future-proof its business, the insights and strategic guidance of the advisory committee remain key to charting this transformative path.
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