Speaking about Beer and Health: Debunking myths and discussing moderation

"Beer is one of the oldest and most beloved drinks in the world. It’s been part of our culture for thousands of years, and that’s why it’s no surprise that there are so many myths and misunderstandings about its health effects. Let us take a look at some of the most common myths about beer and how to enjoy it in moderation," says Avneet Singh, Founder, Medusa Beverages Pvt. Ltd who clarifies further in the myth surrounding it...!

Myth#1 Drinking beer before liquor will make you sicker. 

It’s one of the most common misconceptions that drinking beer before drinking hard liquor will make you sick. In reality, the order in which you drink alcohol doesn’t have much of an impact on how your body metabolizes it. In fact, the sickness that’s often caused by mixing different kinds of alcohol has more to do with how much you drink and how often you drink it, rather than what order you drink it in. So, if you’re going to drink alcohol, it’s important to drink it in moderation and pace yourself. 

 Myth#2 Drinking too much beer causes “Beer Belly” 

Fear of a “beer belly” has caused people to think that beer is the only thing that causes belly fat. But belly fat isn’t caused by beer, it’s caused by eating too many calories from all over. Yes, beer does have calories, and eating too many high calorie drinks can cause belly fat. But it’s not that you’re having a light beer that’s causing your belly to bulge. It’s the difference between how much you eat and how much you drink. 

Myth#3 Light beer are the healthier choices 

Promoted as a more health-conscious substitute for regular beers, light beers have contributed to the misconception that they are the superior choice. Despite typically having lower calorie content, it is delusional to assume they are inherently better for all health-conscious individuals. It is crucial to take into account factors beyond caloric intake, including individual taste inclinations and nutritional composition. Furthermore, certain studies propose that individuals might unconsciously consume larger quantities of light beer to offset the reduced calorie load, essentially ignoring the intended advantages. 

Myth#4 Bottled beer is better than canned 

The debate between bottled beer and canned beer has given rise to another persistent myth. While some argue that bottled beer is superior in taste and quality, and others believe canned beer is more environmentally friendly, the truth is that both packaging methods have their pros and cons. Modern canning technology has improved significantly, ensuring that canned beer maintains its flavor and quality. The choice between bottled and canned beer is often a matter of personal preference rather than a clear health or taste advantage. 

 Myth#5 All beers should be served cold 

The idea that all beers should be served ice-cold is a myth that can affect the enjoyment of various beer styles. While it's true that certain lighter and milder beers are traditionally served colder, many craft beers, ales, and stouts benefit from slightly warmer temperatures. Extreme cold can dull the flavors and aromas of these beers, limiting the depth of the tasting experience. Knowing the appropriate serving temperature for different beer styles can enhance your enjoyment and appreciation of their unique characteristics. 

Amidst the myths and misconceptions, the crucial concept of moderation should not be overlooked. Beer, like any alcoholic beverage, can be enjoyed responsibly and even offer certain health benefits when consumed in moderation. Moderate beer consumption has been linked to potential cardiovascular benefits, as well as the social and psychological advantages of enjoying a beverage in a social setting. 

In conclusion, separating fact from fiction is essential when discussing beer and health. While myths like the order of consumption or the source of a beer belly have persisted, it's clear that moderation is the key to responsibly enjoying beer. 

Indo-German collaboration: Upskilling Certification Linked to Nursing Employment in Germany

About 2,000 students in the inaugural year would be selected to go to Germany to study the Upskilling Certification Linked Cpirse to Nursing Employment, that would educate students to undergo intensive full-time training meticulously crafted to meet German standards, thereby opening up Career Opportunities in Healthcare Sector...

The goal is for 50 Indian healthcare professionals to be sent from India to Germany each month, with intentions to raise this quota in the future.

Indo-Euro Synchronization (IES) proudly announced the groundbreaking event, ‘Upskilling Certification Linked to Nursing Employment in Germany’, which took place on August 19th at India Habitat Centre in New Delhi. The event served as a catalyst for fostering collaborations between Germany and India while prominently spotlighting the wealth of lucrative career opportunities within the health sector, particularly in the field of nursing.

At the inaugural stage, IES has set the ambitious goal of selecting 2000 students from diverse regions across India in its inaugural year. The selection process is based on comprehensive counselling and rigorous psychometric evaluations, with a primary focus on B.Sc. Nursing students. IES plans to gradually expand this number in the subsequent years. Upon successful selection, students will undergo intensive full-time training meticulously crafted to meet German standards, conducted within Indian centres. After obtaining certification, all candidates will receive robust support in securing desirable employment positions in Germany's healthcare industry.

The event witnessed a confluence of esteemed guests and experts hailing from both India and Germany, reinforcing the commitment to forging stronger bonds between the two nations. Among the distinguished attendees were Mr Raj Vangapandu, President of Indo-Euro Synchronization, and Mr. Venkat Reddy, Managing Director of Cross Culture Careers. These luminaries shared their insights and perspectives on the expansive potential for collaboration and growth within the dynamic healthcare industry.

Mr Lukas Rogge, Head of Global Business Operation, Calmoroi Germany said: "It's truly my pleasure to introduce an innovative solution targeting the healthcare professional shortage, focusing on India. Our skilled team is committed to addressing Germany's pressing deficit of 1.8 million healthcare professionals. Through collaboration, we're facilitating the transition of up to 50 Indian healthcare professionals per month to Germany, with plans to increase this number. This initiative span locations and begins with language training in India, forming a solid foundation for seamless integration.”

Further he added that we're creating a legacy of shared expertise and international collaboration in healthcare and technology. Our vision extends beyond healthcare, aiming for a long-term partnership with India that drives mutual growth. This partnership underscores the power of innovation and collaboration, promising a brighter future for healthcare, technology, and humanity."

Venkat Reddy, MD,  Cross Culture Career said that today marks a pivotal moment for Germany's medical sector. We are introducing a transformative initiative to recruit and integrate skilled healthcare professionals from India into Germany. This is a milestone for German healthcare, as we endeavour to bridge the healthcare worker gap. Our aim is to seamlessly integrate skilled Indian professionals into the German healthcare sector.

“Germany stands as a beacon of promising career prospects for nurses, extending its allure to both domestic and international candidates. The nation's robust healthcare system and the escalating demand for skilled healthcare professionals converge to create an environment of rich growth and development opportunities for nursing professionals. Key features of nursing career prospects in Germany include high demand, diversified roles, competitive compensation and benefits, avenues for career progression, and a vibrant tapestry of cultural diversity,” he added.

In reflecting on the resounding success of the event, Ms Om Sri COO, IES, remarked, "Our event has unlocked doors for aspiring students and professionals seeking fulfilling careers in Germany's healthcare domain. We are truly elated to have established a platform that bridges the gap between raw talent and boundless opportunities, all while nurturing Indo-German partnerships."

Furthermore, she underscored IES's robust network with esteemed German employers in the realm of hospital chains. This strategic network empowers students by providing essential employment linkages, setting them on a path towards sustainable placements. She affirmed that IES has synergised the formidable demand from the German industrial sector through collaborations with esteemed German universities. The outcome is a well-crafted avenue for skilled and eligible nurses to embark on an empowered career journey in Germany.

More Women are investing in Equity Funds, save more than men for investments

A recent survey showed 42% Surge in Women Investors in 2023 with 87% of them preferring Equity Funds, and the interesting aspect is that Women Save 5% More for Future Goals than Men...


Another trend is that Women's goal-based SIP investments show an impressive 19% lower stoppage rate, reflecting their long-term commitment to financial goals


An in-depth study among 3,763 women clients from the age bracket of 23 to 76 years in August 2023 on the occasion of Women’s Equality Day was carried out by a private investment management company FinEdge.


The study unveiled a remarkable 42% rise in women investors, saving 5% more for future goals than men. Notably, 30.82% of women prioritize retirement planning, signalling a major trend shift. Women also showed resilience in goal-based SIP investments, with a 19% lower stoppage rate, emphasizing their commitment to long-term financial goals."


Harsh Gahlaut, CEO, FinEdge said "We are delighted to see more and more women leading the way and helming their family's financial plan. Temperamentally, women make better investors than men as they are less speculative, and more purpose driven. This makes them excellent long-term investors as their resilience allows them to benefit from compounding. We are certain that this trend will gather momentum in the next 3-5 years”.


In regional breakdown, the West and North zones had strong female investor percentages at 34.54% and 32.98%, respectively. However, the East zone lagged with only 7.54% women investors."


Women have distinct financial challenges, requiring a unique investment approach

The study also aimed to uncover some of the key challenges mentioned below that women investors face on their wealth creation journey:

Career breaks for family care

Excessive risk aversion affecting returns

Distrust in sales-focused advisors 

Limited awareness of key investing concepts

Confidence gaps due to traditional gender roles

More and more women are focusing on their own retirement

Retirement planning is gaining traction among women. A notable 30.82% prioritize it, second only to child education planning at 32.82%. This shift marks a new era where women independently plan for retirement or contribute equally to joint plans, ensuring financial resilience in unforeseen life events.

"Without a doubt, the increasing number of women who are entering the work force and excelling at their careers is driving the trend towards increased financial independence", said Gahlaut.

When guided properly, women embrace measured risk taking and benefit from compounding

Another interesting inference was that 87% of women opt for equity-oriented SIP investments, slightly below men at 89.9%. This This statistic is a clear indicator that the new generation of women investors are no longer shackled by their innate risk aversion. The average age of women investors was found to be 38.67 years, which was around 2 years less than the average age for male investors, which came in at 40.34 years.


Women are investing more than men for their goals, with clear and holistic goal-based plans

On average, women have 3.47 financial goals, while men have 3.74, showcasing a holistic approach. Women invest an average of Rs. 14,347 monthly, slightly higher than men at Rs. 13,704, challenging traditional assumptions. Notably, women show a 5% higher monthly savings rate for future goals. Additionally, women's SIP investments have a 19% lower stoppage rate, affirming their resilience as long-term investors."


Women’s investment management needs are unique, differ from those of men

FinEdge also conducted detailed feedback sessions with their investment experts who manage investments for women clients, to glean qualitative insights on what women look for in their investing platforms. The following factors topped the list:

Survey Methodology

The survey was conducted by FinEdge in the month of August this year. The sample is comprised of 3,763 women clients of FinEdge from the age bracket of 23 to 76 years. The study includes clients from across the region ranging from the West, East, North and South.

India's Sharmishtha Ghosh at BRICS Business Incubator International Acceleration Program in Omsk, Russia

Organized by the Government of the Omsk Region, Omsk State Technical University and ANO "Leaders of International Cooperation, BRICS Business Incubator International Acceleration Program took place in Omsk where more than 100 entrepreneurs, investors and representatives of business associations from the BRICS countries as well as from the Central Asian region participated...
Sharmishtha Ghosh, Founder MD, INTANDEM GLOBAL CONSULTING PVT. LTD. and BRICS CCI Governing Body Member said “such forums help in fostering a conducive environment between the business communities. While the funds are very important, co-operation, mentoring and collective growth are the most important take aways”.
Sharmishtha is amongst the winners of the program alone with 25 from the 5 BRICS nations
"Holding a business incubator in Omsk on the grounds of the technical university will attract young talented entrepreneurs to solve important socially important and economic issues, facilitate the establishment of contacts with major investors, as well as strengthen the international partnership of our region with the BRICS countries," — commented Rector of OmSTU, Dmitriy Mayevsky. He also emphasized that the uniqueness of the project lies in its scale, as well as its practical and strategic significance for entrepreneurs and business communities of the countries.
Participants presented their projects to investors from large and private investment organizations and funds from BRICS countries in such areas as innovation and high technology, IT infrastructure and web development, transport and logistics, consulting, e-commerce, education, healthcare and social services, food industry, hospitality and others.
"The BRICS Business Incubator is a unique program that is essential to supporting entrepreneurs seeking international expansion. The program will become an entry point for domestic entrepreneurs to foreign markets, as well as help colleagues from BRICS countries to launch businesses in Russia. The projects of the Business Incubator winners will undoubtedly become breakthroughs in their industries and change the market," — stated Rim Khasanov, an expert of the BRICS Business Incubator and President of the ANO "Eurasian Investment Agency".
"Participation in the BRICS Business Incubator allows us to find new partners and project opportunities abroad. With the team, we are eager to enter new markets and will be happy to work specifically with BRICS countries. We forecast signing agreements with new partners, as well as making useful connections," — said Andrey Kostylev, the winner of the BRICS Business Incubator from Russia, founder of Labmein medical technology project.
An important component of the business incubator in 2023 was the cooperation of large and private investment organizations and funds from the BRICS countries, thanks to which at least 70% of the participants' projects will be financed. Numerous cooperation agreements and investment contracts will be signed following the results of the BRICS Business Incubator.
"BRICS markets are among the most promising in terms of growth and potential, so now we are actively looking for projects in this direction," — noted Evgeny Larionov, an investor of the BRICS Business Incubator and a member of the Board of Directors of the Dome Foundation Investment Club.
It is planned that the full-time program of the business incubator will also include excursions to the leading enterprises of the Omsk region, many pitch sessions and workshops.
Noteworthy, in June the organizers of BRICS Business Incubator received grant support from Rosmolodezh within the All-Russian Youth Project Competition.  The partners of the program are ANO "Eurasian Investment Agency", Yandex.Cloud, TV BRICS, Dome Foundation Investment Club, an International Company "Consult Invest ITIC", BRICS Chamber of Commerce and Industry, China Technology Transfer Center of the SCO member states and others.

Celebrating India's uniqueness across multiple spheres, National Geographic premieres ‘Azadi Ka Amrit Mahotsav’ as a special feature

National Geographic to premier 2 short films

Showcasing the milestones of India's inspiring journey, India on a Mission and India- The land of Timeless culture will depict the country's rising dominance on the world platform. National Geographic will premier these two short films - ‘India On A Mission’ and ‘India: The Land Of Timeless Culture’ explore India’s rich art and culture, science, and tech prowess, spreading across the globe..


This Independence Day, the Ministry of Culture, in collaboration with National Geographic, celebrates ‘Azadi Ka Amrit Mahotsav’ with two patriotic and captivating short films, ‘India On a Mission’ and ‘India: The Land Of Timeless Culture.’ Premiering on August 13 at 8.30 pm, the films aim to take the viewers on an inspiring journey highlighting the marvels of our beloved country...


The two 10-minute films bring to light the remarkable journey of us as a nation, with ‘India On a Mission’ exploring the most rapid and striking advancements in creating intricate technology ecosystems within the country. It narrates the stories of innovation in space technology, deep ocean exploration and defence technology and its manufacturing. While the film ‘India: The Land Of Timeless Culture’ traces the ancient roots of many iconic Indian living traditions like classical music and dance, modern medicine, and geo-surveying methodologies. Together, the stories highlight our nation’s contributions to the world through several branches of science as well as architectural and engineering marvels.


“At National Geographic, we harness the power of insightful storytelling that can inspire, inform, and educate viewers. It is a matter of pride to witness the remarkable growth of our nation, which is emerging as a prominent player in the world economy today. Through these films, we are celebrating the uniqueness of India across multiple spheres, which is bound to instill a sense of pride among Indians across the world,” said a spokesperson from National Geographic.   


“We take immense pride in India's remarkable progress, embracing its diverse culture and unparalleled accomplishments in space, defence, and wellness. We are elated to have collaborated with a credible brand like National Geographic, which has beautifully captured the very essence of the achievements and growth since Independence. Through this, the masses will witness our extraordinary journey and gain a profound appreciation for what it truly means to be Indian”, said a Ministry official. 


Azadi ka Amrit Mahotsav films will premiere on National Geographic in India at 8:30 PM on 13th August 2023

Neha Dhupia's insightful discussion with Geeta Phogat, Soha Ali Khan, Faye D’Souza during World Breastfeeding Week 2023

Celebrated mothers Geeta Phogat, Soha Ali Khan and Faye D’Souza joined Neha Dhupia in a candid, intimate, and insightful panel discussion around the breastfeeding journey of new moms and the various challenges that surround them. This discussion was attended by 60+ mothers who themselves have been strong and powerful voices supporting the cause of breastfeeding in their respective communities. Read on...


In continuation to the World Breastfeeding Week 2023 celebrations, where Philips Avent partnered with Freedom to Feed and Neha Dhupia to conduct LIVE interactive sessions with celebrity mothers like Bipasha Basu, Masoon Minawala, Dia Mirza, and Gauahar Khan, where these mothers shared their heartfelt breastfeeding journey to enable and empower mothers across to #ShareTheCare- Philips Avent culminated these celebrations with a gala event at JW Marriott, Juhu, Mumbai.


The discussion was an invigorating experience sharing for both the panelists as well as the moms in attendance as everyone towards the end of the discussion pledged to support the cause of breastfeeding and supporting new mothers as one collective voice.


Speaking at the occasion, Neha Dhupia said, “What I started as a small community with Freedom to Feed has today turned into a movement normalizing conversations around breastfeeding and parenting. What made this edition of the World Breastfeeding Week celebrations 2023 such a milestone is our partnership with Philips Avent who themselves have been on a mission to support new mothers in their parenting journeys. However, this is just the beginning of this association, and we will continue to inspire, acknowledge, and motivate mothers around us to #ShareTheCare.”


Speaking on the celebrations around World Breastfeeding Week, Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent said, “For Philips Avent, the partnership with Freedom to Feed and Neha Dhupia on the occasion of World Breast Feeding Week 2023, has been another step towards celebrating and supporting every mother’s beautiful journey of breastfeeding. The inspiring conversations featured during the week and the resounding support we have received from mothers across have been extremely encouraging and overwhelming. Philips Avent is dedicated to placing mothers, babies, and their well-being at the forefront of all our endeavors, and with more such initiatives going forward, we will continue to inspire and empower new mothers to #ShareTheCare.”


The collaboration between Philips Avent and Neha Dhupia's parenting community Freedom to Feed has been receiving overwhelming love and support for making a profound impact during World Breastfeeding Week 2023. By bringing together influential voices and inspiring mothers, the campaign #ShareTheCare has broken the stigma around breastfeeding and has been a landmark initiative aimed at creating a nurturing environment for new mothers.

Students, Artisans spin a Vibrant Tale of India’s Weaves, aiming to take Indian handloom to Wider markets

NIFT students pan-India work with Indian artisans across 75 handloom clusters as part of the Cluster initiative and collaborate with Odisha Ikat artisans and weavers to take handloom to more audiences

In a celebration that intertwines art, culture, and history, the Ministry of Textiles is honouring traditional handloom artisans as part of the Azadi Ka Amrit Mahotsav — a celebration of India’s 75 years of Independence. The occasion serves as evidence of the government’s dedication to safeguarding and strengthening the rich tradition of handloom workmanship in the country. As part of the effort, National Institute of Fashion Technology (NIFT) students are working with artisans and weavers in 75 clusters across India to exchange knowledge and ideas to take Indian handloom to a wider audience...

India’s handlooms in recent years have taken the global stage. We’ve seen global dignitaries adorning our traditional looms during the recently organised G20 Summit. It is the art that we must cherish, preserve and promote as much as possible. As proud Indians it is our responsibility to bring our artisans on a global platform, where in they can share their love and passion for the artform with millions of other people globally. NIFT’s cluster initiative allows master craftsmen and weavers to pass on their art to future designers and handloom enthusiasts, while allowing them to imbibe newer ideas and modern ways from the students.

“India’s handlooms have gracefully taken centre stage on the global platform, a testament to their timeless artistry and cultural significance. As proud Indians, we embrace the responsibility to elevate our artisans to a worldwide audience, allowing them to share their profound love and passion for this art form with millions across the globe. With steadfast government support, we strive to empower these skilled craftsmen, securing their livelihoods and weaving a vibrant tapestry of cultural pride that resonates far beyond our borders. The government’s robust initiatives provide financial assistance, skill development, and enhanced market access, bolstering the growth of this treasured industry. Together, we weave a brighter future, preserving our rich cultural legacy for generations to come,” stated Smt. Darshana V. Jardosh, Honourable Minister of State, Textiles, Government of India.

Maniabandha, a picturesque village in Baramba tehsil of Cuttack district, Odisha, serves as the enchanting backdrop for the vibrant Ikat Cluster. The community, which has a population of 4,264 people and is surrounded by mountains and green fields, employs 1,000 to 2,000 craftspeople of any gender or age. Festivals like Dussehra, Lakshmi Puja, Savitri Puja, and New Year (on Hanuman Jayanti) hold special significance for the village, as the residents come together adorned in new and traditional clothes, often purchasing at least one piece of the exquisite Ikat craft. 

“Being a part of the Ikat Cluster has been transformative,” shared Garima Vij, 3 rd Year, NIFT New Delhi student. & “Collaborating with skilled artisans, we have witnessed the enchanting process of setting weft yarns, tying intricate designs, and experiencing the artistry of dyeing.

It is a mesmerising journey, and I am inspired to preserve India’s rich handloom legacy. The Ministry of Textiles, in collaboration with NIFT, recognised the immense talent and potential of the NIFT students in contributing to further strengthening India’s handloom legacy. As a part of their cluster initiative programme, NIFT students engaged with the local artisans in the Single Ikat Cluster. Under the guidance of skilled artisans, they witnessed the meticulous craftsmanship, experiencing the essence of this timeless art form first-hand.

“Their fresh perspectives and innovative design ideas have breathed new life into our craft. These students fearlessly try out new patterns and colours, inspiring us to venture into uncharted territories. We truly appreciate the collaboration with such young and bright minds. Witnessing their enthusiasm fills us with confidence and pride, knowing that with these students as our representatives, the art form will continue to thrive in the future,” expressed Bikash Mohapatra, Master Weaver from the Ikat Cluster.

As we approach National Handloom Day, the Ministry of Textiles celebrates the ingenuity and creativity of NIFT students, who have become torchbearers in illuminating India’s handloom legacy at the Azadi Ka Amrit Mahotsav’s Ikat Cluster. Their dedication and passion for preserving traditional crafts complement the government’s vision of fostering self-reliance and empowering local artisans. 

The Azadi Ka Amrit Mahotsav pays a fitting tribute to the skilled artisans and NIFT students, reinforcing India’s commitment to nurturing its invaluable handloom legacy and weaving a resplendent tapestry of tradition and modernity. 

Aiming to create job opportunities for women, to constitute 30% of nation's workforce - PRADAN

India’s one of the leading not-for-profit organization, Professional Assistance for Development Action (PRADAN), announced its initiative of enhancing female gender ratio in the organization, by increasing its female workforce.  The company announced increase of female workforce by 30% in Q2 of the financial year 2023- 2024. PRADAN aims to recruit only women executives the next quarter, to drive positive change and spread the message of gender equality across the country...

The Delhi headquartered organization has more than 60 offices across the country and the talent acquisition is planned across all its regions and offices. There is special focus towards Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Odisha, Rajasthan, and West Bengal. In the last forty years of its establishment, PRADAN has worked towards enhancing the quality of life of marginalized communities. It has worked with around 2.64 million women across the seven states. With a dedicated team of nearly 700 people, operating in 60 field teams, PRADAN aspires to bring in young and dynamic women, who can help take the organization to the next level of growth. 

Speaking on the announcement, Arnab Chakraborty, Integrator, HRD from PRADAN said, “The next few years are focused on PRADAN’s exponential growth; in terms of increasing its community outreach, introducing more projects and campaigns, upgrade rural agriculture and there is a special focus in Central Indian Tribal Region. While we have reached out to more than 10 million individuals in the last financial year, we want to increase the outreach to 50 million individuals in the next seven years, and women work force will form an integral part of PRADAN’s project expansion plans.”

Female employees joining the organization would be trained to provide a sound understanding on the work model of PRADAN. From class-room training, field visits, on-ground training to living amidst the marginal section, PRADAN provides end-to-end training to prepare employees physically, mentally and emotionally to make them sector ready. The eligibility criteria for the positions at PRADAN, include a minimum of 24 months' work experience (across any sector).

PRADAN is the National Support 41 year old Organisation to NRLM, the flagship rural development programme which has been working extensively towards reaching out to the poorest communities, building human capabilities and building women’s self-reliant collectives as change agents. It has been working extensively for the rural populace in the seven states of Central and Eastern India. PRADAN recruits and trains young professionals from across the country to engage with socio-economically marginalized communities at the grassroot level.

Over the years, PRADAN has partnered with many State Governments and Ministries of central  to design and implement initiatives that impact and transform lives of the rural poor. PRADAN is also the National Support Organisation for the Ministry of Rural Development and Agriculture, which provides a knowledge and capacity building role in these key ministries.

Smart Video Surveillance HDDs imperative for CCTV 's Crystal Clear Videos, Consolidated footage

Industry sources estimate that the video surveillance market is projected to grow from USD 48.7 billion in 2022 to USD 76.4 billion by 2027. Not a dream but quite achievable as the new cutting-edge technology and innovative solutions continue to drive the growth of the smart video CCTV industry. Read on...

The market demand clearly shows a surge in the deployment of CCTVs across verticals and industries to improve the way we live and work. Today, best practices and guidelines are available to help industries like retail, manufacturing, smart cities, and more implement CCTV to effectively manage and control their operations. CCTV systems capture and record video footage continuously, which can quickly lead to large amounts of data being generated.

As a result, it is important to use a CCTV or smart video-grade storage solution instead of standard hard disk drives (HDDs) for 24/7 monitoring. A smart video surveillance HDD, specifically designed to handle multiple streams and the demand of continuous recording provides reliable and consistent performance for the demands of a CCTV system.

Here's why smart video surveillance HDDs are needed for CCTV usage, discusses Jaganathan Chelliah, Senior Director - Marketing, India & Middle East and Africa, Western Digital: 

24x7 monitoring: Surveillance HDDs are designed to run continuously, helping ensure that the videos are consistently recorded 24/7. This can help improve operational efficiency by capturing video footage round the clock, as these HDDs allow for real-time issue detection. Any anomalies, malfunctions, or deviations from standard operating procedures can be immediately identified, triggering alerts or notifications. Surveillance HDDs such as WD PurpleTM Pro feature a workload rating of up to 180TB/year – up to three times that of desktop drives, specifically designed to operate in surveillance systems, where the need is to continuously record and store large amounts of video data. 

Crystal clear video: Due to their fast-writing speeds, smart video surveillance HDDs allow for quick capture of multiple streams and high-capacity storage of very high-quality video. The WD Purple HDDs also feature AllFrameTM technology so CCTV cameras can record videos with less frame loss and produce high-quality, sharp-edged 4K videos, compared to videos stored on PC drives. 

Ability to process heavy workloads: Smart video surveillance HDDs are intended for 24x7 storage workloads, as they function on a 90-10 ratio– 90% storage and 10% of review and replay data. Smart video surveillance HDDs are optimized for scalability, enabling the addition of more cameras to the system. For instance, some surveillance HDDs like WD Purple drives can support up to 64 single-stream HD cameras (6TB and beyond), as well as many of the most recent cameras that send multiple streams to provide basic AI capability. 

Additionally, certain Western Digital drives like WD Purple Surveillance HDD (up to 10TB) are engineered for mainstream surveillance DVRs and NVRs that operate 24/7 and are able to process heavy workloads as they have a mean time between failures (MTBF) of up to 1 million hours. 

Sustainable solution: Smart video surveillance HDDs consume less power than traditional HDDs or general-purpose computer drives because of their low-power profiles. This helps in producing less heat, which results in cooler overall operating temperatures. Even while working 24x7x365, these HDDs can function smoothly without breaking down.

Consolidated footage: Smart video surveillance HDDs offer a decent amount of storage – up to 22TB4. The 22TB4 WD Purple Pro HDDs can be used to consolidate footage from multiple cameras into a central video server or storage system, which makes it easier to manage and analyze the data. For instance, surveillance HDDs such as the WD Purple Pro comes equipped with field-proven OptiNANDTM technology that delivers trusted high-capacity performance and offers storage of up to 22TB1 for the massive storage needs of AI-driven smart video and deep learning analytics.

Overall, smart video surveillance HDDs are important for CCTV systems that record continuously and require better reliability, durability, and storage capacity for 24/7 streaming. Specialised storage solutions can help handle high workloads, retain data for long periods, and consume less power, making the most out of a CCTV system.

Western Digital, the Western Digital design, Western Digital logo, AllFrame, OptinNAND and WD Purple are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. Product specifications are subject to change without notice.

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FICCI to host PubliCon 2023 on 8 August in New Delhi

FICCI celebrates publishers' contributions to learning, research, and innovation, recognizing excellence. Publishers play an integral role in shaping our intellectual landscape and to recognize Excellence, FICCI's PubliCon 2023 publishing awards will honor top publishers in diverse genres, empowering Knowledge Ecosystem and highlight publishers' key role in learning and research. Read on...

The Federation of Indian Chambers of Commerce and Industry (FICCI) will be organizing PubliCon 2023, a prestigious event dedicated to exploring the crucial role of publishers in the domains of Learning, Research, and Innovation. The event will be held on August 8th, 2023, at the Federation House, Tansen Marg, New Delhi.

PubliCon 2023 will feature the highly anticipated 'FICCI Publishing Awards,' which will recognize and honor the exceptional contributions of publishers across various categories, including Business, Translation, Designing, Fiction, Non-Fiction, and Children's Literature, among others. The program will focus on discussions around Leisure Reading for Learning, Role of Scholarly and Scientific Publishing in India's Global Research Output,  Challenges in Research Funding - The effect on Research Output and its Publication, etc.

The event will be graced by distinguished personalities from the literary and academic spheres. Among the esteemed speakers are  Dr. K. Sreenivasarao, Secretary, Sahitya Akademi, Dr. Akhilesh Gupta, Senior Advisor, DST, GoI, Dr. Debapriya Dutta, Scientist ' G ' & Head  SEED, GoI and

Smt. Neera Jain, Chief Editor & Joint Director, National Book Trust (NBT) India, Ministry of Education, GoI.

"We believe that publishers play an integral role in shaping our intellectual landscape. PubliCon 2023 is a unique opportunity to celebrate their invaluable contributions and foster an environment of collaboration and growth within the publishing industry," said Mr. Neeraj Jain, Chairman of the FICCI Publishing Committee.


Aspiration and ability are the two critical factors in any planning process, says K V Kamath of NaBFID

Maharashtra paves the path to a $1 Trillion Economy with Sustainable Growth at the MGIS 


Themed "Maharashtra's Green Yatra to Become $1 Trillion SGDP," the landmark event Maharashtra Green Infrastructure Conclave 2023 hosted on 4th August by PHDCCI placed a spotlight on Green Initiatives in Industry & Infrastructure, paving the way for impactful discussions on sustainable development and growth opportunities taking Maharashtra state into the centre stage. Read on...

The conclave boasted an impressive lineup of distinguished speakers and panelists from diverse sectors, including K. V. Kamath, Chairman of National Bank for Financing Infrastructure and Development (NaBFID), Sudhir Hoshing, Chair, PHDCCI Infrastructure Development Ports, Shipping, Roads and Waterways Committee, as well as Himanshu Agarwal, Co-Chair, PHDCCI Infrastructure Development, Ports, Shipping, Roads and Waterways Committee. 

“In any planning process, two critical factors come into play: aspiration and ability. It is essential to assess Maharashtra's ambition of achieving a $1 trillion economy by examining the recent developments in India's economic landscape and the momentum gained. We must question whether the target of one trillion is the right goal and how long it will take to achieve it. While aiming high is commendable, we should also consider reaching for higher milestones. However, we must be realistic and assess whether we have the capability to meet such aspirations. Some years ago, reaching half a trillion seemed unattainable, but now, given our current trajectory, reaching five trillion in a specific timeframe becomes a possibility,” said K. V. Kamath, Chairman of National Bank for Financing Infrastructure and Development (NaBFID). 

He added: “The cleanup of balance sheets for both banks and corporate India in the last 2-3 years has been unprecedented, something I have not seen in the past 50 years of my career. Corporate India is willing to borrow, and banks are willing to lend. Given the optimism arising from clean balance sheets, the next consideration is setting growth targets. Maharashtra's growth rate of 9 percent indicates a doubling in about eight years, which suggests reaching a trillion within 7-8 years. This growth trajectory aligns with the focus on rail connectivity, green power, and urban rejuvenation, which presents a significant opportunity for transformation. The rejuvenation of our cities, including redevelopment, improved infrastructure, roads, housing colonies, and beautification, are crucial building blocks in driving the growth momentum. These endeavours contribute to GDP acceleration and create ample investment opportunities. Maharashtra has the ability, capability, and opportunity to pave the way for a promising future.”

“As we gather here today, we are witnessing unprecedented changes in the world. The need for innovative solutions has never been more urgent, and green infrastructure emerges as a beacon of hope. It envisions cities as vibrant ecosystems with clean air, water, and the well-being of our communities at the core. The choices we make now in terms of infrastructure will echo for generations to come, so this conference serves as a platform for action, not just knowledge dissemination,” said Sudhir Hoshing, Chair, PHDCCI Infrastructure Development Ports, Shipping, Roads and Waterways Committee.

The event also witnessed the unveiling of the PHDCCI – Cushman & Wakefield Knowledge Report, offering valuable insights into Maharashtra's green initiatives. As Maharashtra charts its path towards a remarkable $1 trillion SGDP, this conclave serves as an essential platform to drive the state's ambitious vision through sustainable and eco-conscious practices.

The report extensively examines Maharashtra's green initiatives and highlights the state's proactive efforts to promote clean energy, ensuring affordability, reliability, sustainability, and modernisation. According to the Economic Survey of Maharashtra, the installed capacity of renewable energy in the state saw a significant 9 percent increase in 2022-23 compared to the previous financial year. As a result, Maharashtra now ranks fifth in the country with a total capacity of 11,400 MW, which includes an impressive 3,352 MW of solar energy. Notably, during the World Economic Forum's 53rd annual meeting in Davos, Switzerland, Maharashtra signed 19 Memorandums of Understanding (MoUs) across diverse sectors such as hi-tech and infrastructure, energy, IT/fintech/data centers, steel manufacturing, agro, and food processing. These MoUs have the potential to attract investments worth INR 1.37 trillion and create over one lakh employment opportunities. Notably, a significant portion of these investments, amounting to INR 460 billion, were allocated to the renewable energy and electric vehicle sectors, further reinforcing Maharashtra's commitment to a sustainable and green future.

Mr. Manick Wadhwa, Director, SKI Capital Services and Founder Chairman, ABANS group were the other speakers at this conclave that featured three engaging panel discussions covering topics such as Sustainable Construction, Green Infrastructure Financing, and Harnessing Growth through SEZs.

Alleviating Separation Anxiety and Fussy Eating: Comprehensive Solutions for Pet Parents

A free-for-all open house helped owners to address behavioral challenges in their pets

Bangalore, 02 August 2023: 
Wag-Ville, a Bangalore-based premier pet care facility, hosted “Let’s Talk Dog- Open House” on Sunday, July 30, 2023. The free-of-cost canine Open House was held at the Wag-Ville facility in Jakkur and was attended by several pet parents to address the behavioral issues of their pet dogs. Read on...

The event addressed several canine behavioral issues including bonding, separation anxiety, biting, aggression, fussy eating, howling etc.

“It is never too late to train a dog. Dogs have inborn curiosity. So, pet parents should use this curiosity to train them subtly. Pet parents are always anxious about whether their training tactics are having a positive impact on their pets or if is it leading to other behavioral issues. Many pet parents face the issues of separation anxiety or aggressive attention-seeking behavior where they do not know how to handle the situation. Correct guidance and training by professionals can help build a stronger bond between the pet and its parent. At Wag-Ville, our experienced professionals always try to understand the root cause of the issue to help the pet parents overcome their problems and strengthen their bond,” said Subhadra Cherukuri, Founder, Wag-Ville. 

Addressing some of the key issues brought up by the pet parents, the professional trainers at Wag-Ville individually discussed each problem giving scientifically proven training methods to address them. “Separation anxiety is one of the most common issues that pet parents face. Separation anxiety should not be mistaken for bonding. Separation anxiety comes when the dog is constantly looking for comfort from their owners. For the dogs, their pet parent is the entire universe. Hence, while we are training our dogs, we should also give them ‘away time’ to build their independence. If it is important to give them your time and attention, it is also important to ignore them at times, so that they know when to expect pampering and when to fend on their own,” she added. 

Wag-Ville delved into the various handy tips and advice that are used to imbibe discipline in pets. According to research, it takes 3000 consistent repetitions for a dog to learn the action associated with the sound.  In other words, while training a dog, one needs to repeat the same word and actions consistently for the pet to follow the command. 

Taking about the importance of exercise for pets, the trainers said, “Every dog breed is genetically conditioned to work as a guide hunter or guard dog, etc. according to the purpose they were bred for. Now that these breeds are kept as ‘pet dogs’ they don’t have any work in an urban setup. Thus, there are two things that we need to keep in mind. When you take a dog as a pet, it is important that they are given an opportunity explore the world in a way they like. Secondly, we need to give them a certain amount of work and challenges in the form of sniffing activities, play fetch, etc.  for their mental and physical stimulation and maintain the overall health of your pet.” 

Keeping pets in gated communities or residential apartments also has its share of issues where other residents are not comfortable around pet animals. Having a well-trained dog becomes very essential as pets not just become a part of a family but also a loved member in the community. 

The trainers also conducted insightful demonstrations with dogs and their owners. Through these sessions, they provided valuable insights into understanding the dogs' behaviors and effectively addressed each issue, offering practical and tailored solutions to pet parents.

Taking about several cases of pet aggression and biting in public, Subhadra said, “Animals should not be feared but be raised as a part of society. For this, it is very important to reach out to a trainer who can assess the triggers of an animal and train them for their behavior. This work will involve some effort from the trainer and the dog owner,  but it is possible to make a change that can lead to a huge positive transition in pet behavior.” 

Wag-Ville is a dedicated pet care facility aimed at strengthening the bond between pets and their owners. The company offers a wide range of professional and safe services to ensure the well-being of pets. 

Wag-Ville hosts these Open House programs once a month, free of cost, and open to any dog owner to attend. Please follow them on Instagram @wagville_india for updates.

Spectacular Spectrum Musical Night Mesmerizes Thousands of Attendees with Sensational Gippy Grewal

Spectrum Metro hosted a mesmerizing "Spectrum Musical Night" that left music enthusiasts spellbound. The event witnessed breathtaking performance by renowned band like 'Shivaya'. The event was also graced by sensational Punjabi actor and singer Gippy Grewal and his newly released web series team 'Outlaw'. Thousands of people attended the musical extravaganza, making it an evening to remember.

Gippy Grewal, known for his exceptional talent, enthralled the audience with his latest project, the much-anticipated "Chaupal's Original Outlaw". Fans were elated to witness the exclusive glimpse of his Punjabi web series, "Outlaw", which added excitement to the event.

The Spectrum Musical Night was a celebration of music, fun, and togetherness, bringing together people from diverse backgrounds and music preferences. The captivating  performances and electric atmosphere resonated with the audience, creating an immersive musical experience. The event was a resounding success, leaving attendees in awe of the talent and passion showcased on stage.

"We are thrilled to have hosted the 'SpectrumMusical Night' in the presence of the charismatic Gippy Grewal. As a platform dedicated to curating fascinating events across multiple genres, Spectrum Metro was excited to present this unforgettable evening filled with the magic of music. The overwhelming response from the audience reaffirms our commitment to providing top-notch entertainment experiences," stated Mr. Ajendra Singh, VP, Sales & Marketing, Spectrum@Metro.

Spectrum Metro, located in Sector 75 of Central Noida, has become a dynamic entertainment hub that offers a wide array of immersive and exceptional shopping experiences. With its commitment to fostering a vibrant and inclusive community, Spectrum@Metro is setting new benchmarks in entertainment and leisure and continues to create its monopoly by being a great business proposition for investors.

Parindey Storytellers win honours at the 12th Kolkata Shorts International Film Festival

Two short films ENTRAPMENT and RAJU;S CONFLICT directed by Gurgaon Based filmmakers, Parindey Storytellers, win big at the 12th Kolkata Shorts International Film Festival. Entrapment won the award for Best Background score while Raju’s Conflict won Honourable Jury Mention.

This is after they also won big at the 13th Dadasaheb Phalke International Film Festival 2023. The two short films were directed by Prakhar Gautam and produced under the banner of Parindey Storytellers...

Entrapment is the story of a lonely woman who lives in a concocted reality of a family she never had and an idea she has lived with for years to kill her loneliness. The story of the film was conceived by Harrdeep who also played the lead role in the film. The film was shot on a shoestring budget with a small crew and has already one other honours including the Best Editing award at the 10th Noida International Film Festival.  

Hardeep who has acted in various TV shows and films said “The making of entrapment was a very emotional experience for me as the topic was very close to my heart. My father who left us two years ago due to covid was the inspiration for this story. The film is about loneliness and social entrapment that almost every woman faces at some time or the other. This feeling can get so overwhelming at times that the mind starts concocting things as a defense mechanism”.

Raju’s Conflict is set in pre-independent India and the film depicts the dilemma of Raju, a simpleton in a small village in pre-independent India. Raju is from a family of patriots who have sacrificed their lives for the country. His Brother was recently killed by the English rulers for being a Revolutionary. The dilemma he faces here is a choice between killing for an ideology or not killing for humanity…

Anmol Bhayana who played the role of Raju said “Had a fantastic time working on this film. We all went to a village to shoot this one and it was extremely cold. It has come out really well and everyone is liking it which makes us happy and grateful”

Sucheta who has also acted in many major ads said - The making of this movie reaffirmed my belief that if a story resonates strongly with your thoughts and ideals, you will put in all your effort to make it believable to others. Camera work, acting, editing, and all other aspects that make a film loveable fall into place. That has been my personal learning from working with this film.

About Prakhar, Anil, another actor said - His vision as a director and his interest as a historian seeing those two aspects come alive into the camera and on the screen. 

Ayush an actor in the film said Raju's Conflict talks about the different conflicts we have in our personal life. It was a fabulous life experience, acting in the movie and learning new perspectives about the shoot

Jashan who was also an associate director in the film said - I feel lucky to have worked with Parindey both in front of and behind the camera. Entrapment and Raju's Conflict are two starkly different films but the one thing that is common between the projects is the effort put in by Prakhar and his team that has brought about phenomenal success.

It was a great experience working in Raju's conflict with Prakhar's team as we share one vision whenever we do something we always try to provide something new to the audience and more importantly to you yourself also. As for my character Zamindar, it's a layered one that I thoroughly enjoyed playing with the help of Prakhar and which I have not done before also. Felt blessed to be part of such a project and team thankyou and keep rocking said Sarat Bothra.

Miyawaki plantation adopted by Vedanta Aluminium towards nature conservation

Observing World Nature Conservation Day on July 28, Vedanta Aluminium commenced extensive afforestation efforts, based on the unique Miyawaki method, for the first time ever in the vicinity of its Jamkhani coal mines in Sundargarh district, Odisha.  Following this up on International Tiger Day (July 29) with widespread awareness efforts among community members on the crucial need to conserve the magnificent feline, Vedanta Aluminium is deploying comprehensive efforts to raise awareness and intensify actions around nature conservation. The company is spurring collective community action across its operations to enhance its efforts towards conserve natural ecosystems.

Pioneered by noted Japanese botanist Akira Miyawaki, the Miyawaki method of tree plantation is an effective way to create dense, multilayered plantations using native species within a very short span. Commencing the initiative on 1 acre of land on the periphery of its Jamkhani coal mines, the company intends to quickly scale this up to cover over 61 hectares of land within just two years’ time. The resultant plantation will be self-sustaining in nature with an estimated 12,50,000 plants, including several fruit-bearing species.

In addition, on the occasion of International Tiger Day recently, employee volunteers at Vedanta Aluminium’s units across Odisha, Chhattisgarh and Andhra Pradesh conducted engaging awareness sessions in multiple schools in the vicinity of their operational locations. They focused on educating young minds about the importance of preserving tigers, which are an important keystone species that help preserve several other species, thereby conserving entire ecosystems. The awareness sessions were also undertaken for community members at several Nand Ghars, which are modernized anganwadis supported by Vedanta that act as free hubs of women and child development.

On the occasion, Mr. Sunil Gupta, COO, Vedanta Limited - Aluminium Business commented, "At Vedanta Aluminium, we wholeheartedly embrace nature conservation as a fundamental of sustainable business practices. We proudly call ourselves ‘green hearts’ as we pursue impactful initiatives to conserve and foster thriving natural ecosystems while simultaneously sensitizing communities about the best practices for the same. With unwavering dedication, we strive to pioneer eco-conscious approaches that safeguard our planet for the legacy of generations to come."

Adding his views, Mr V. Srikanth, CEO (Mines), Vedanta Ltd - Aluminium Business said, “Preserving nature is not just an environmental imperative; it's also a crucial, shared obligation and a strategic interest for both businesses and society. As joint stewards of this planet, we are consistently focusing on embracing sustainable practices and championing conservation efforts. This will help build a thriving future that respects and protects the precious resources nature has to offer.”

Vedanta Aluminium is establishing scientific targets towards resource efficiencies and conservation, reinforcing its commitment to sustainable development. The company undertakes its environmental stewardship efforts aligned with the philosophy of ‘Lifestyle for Environment - LiFE’ a Government of India initiative and the UN Sustainable Development Goals 14 & 15 focusing on conserving biodiversity and natural ecosystems.

The company’s mega aluminium smelter at Jharsuguda, world-class alumina refinery in Lanjigarh, iconic subsidiary BALCO at Korba, Chhattisgarh and its extensive mining and port operations are also spurring collective community action to conserve nature. Recently, the company established a lush new Butterfly Park within its premises at Jharsuguda, featuring over 100 meticulously curated selections of plant species that will attract and nurture more than 30 rare and exquisite butterfly species providing them with a nurturing habitat.

Vedanta Aluminium consistently organises mega plantation drives, while actively engaging employee volunteers and local communities in extensive city clean-up efforts across its operations. Furthermore, the company has also deployed electric vehicles for on-site travel alongside organising awareness rallies and online workshops aimed at fostering informed, sustainable lifestyle choices to conserve and foster nature. The company undertook the restoration of over 40 waterbodies around its business units to rejuvenate the aquatic life and support the livelihoods of the local communities.

The company has embarked on an extensive range of natural conservation projects across its business units, achieving several milestones in the journey:

Planted around 2.5 lakh saplings in FY23 towards enhancing community access to green cover

Recycled 13.69 billion litres of water in FY23, in the journey towards water-positive operations

Partnered with global environment conservation firm ERM, to bolster the company’s biodiversity management plan

Conservation awareness talks for employees, their families and community members, led by notable conservationists such as Ramveer Tanwar (Pond Man of India) and Rakesh Khatri (Nest Man of India)

Planting saplings of Chloroxylon Swietenia, commonly known as Ceylon satinwood, to help conserve the vulnerable species

Substantial contributions to the conservation of Schedule 1 species, such as through community awareness session on the need to protect the yellow monitor lizard species.

Training women under the Vedanta Sakhi project in beekeeping and honey production as a remunerative avenue for livelihood

Installation of birdhouses and nests in the company’s residential townships to support bird conservation at and around operations. Watering stations were installed across peripheral areas to provide hydration for birds and animals during hot weathe