Saturday, 26 March 2016

Indian Health Ministry Ends Repeat Animal Testing for Drugs


HSI/India and PFA laud historic decision that could save thousands of animals


NEW DELHI (March 26, 2016)—Repeat animal testing of new drugs already tested abroad is now banned per a ruling dated 18 March 2016 by the Union Ministry of Health and Family Welfare.


The ban falls under amendment Schedule Y, in the Appendix I, under item 4 where after sub-item 4.8, the following note shall be inserted - “Where the data on animal toxicity as per the specifications of Appendix III has been submitted and the same has been considered by the regulatory authority of the country which had earlier approved the drug, the animal toxicity studies shall not be required to be conducted in India except in cases where there are specific concerns recorded in writing.”


Leading animal welfare groups Humane Society International/India and People for Animals welcomed the decision.

Gauri Maulekhi, HSI/India consultant and a trustee at People for Animals, said, “We welcome and laud this move by the Health Ministry. The new amendment will not only save thousands of animals every year from being subjected to redundant animal testing, it also marks the beginning of a potential new era of sophisticated animal testing alternatives in India. We look forward to continuing our association with the Ministry to ensure that use of validated alternatives is encouraged as the Drug Technical Advisory Board has recommended.”


This move comes after Union Minister of Women & Child Development, Smt. Maneka Sanjay Gandhi, wrote to the Ministry regarding the practice. The Investigational New Drug Committee, which considered the matter before the Drug Technical Advisory Board, states that if the drugs were tested elsewhere under Good Laboratory Practice conditions and align with India’s regulatory requirement, no further toxicity testing shall be required. Both committees also are encouraging the use of internationally accepted non-animal alternatives where available.


India has been a full adherent to the Organization for Economic Cooperation and Development decision regarding Mutual Acceptance of Data since 2011. As a consequence, the data generated by Indian Good Laboratory Practice laboratories must be accepted in all the OECD member countries, and vice-versa. The OECD estimates that adherence to MAD saves more than €150 million and scores of animals per year by avoiding needlessly duplicative testing.

Spring must-have: Bright India-inspired bags from Holii

The not-so-simple classic summer staples are here


Colourful and cheery –- Holii’s spring/summer 2016 handbag collection will be trend you can start following right now. Hand crafted to precision and perfectly translating the fun mood of this season, the collection is a striking mélange of  delightful playful colours.
The distinctively designed collection comprises of various styles of bags including shoulder bags, wallets, clutches, travel wallets, and sling bags. Diverse in style yet definitive in theme, the collection comprises of  Gunghroo, Sitar and Veena, effortlessly brings out the mood of the modern Indian woman; a go-getter who is grounded to her culture.
The bags are compact and comfortable to carry around. They come in primary Lego colours like carmine, parakeet, cobalt blue and lots of bright hues. These bags are nothing short of a standout summer statement.
These brightly colored bags have roomy compartments, designed to carry those summer essentials
The collection is priced from INR 995 to INR 5495
The collection is available at all Holii outlets across the world


Holii was launched in 2009 as a part of a close partnership between Hidesign and Future Group. Aimed at bringing in a distinct Indian aesthetic to bags, Holii has the goodness of Hidesign's renowned expertise of making leather bags and Future Group's knowledge of the soul of the Indian consumers.
Holii presents the modern Indian women with a range of handbags and accessories that reflect her lifestyle and heritage. Crafted in genuine leather, the distinct look of Holii comes from re-designing age old Indian motifs from a contemporary angle and adorning them on global bag shapes.
In a short span of five years Holii is proud to have made a name for itself as the original luxury Indian bag brand. At present Holii is available through 17 exclusive boutiques across India, over 50 multi brand outlets like Central, Shoppers Stop etc., and on www.holii.in along with Amazon, Myntra, Flipkart, and Jabong.
Concocting new looks but confused about the latest bag trends? Follow Holii on social handles like Facebook, Instagram and Twitter to get updates on the latest collection, trends and offers. Follow Holii on:
Instagram :  http:// instagram.com/holiiaccessories
Twitter : http:// twitter.com/HoliiHQ

Koenig Solutions now authorized as Education Reseller for training programs in Middle East

IT training company Koenig Solutions receives authorization as Education Reseller for training programs in Middle East

Authorization as Education Reseller for training programs on VMWare and Salesforce to help Koenig Solutions offer quality education and best of infrastructure

New Delhi, 26 March 2016: Leading IT training institute Koenig Solutions is now an authorized provider of training for programs on cloud computing softwares VMWare and Salesforce in the Middle East, expanding its already wide range of IT training and certification programs that it offers to equip its corporate clients and students with high-end technical skills. 
Koenig Solutions which runs its Middle East training centre in Dubai has obtained authorization as Education Reseller for training programs on VMWare and Salesforce . The authorization would help Koenig offer an unmatched expertise in virtualization powered by VMware Certifications, helping to gain crucial skills in managing data centers and virtual environments. While, Koenig Solutions was already offering a range of courses as per the demand of IT training in Middle East, the authorization would help to widen horizons and cater better to expectations of new and existing customers in terms of quality and latest courses.
“We have been offering a wide range of courses in Dubai. Our Dubai centre provides an easy access to training on different technologies to professionals from all the nearby Middle East. The authorization has helped us to add to another feather to the cap.  While we were already offering customized state-of-art technical IT training, the authorization has helped us to add expertise as far as cloud computing and virtualization services are concerned. would also help us consolidate our reputation as a leading provider of high quality IT education in the region and will further boost enrolment of students from across the Middle east region,” said Mr Subodh Chaudhary, General Manager, Koenig Solutions.
Koenig has also partnered with various corporate houses for training in its Dubai centre. With the view to tapping the growing demand for IT services in the region, Koenig Solutions expanded its Dubai centre early last year

Partners In Leadership Recognized as Number-One Solution for Blended Learning by IELA



New Delhi,26st March 2016 : 

International E-Learning Association Awards Top honour to PIL tools, Partners In Leadership’s Digital Learning and Collaboration Suite. Partners In Leadership is pleased to announce the selection of its market-leading PIL tools® digital learning and collaboration tool suite as the recipient of the 2015 International E-Learning Association (IELA) Award, recognizing PIL tools as the #1 solution for blended learning in the world. PIL and other international award winners were announced at the IELA Awards Ceremony at Columbia University in New York at the ICELW Conference.

We’re honored to receive this prestigious award from IELA, an organization dedicated to learning,” said Roger Connors, CEO and co-founder of Partners In Leadership. “We’re pleased they recognized PIL tools as a state-of-the-art digital learning and culture-shaping tool, one that our clients have used to greatly impact their key results. This recognition from the IELA only reinforces the impact that PIL tools is having on organizations worldwide.”

According to the Partners In Leadership website, the PIL tools digital collaboration suite harnesses self-paced and social learning methods, along with interactive participation features, to integrate the training experience into daily processes. With hundreds of thousands of users across hundreds of organizations, PIL tools create employee engagement to reinforce training and culture change initiatives in an ongoing manner.

The International E-Learning Association awards multiple companies each year for their best work in e-learning, mobile learning, and blended learning, in two divisions: Academic and Business/Industry. All of the submissions received are evaluated by the IELA Awards Committee. When evaluating, the committee looks for a variety of attributes such as educational soundness and effectiveness, usability, and overall significance.

Rideji announces its Two-Wheeler Ride Share & Instant Delivery services in Delhi



·         Debutant player to launch services in Delhi with pre-defined fare model  
·         Currently operating in Gurgaon & Delhi
·         Approx. 50 Bikers have registered themselves on the platform
·         Clocking almost 700-750 rides and making 80-100 deliveries everyday in Gurgaon & Delhi
·         Aims to multiply the Bikers significantly by end of 2016

New Delhi, 21st March 2016: In an innovative step to save personal time, money of the public and provide pollution free & safe environment, Rideji today, has announced its last mile services for Instant Delivery and Two-Wheeler Ride Share in Delhi. The services will enhance the travel experience of the daily commuters by offering them 24X7 hassle-free, safe and economic travel options with its pre-defined fare model.

The services offered by Rideji can be utilised instantly and easily on demand and in real time. The registered Bikers ensure a safe and smooth ride at a fraction of the cost of a taxi and provide last mile connectivity to the users. 

“We are the debutants to launch our services in the National Capital with first-of-its kind pre-defined fare model. Approx. 50 Bikers have registered themselves on the Rideji platform and are clocking almost 700-750 rides with around 80-100 deliveries each day in both the regions.” said Mr. Harsh Agarwal, Spokesperson of Rideji.

“India being the largest two-wheeler market in the world emits high volume of pollution on a daily basis and 60% of the rides in India are Single Pillion Rides. To counter such odds, we are progressively encouraging the concept of Ride sharing. This practise empowers people to effectively share rides, leading to less number of vehicles on roads.  This unique innovative platform will help people to save time, money and
environment.” he added.  

The services will enable people to hitch a ride with Bikers having empty pillion seats. It provides one-of-its-kind delivery services for delivering packages in a quick span of time, irrespective of distance or traffic. The brand is already providing these services in millennium city, which bring ease and comfort in the lives of the daily commuters.

Recognising the potential in this segment, four enthusiasts Kiran, Vineet, Mukesh and Yudhister co-founded Rideji and designed an App to create last mile services for Instant Delivery and Ride Share. The App is currently available on Android and iOS.

With constant focus on innovation, Rideji believes in formulating simple processes and systems to the problem areas of common man and make a significant contribution by helping the society. Customers & Bikers security along with their belongings is treated as the top priority for the brand, combined with the best user experience and ease of use. 

The Bikers are well educated about their personal, moral and social responsibilities with women safety as the top priority through regular workshops. The diligent network of Bikers is reliable, friendly and practically understands shortcuts in the city, to reach the destination faster and with safety. 

Presently, the services are operational in Gurgaon and now, Delhi as well. The brand is planning to expand in 6 cities across India to bridge the demand-supply gap. It has esteemed associations with leading payment gateways services to offer best user experience.

For more information, kindly visit http://www.rideji.com/

Rs 1 Lakh Reward for Information on the Serial Dog Killer in the Capital


1,00,000 INR Reward Offered for Serial Dog Killer; Perpetrator caught on CCTV


Anyone with information about the man in the attached image is requested to call +91 9212111116

NEW DELHI (March 18th, 2016)— A video showing extreme violence against one puppy and several dogs has been caught on CCTV camera near Green Park Metro. Humane Society International/India and Fauna Police are offering a joint reward of 1,00,000 INR for information leading to the identification, arrest and conviction of the person shown in the video stabbing and hacking the animals.

The Case: On 15th March 2016, the CCTV camera of a store located opposite the Green Park Metro captured a gruesome act of cruelty. A man was luring puppies and dogs with bits of food only to grab them to stab and hack them. The video showed the young unidentified male luring a puppy and then stabbing it multiple times before ripping it into two parts. Dogs that approached the man were also stabbed and grievously injured. A similar incident is reported to have occurred in Gautham Nagar where dogs were seen with stab wounds. Fauna Police volunteers suspect that it is the same person.

N. G Jayasimha, managing director of HSI/India said, “A man who is so barbaric as to mutilate puppies in an open street is nothing but a threat to the society. This incident exposes the violent nature of this man and it’s essential for the safety of the animals and the society that this man is put behind bars. Bringing this perpetrator to book will set precedence for future wrong doers. We are hopeful that this reward will urge anyone with information about this man to step forward and talk to us. We are working with the Fauna Police and the appropriate police officials to see that this person is apprehended at the earliest."

Animal Cruelty: Getting the serious attention of law enforcement, prosecutors and the community in cases involving allegations of cruelty to animals is an essential step in protecting the community. The connection between animal cruelty and human violence is well documented. Studies show a correlation between animal cruelty and all manner of other crimes, from narcotics and firearms violations to battery and sexual assault. An FIR has already been registered in this regard asking for a thorough investigation to ensure the perpetrator of this heinous crime is caught and punished.

Anyone with information about this case is requested to call the Fauna Police on +91 9212111116
In the recent past, HSI/India has come across many animal abuse/cruelty issues through videos, posts and articles on Facebook, Twitter and print media. HSI/India offers rewards in animal cruelty cases across the country with an aim to hold animal abusers accountable for their crimes and thus establish deterrence to prevent future crimes of animal cruelty.

Wrogn brings fans closer to the captain of the Indian cricket team

Wrogn brings fans closer to the captain of the Indian cricket team 

Youth fashion brand 'Wrogn' is giving cricket fans a chance to closely connect with the captain of the Indian cricket team across the country. 

In an exciting lucky draw, those who buy Wrogn apparel will get a chance to win Virat Kohli's memorabilia. 

Participants can avail of this opportunity at Myntra until India plays for the ICC World T20 title. 

Roca launches #NOWALKING4WATER Campaign; Creates experience of a Village Road on World Water Day!


·         Donates 'Well’ to Mamilapalli district, Andhra Pradesh
·         321 participants experienced rural struggle to source water for daily living
·         An eye opener for the urban population to save precious water

Gurgaon, 25rd March, 2016: On the occasion of 24th World Water Day, the ‘We Are Water Foundation’, an initiative of Roca launched a global awareness action- #NOWALKING4WATER. Supporting the global campaign, Roca brought #NOWALKING4WATER campaign to India thathighlighted the importance of water for both- Urban and Rural India. As part of the campaign, a two days awareness drive was organized in the heart of the city- DLF Cyber Hub, Gurgaon that concluded today. Through this initiative, Roca sensitized masses about the life challenges of villagers for collecting water to meet their daily necessities and collectively pledged along with participants for #NOWALKING4WATER. On this occasion, Roca announced donation of a ‘Well’ to Garimakullapali B. village (District: Mamilapalli), Andhra Pradesh that will make water accessible to more than 190 families.

During the two (2) days activity, the brand organized an interesting and engaging simulation exercise for urban populace. Roca promoted the activation through mass media inviting participation. The activity involved participants carrying heavy pot filled with water across a broken bridge, thereby passing the experience of the villagers’ life and efforts that are put into for fetching water. This creative experiential engagement led to 321 participants pledging #NOWALKING4WATER to support the cause on completing the walk and further appreciate the precious water availability in the city.

Commenting on the initiative, Pau Abelló Pellicer, MD, Roca Bathroom Products Pvt Ltd. said, “Right to access clean water is every human’s right. Supporting ‘We Are Water Foundation’ global campaign #NOWALKING4WATER, we have endeavored to throw light on the importance of water in India too. We are thrilled with the response we received from urban participants in India. At Roca, we pledged for#NOWALKING4WATER and donating a ‘Well’ in Andhra Pradesh is a first step in this direction.”

ROCA’s ethos are perfectly captured in its brand essence: trust, innovation, practicality, value offerings and contemporaneity and is well aware of the importance of conserving and improving the surroundings by thinking today on how it wants to design your cleaner and better tomorrow.
We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.


Roca, a Spanish fully family Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 74 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country. For more information - http://www.roca.in/

Some Important Facts:

·         Time spent gathering water around the World translates to $24 billion in lost economic benefits each year.
·         Today, almost half of the World’s workers- 1.5 billion people-work in water related sectors and nearly all jobs depends on water.
·         663 million people lack improved drinking water resources
·         2.6 billion people have gained access to an improved drinking water source since 1990

American firms recognize immense potential in Indian civil aviation at Hyderabad air show

USIBC led a delegation to discuss opportunities in Make in India, airport infrastructure and helicopter market


Hyderabad, March 26, 2016 — The U.S.-India Business Council (USIBC) supported the Ministry of Civil Aviation’s and FICCI’s fifth edition of the India Aviation Summit that was held in Hyderabad from March 16 –20, 2016. More than 200 aviation companies and delegates from over 25 countries participated in the summit. The summit included international exhibitors such as aircraft manufacturers, machinery and equipment manufacturers, skill development and training institutions, among others.

The Ministry of Civil Aviation also organized a CEO forum for top industry leaders to discuss key issues impacting the sector with Ashok Gajapathi Raju, the Minister of Civil Aviation and R. N. Choubey, Secretary, Ministry of Civil Aviation. President Pranab Mukherjee inaugurated the summit on March 16 at the Begumpet airport in Hyderabad.

There was also an interactive session where representatives of the two partner countries – USA and Canada, and six states (Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Madhya Pradesh and Telangana) participated.

USIBC organized a closed door interaction for its members with visiting U.S. government principals, including Susan Kurland, Assistant Secretary for Aviation and International Affairs of the Department of Transportation and Henry Steingass, Regional Director for South and Southeast Asia at USTDA. Key areas of discussion included Make in India in civil aerospace, the helicopter market in India and the role of helicopters in enhancing regional connectivity, aviation security and investments in airport infrastructure and skill development.

“Make in India – the flagship initiative of the government is about win-win partnerships. For the government it is finding those partners that can support and enable the investment and the development of manufacturing capability in India, and, for aerospace manufacturing companies it is about finding the right partners that offer them a competitive edge,” said Pratyush Kumar, President of Boeing India.

On March 17, there was also an international conference, where discussions focused on India’s potential as a global manufacturing hub, enhancing air connectivity through world class infrastructure and financing, developments in air cargo and potential for aircraft Maintenance Repair and Overhaul (MRO) providers.
USIBC looks forward to the implementation of the civil aviation policy by the beginning of the next fiscal year, after the cabinet is anticipated to approve it at the end of this month. The aviation policy was first presented in November 2014 and then revised in October 2015 and put up for public comments. Key issues that need to be finalized include the controversial 5/20 rule, a cap on airfares at INR 2,500 for flights of one-hour duration under the regional connectivity scheme for places that are not served currently, and the auctioning of international flying rights, among other components.

Formed in 1975 at the request of the U.S. and Indian governments, the U.S.-India Business Council is the premier business advocacy organization, comprised of 350 top-tier U.S. and Indian companies advancing U.S.-India commercial ties. USIBC is the largest bilateral trade association in the United States, with liaison presence in New York, Silicon Valley, and New Delhi. www.usibc.com

A Revolutionary History of Interwar India

A comprehensive look into the ideologies and politics of Indian revolutionaries fighting for the nation’s Independence

Kama Maclean’s ‘A Revolutionary History of Interwar India’ gives a fresh perspective to the freedom struggle through the lens of image, voice and text.

Penguin presents
the brilliant
A Revolutionary History of Interwar India
by
Kama Maclean




This book delivers a fresh perspective on the ambitions, ideologies and actions of the Hindustan Socialist Republican Army (HSRA), formed by
Chandrashekhar Azad and Bhagat Singh, and inspired by global opposition to imperialism.

Drawing on a range of evidence, including recently declassified government files, memoirs and interviews with former revolutionaries, and by analysing photography and visual culture of the period, Maclean foregrounds the complex engagements and relationships between the HSRA and members of the Congress, demonstrating that they were far less antagonistic than has been imagined.

Mapping the revolutionary actions of the HSRA alongside the nonviolent agitation of the Indian National Congress in the interwar period, Maclean draws an enthralling portrait of an organization whose contribution to the struggle for independence was fundamental.


The Author:
Kama Maclean is Associate Professor of South Asian and World History at UNSW in Sydney, and Editor of South Asia. Her book, Pilgrimage and Power, was awarded an honourable mention in the Ananda Coomaraswamy Prize (2009).

SACHI SINGH SPEAKS ON FASHION IN MUSIC AT THE URBAN DESI CONFERENCE

SACHI SINGH TO SPEAK ON FASHION IN MUSIC
AT THE URBAN DESI CONFERENCE
In New York

Celebrity Stylist and jewellery designer Sachi Singh, Director of Kawachi, spoke on influence of style and fashion in music.

Urban Desi Conference and Concert Brings Global and Local Talent to New York City.


New York, 26 March 2016 :

Twenty prolific musicians threw light on the growing influence of Urban Indian Music in a 2 day conference on on March 24 and 25 in the tri-state area. Urban Desi Conference and Concert 2016 (UDC) which was sponsored by India.com, and supported by Urban Asian, NY Dreams, and Brown Girl Magazine, will feature performers such as Mickey Singh, Raxstar, Raghav, Amar Sandhu, The PropheC, Kay V Singh, DJ Ice, DJ Upside Down, Pranna, Rubal,Armaan Ali and many more. The conference and concert will also be powered by Zing and Saavn.

Celebrity Stylist, Sachi Singh from New Delhi will be one of the panelists in the conference, talking about the Influence of Style & Fashion in Music. “An artist who acts as an influencer is a source of style inspiration to millions of his/her fans. Lady Gaga made waves as much for her unique style identity as she did for her music. An artist is like a brand with certain qualities and aesthetics that are reflected in how he/she dresses up” says Sachi Singh.

Sachi has been creating unique style identities for various singers. Her forte lies in connecting a right brand image with the artist which later translates into brand identity. Before taking up any style project she does a thorough research into the demographics and influencer base of the artist and his personal fashion statement. She will also be styling two lucky audience members during the conference.


On March 24, an exclusive conference took place at Mint Li  Garden City, New York followed by the concert with all the artists at B.B. King in Times Square the next day.

Dr. Sunita Dube, Shabana Azmi, Manisha Koirala walk for Cancer fundraising Event



11th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association (CPAA), held in Mumbai where Ace fashion designers Manish Malhotra and Shaina NC lent their support to the event. The exquisite creations were showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp. Renowned celebrities Shabana Azmi, Manisha Koirala, Dr. Sunita Dube and many others walked the ramp for the fashion show and supported  the noble cause.  Huma Qureshi, Athiya Shetty, Dino Morea, Boman Irani, Atul Kasbekar, Marc Robinson, Sonali Kulkarni, Armaan Malik and many more .Veteran singer Bappi Lehri, Adnan Sami and singer Kanika Kapoor, Sophia  and many more.

This year the theme of the show has moved one step further. The theme #JudengeLadengeJeetenge symbolises unification, the spirit to fight and grit to win. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.

Dr. Sunita Dube renowned Radiologist said, "It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. I do wish that this small effort of ours goes a long way in creating awareness on the cause”.

The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year. Dr. Dube said, "She is very hopeful the CSR contribution of many corporate will help for creating a better life in the country and appreciates Fevicol participation for such kind of initiatives which will definitely have a larger impact on the affected patients."

Awareness, early diagnosis and good immunity levels can prevent Tuberculosis, say doctors at Columbia Asia Hospitals

World Tuberculosis Day
·         TB infection remains endemic in India; but greater awareness, timely reporting of symptoms, timely treatment and completion of treatment can help prevent the spread of the disease

·         On World Tuberculosis day, doctors at Columbia Asia Hospitals stress on the need to boost immunity to prevent the disease
Gurgaon, 26 March 2016: The prevalence of Tuberculosis (TB), one of the world's deadliest diseases, is a major health concern of India for centuries. It second only to HIV/AIDS as the greatest killer worldwide due to a single infectious agent. According to the union health ministry, 40 percent of Indians are affected with tuberculosis (TB). Meanwhile, World Health Organization has cited the country to have the highest burden of TB accounting a quarter of the world’s annual incidence of the disease.

Although TB was close to being eradicated in the developed world, it is a serious concern in developing countries, where the high prevalence TB is mainly due to malnutrition, crowded living conditions and poor tuberculosis control infrastructure. In India, undiagnosed and mistreated cases of TB continue to drive the grave scenario. Early detection can help improve care and control of the disease.

Early diagnosis, correct treatment and completion of treatment are an absolute necessity, if we are to bring down the incidence, prevent relapse and emergence of drug resistance. As we observe World Tuberculosis Day, doctors at Columbia Asia Hospital, stress that greater awareness can prevent a large number of tuberculosis deaths, many of which happen due to lack of reach of proper treatment and drug resistance.

The risk of developing active tuberculosis is a two-step process, beginning with initial exposure to and infection by Mycobacterium tuberculosis followed by subsequent progression to disease.

 “In India, the rates of infection are actually so high that the bacteria are prevalent in the air. This is why a large number of people in India have latent bacteria. This means the bacteria remains passive inside the body because the body has strong resistance against it. This latent infection becomes active when the body’s immunity levels plummet due to any reason. This is why people with weakened immune systems have a much greater risk of falling ill from TB. Notably, a person living with HIV is about 26 to 31 times more likely to develop active TB because HIV destroys the body’s immunity. This explains why TB is a leading killer of HIV-positive people causing one fourth of all HIV-related deaths.

Another hurdle to the treatment is that within a short time of commencing treatment the patient begins to feel well and symptoms are relieved to a great extent. This is equated with cure, which is not so. Patients tend to discontinue treatment and relapse with multi-drug resistant TB, which is more virulent, difficult to treat and expensive,” says Dr. Piyush Goel,Consultant Pulmonology  Gurgaon.

The good part is that TB is curable. Although a contagious infection that starts usually from the lungs but may spread to other organs of the body, it can be treated with a 6-9 months treatment. A failure to complete treatment results in a more dreadful problem associated with TB today – that of drug resistance.

“Anti-tuberculosis (TB) drug resistance arises due to improper use of drugs in drug-susceptible TB patients. Improper or irrational use often implies failure to ensure that patients complete the whole course of treatment. Once the patient takes the drug for a period of time and then skips it without completing the course, the bacteria in his or her body develop resistance to this particular drug. This drug will now have no impact of the infection when consumed again,” adds Dr. Piyush Goel, Consultant Pulmonology  Gurgaon.

Essentially, drug resistance arises in areas with weak TB control programs and this is today a major problem in India where the medical fraternity is struggling to deal with the problem of multi drug resistant Tb.
How to Minimize Risk and Prevent Infection: those with pulmonary TB are contagious for 2-3 weeks after starting treatment. The patient is advised to wear a mask for this period
·         Eat Healthy: Eating a balanced diet full of vegetables and fruits to keep the supply of vitamins and minerals abundant is important to keep the body healthy and immunity good.

·         Live Healthy Lifestyle: A growing number of our present day concerns stem from lifestyle disorders. Living a sedentary life, lack of sun exposure, absence of physical exercise weakens the body and makes it prone to illness. Proper control of diabetes is essential to prevent lowering of immune status.

·         Never Ignore Symptoms: Always report any symptoms that may indicate an infection. Persistent cough, recurrent fever, fatigue, weakness, loss of appetite or weight are symptoms that should never be ignored.

USIBC Delegation explores avenues for joint collaboration and investment in clean technology

Council leads talks to grow bilateral cooperation in innovation, protecting the environment and meeting the country’s ambitious clean energy targets

NEW DELHI – March 26, 2016 – The U.S.-India Business Council (USIBC) led a mission on exploring opportunities for cooperation and expanding bilateral trade in the areas of clean technology, clean energy and infrastructure across three Indian cities—  New Delhi, Ahmedabad and Hyderabad.  The Government of India has augmented its solar target fivefold to 100 GW and wind target to 60 GW by 2022, representing a $125 billion investment opportunity. The delegation included USIBC members working in the US-India energy corridor, presenting a board range of opportunity in the renewable energy space such as GE, AES, 8minutenergy, First Solar, Applied Materials, CH2M among others.

The objective of the meetings was to create sustained engagement on national and state-level policies and regulatory frameworks, such as the National Solar Mission and state solar policies, and thereby, ensure a level playing field for all participants. There has been considerable progress in transmission, but the problem of congestion remains, both at the interstate and intra-state levels.

Through its meetings with senior Government of India officials, the delegation explored avenues for joint collaboration and technical exchanges in areas such as energy storage and transmission infrastructure, wind and solar power generation, energy efficiency technology and services, while also articulating how investors can work in stride with both state and central governments to meet the country’s ambitious clean energy targets of installing 175 GW by 2022.

“The strong focus on renewable energy will help increasing access to energy for all Indian citizens as part of Prime Minister Modi’s ambitious reform agenda. There is also an urgent need for long-term financial solutions in the clean energy economy. American enterprise is eager to help in all ways possible. The delegation engaged with senior Government of India leaders to develop an action plan for a regulatory and infrastructure environment that will further foster innovation, attract investment, create jobs and fulfill initiatives such as Make in India, Innovate in India,” said Mukesh Aghi, President of the U.S.-India Business Council

The delegation met with the Ministry of New and Renewable Energy and Department of Industrial Policy & Promotion, Gujarat Chief Minister Anandiben Patel, Andhra Pradesh Chief Minister, N. Chandrababu Naidu and other key Ministries such as the Ministry of Power, Urban Development and External Affairs.

“Our discussions with senior GOI officials to expand India’s power sector and promote safety, reliability and efficiency for generation, transmission, distribution and grid management bode well for ease of doing business in the country,” said Srinivas Satya, President and Managing Director, Applied Materials India. “As India embarks on its ‘Make-in-India’ mission, the high-tech industry will require fault-free, high-quality and reliable power. We look forward to constructive discussions on key investment issues that will drive opportunities for India while enabling fair participation by multinational companies, to help India achieve its power generation targets.”

“As a global leader in the space, AES is focused on energy storage opportunities to support aggressive renewable growth targets in India. Energy storage enables the efficient integration of renewable energy, can replace conventional peaking generation capacity and reduce the need for investment in transmission and distribution,” said Marty Crotty, President Asia, AES.


About U.S.-India Business Council:
Formed in 1975 at the request of the U.S. and Indian governments, the U.S.-India Business Council is the premier business advocacy organization, comprised of more than 300 top-tier U.S. and Indian companies advancing U.S.-India commercial ties. USIBC is the largest bilateral trade association in the United States, with liaison presence in New York, Silicon Valley, and New Delhi.

Prabhatam Advertising Bags Sole Contract As Communication, Media and PR Consultant for Jharkhand Government

The advertising campaign aims to turn Jharkhand into one of the most preferred investment and tourism driven destinations in the country


New Delhi, 23rd March, 2016: Leading multi-media solutions providing agency Prabhatam Advertising has bagged the sole contract for undertaking multimedia advertising, communication, media, digital and PR activity for the state of Jharkhand, emerging the front runner in a rigorous selection process undertaken by the Jharkhand Government.

With a single mind proposition to scale the multifaceted image management at both domestic and global scale, the Information & Public Relations Department of Jharkhand government has awarded the sole contract for the entire state of Jharkhand for the period of 42 Months, which will serve various ministries and departments of Jharkhand to get into the main stream of public domain, both assertively and affirmatively.

“Prabhatam Advertising has entered into a exclusive agreement with the Department of Information & public Relations of Jharkhand Government after qualifying the series of selection rounds by participating as an one of the eligible contenders, with a razor sharp focus to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the inspiring and dynamic leadership of the honorable chief minister of Jharkhand  Shri Raghubar Das,” said Shri Mayank Gupta, Director , Prabhatam Group.

Prabhatam has being the front runner in the preparation of strategic road map for augmenting and ameliorating the public perception about Jharkhand state, engaged in making forward march towards all round growth and development. Prabhatam Advertising has designated a team of Communication, Media, Digital and PR experts to work incessantly for the Information and Public Relations Department through its dedicated Hub at Ranchi and Delhi and all across the country.

Shri Rakesh Sharma, CEO, Prabhatam Group, spearheading the project advocated that “Our prime focus during the entire brainstorming session was to integrate the bio diversity of Jharkhand at multiple forums and to give it a spectacular social and digital media leverage, both in India and overseas giving Jharkhand a facelift turning Jharkhand into one of the most preferred investment and tourism driven destinations”.
Special emphasis will be laid to develop new softwares and applications in sync with global mega trends.

Prabhatam Advertising will lay emphasis upon strategy development, media planning for print, TV, radio, outdoor, social and digital media dovetailed with innovative ideas marketing by percolating it to the last mile beneficiary in every nook and corner of Jharkhand state and nationwide, even overseas.

Shri Sharma stated that Prabhatam Advertising has dedicated a special task force for media planning and media buying ensuring matchless media savings for the Jharkhand Government and the team will report by weekly and every month directly to honorable Chief Minister for promoting Jharkhand on the world investment and tourist map.

“Prabhatam Advertising was evaluated as the most successful bidder amongst the Multinational advertising houses who have participated in the tender, being floated by the Department. Some of the notable contenders were  Dentsu, Crayons, Grey worldwide, Publishes, Disha Communication, and Network,  who were invited for making presentation before the eminent members of the selection committee and Prabhatam Advertising was found to be most  befitting bidder for the brand promotion of Jharkhand in India and overseas,” said Shri A.K Pandey, Director, IPRD, Jharkhand.

Mr. Mayank Gupta added that Prabhatam Advertising has recently undertaken an extensive outdoor media campaign promoting Jharkhand Government in the nation’s capital, attracting the attention value of policymakers, political leaders, stake holders and the investors besides classes and masses in the first round of outdoor media campaign implementation.