Saturday, 19 November 2016

Viveurs of times past as the inspiration behind La Martina Autumn/Winter 2016-17 collection

Taking a break to catch a fleeting glimpse of times past can reawaken inspiration more than one may think – as Diana Vreeland used to say ‘The eye has to travel’.

La Martina Autumn/Winter 16-17 collection draws inspiration from a journey across Latin lands, all the way to the sophisticated yet quietly lavish city of Paris, seen through the eyes of viveurs between the 1940’s and 50’s.

Salons, travel, car racing, irresistibly charming women, Polo tournaments and glamorous parties: this was the life of Porfirio Rubirosa, a true hedonist of bygone days, a Dominican diplomat, a Polo player and a playboy from the 50’s as well as the true driving force of La Martina new collection, intended as a tribute to the world of Polo on and off the field, its lifestyle and sophistication.

The collection takes cues from the glory of a former era and revolves around a young man and his fervent passion for Polo - with which La Martina has been most closely associated for over three decades - throughout his daily activities from day to evening: training and competing on the playing field, revelling in the Club House lifestyle and celebrating victory after a star-studded match.

Reading and interpreting, evoking and celebrating, unravelling and recreating, revisiting and evolving, always in keeping with the values of Polo, are the key words of the new AW16 collection. Its new take on iconic pieces featuring new details, timeless staples and classic textiles conveys a new flavour to a collection reminiscent of older days and sophisticated sportsmanship.

Availability: - 

New Delhi: 1st Floor, DLF Emporio, Vasant Kunj, New Delhi
Hyderabad: 573 H & I, Road No-1, Jubilee Hills, Hyderabad, Telangana

Website: -

Price: - On Request

La Martina, an iconic international luxury Polo brand forayed into India through Luxus Retail Pvt. Ltd. Ms. Eliana Koulas, Co-Founder & Director, Luxus Retail Pvt ltd-La Martina. La Martina will turn 30 in 2015. In the mid-1980s Lando Simonetti, the Italian-Argentinian who’d had a long and successful fashion and accessories career in the United States, created a brand which was 100% dedicated to the research, development, production and marketing of technical equipment for polo players.

La Martina currently has a commercial presence in the Americas, Europe, the Middle East and South-East Asia, with more than 70 exclusive outlets in Buenos Aires, Palm Beach, Miami, Las Vegas, St Tropez, Milan, Lyon, Porto Cervo, Capri, Dubai, Doha, Cancun, Kuala Lumpur and India.

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