Conventionally, it was during the monsoons, that leisure travelers would easily get bookings in their favourite hotels in tourist places and at a heavy discount. Of late, particularly during this rainy season there is an upsurge in bookings for leisure destinations during the monsoon season, it is evident that travelers are embracing the freedom of traveling any time, any day.
This monsoon has showered a new life into the earth, giving travel enthusiast a perfect opportunity to immerse themselves in the lush beauty and serenity of nature. As monsoon sweeps across the country, global hospitality technology company, OYO, shared some interesting travel trends. As per the company, there is a 32% uptick in booking demand during the monsoon season as compared to last year.
The surge in travel demand is primarily driven by leisure destinations, highlighting a growing inclination among travelers to embark on vacations during the rainy season. Conventionally, vacations have been primarily associated with the summer season, but this trend indicates a shift in preferences, with individuals now seeking delightful getaways amidst the monsoon showers.
With 124% increase in travel demand, mountains are the clear favourite this monsoon. The top mountain destinations that have captured the imagination of travelers this monsoon are Nainital, Mussoorie, Shimla, Lonavala, and Ooty. With their serene landscapes, picturesque views, and pleasant weather, these destinations have become sought-after choices for those seeking a rejuvenating getaway amidst nature's lap.
Beach destinations also witnessed an uptick of 112% compared to last year. Among beach destinations, Goa and Pondicherry emerged as the top choice, followed by destinations like Digha, Alibaug, and Kollam, indicating an increasing desire among travelers to explore offbeat destinations this monsoon.
Spiritual destinations also witnessed increased traction during monsoon, with Varanasi, Puri, Tirupati, Amritsar, and Haridwar emerging as the top choices.
With the Traditionally, summer has been the peak travel season, but the current trend showcases an interesting shift in preferences. People are now seeking to unwind and rejuvenate amidst the monsoon's charm, underscoring their yearning to create cherished memories whenever wanderlust strikes.