Monday, 5 September 2016

Racing towards 100 EBO’s by 2020 - C9 launch their 2nd store in Punjab

5th September 2016, Bathinda:
Setting the pace for a pan-India presence, C9 today launched its second store, in Bathinda, Punjab at the popular Mittal’s City Mall on Amrik Singh Road in Vishal Nagar. After an overwhelming and enthusiastic response to their first store, in Lokhandwala, Andheri, C9 has decided to make the brand available by targeting smaller markets beyond the metros, as well.

This will be the 2nd store launch in less than two months for C9, who envision a broad-based expansion, with an aim to open around 100 Exclusive Brand Outlets (EBO's) in India over the next 3-4 years. C9 also aims to spread its reach over 3000 MBOs (Multi Brand Outlets), LFS (Large Format Stores) and MRF (Modern Retail format) outlets along with e-platforms including their e-commerce portal:

With trendy and extensive Airwear designs available across different collections like Leisure Wear, Active Wear and Inner Wear, C9 is all set to captivate and enthral the customer with their state of the art technology, which keeps in mind the comfort of the customer. Working towards fulfilling the vision of being the category leader by 2020, C9 has gone all out by coming up with their second store in Bathinda, Punjab.

C9 offers fluidity, breathability, and odor resistance in its garments which, also help enhance comfort and confidence. The Airwear apparel is seamless, fluid, contemporary, and has engineered power zones. Moisture management, 4D stretch uphold the uniquely designed garments with the ever-evolving fashion trends.

Mr. Pranal Modani, Director - Sangam Lifestyles Ventures said, “The Indian Retail Industry has gone through a major transformation in the last decade. We believe that in order to leave a mark on the consumers' mind, there has to be a pan-India approach and unparalleled visibility to the brand. With our second store launch in Bathinda, Punjab we are looking beyond the metros and plan to expand to a large number of mini-metros and other niche target markets.”
Apparel at C9 is spread across three broad categories:
·         Leisure Wear: Fashion Tops, Fashion Leggings, Fashion Capri and Fashion T-Shirt
·         Active Wear:  T-Shirt, Tank Tops, Capri, Leggings, Cycling Shorts
·         Intimate Wear: Basic Bra, Sports Bra, Tube Bra, Panty, Camisole, and Shape wear
Specially imported circular knit machines from Santoni, Italy help C9 create and design a perfect combination of colors with attractive styles. The ultimate goal of the brand is to empower every woman to choose an outfit that is comfortable yet stylish. The products at C9 fall under a mediocre price range that enables customers from all sectors to afford it. Garments at C9 are designed to suit all occasions be it shopping, an outing, yoga or work.
To sum up C9 – Airwear is the only women’s wear apparel, which women can wear with comfort, confidence and style from to anywhere and everywhere.

C9 is a venture of Sangam India Ltd, a leading business conglomerate known for its strong business values and principles. Born of humble beginnings in the year 1984, Sangam Group today is a leading business conglomerate known for its strong business values and principles. The group has strong foundations across various industries of Textile, Steel, Real Estate, Infrastructure, and Power and is renowned for its zest for innovation and leadership. The group has an extensive domestic presence and also has been exporting to more than 50 countries for over 15 years and enjoys a 3 Star Trading House Status. The Group firmly believes in sharing its success with the community and has taken strong CSR initiatives through its charitable trusts, which operate a 100 bed hospital for underprivileged people; University having world class infrastructure and an IB World School in Bhilwara, Rajasthan.

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