Noida and Delhi NCR, 12th August, 2016: To support the ‘Make in India’ initiative and promote home grown products offered by national brands, DLF Mall of India pays tribute by creating a museum that will highlight the legacy and lineage of the brands. The initiative is to encourage customers to buy home grown products on the occasion of 70th Independence Day.
|Pushpa Bector, Executive Vice President and Head, DLF Mall of India|
DLF Mall of India is the only mall that houses the largest number of Indian brands under one roof. The average weekly footfall at DLF Mall of India is 3.6 lakhs that provides a perfect platform for these national brands to reach out to their target audience and showcase their offerings.
Speaking on the occasion, Pushpa Bector, Executive Vice President and Head, DLF Mall of India, said “The idea to promote national brands on the occasion of Independence Day was to ride on the patriotic sentiment among the customers and urge them to buy products manufactured in India by brands that are born and brought up in India. This is our way of supporting our Honorable Prime Minister’s Make in India campaign. We appeal our customers to visit DLF Mall of India this Independence Day to show their support for our national jewels.”
The Indian brands present at Mall of India are Kama Ayurveda, Forest Essentials, Pantaloons, Colorbar, The Artful Baker, Caratlane, Vansons, Colorplus, Cover Story, Creyate, I AM IN, World of Glitters, Ahujasons, Funcity, Smaaash, Perfection House, Keventers, KIKO, Greenways, WOW MOMO, Big Bazaar Gen Nxt , Ritu Kumar, Anita Dogre , Fabindia, Anokhi to name a few.
DLF “With an expertise of more than six decades in the industry, brings DLF Mall of India the largest Mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. It has six customized levels of retail experience like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food court and restaurants with a race track atrium ensuring equal and excellent visibility to all stores. It is going to be the home for 330 brands which include more than 100 Fashion brands opening 27 Unisex Fashion, over 50 Women’s Fashion, 21 Men’s Fashion & 14 Kids Fashion Brand Outlets. Around 75 Food & Beverages Options Including 51 Cafes and Casual Dining Restaurants and 22 F&B Kiosks. Strategically located in Sector-18, Noida, DLF Mall of India has excellent connectivity with the key affluent catchment areas – East, South and Lutyens Delhi as well as Noida and Greater Noida. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India.”
About the DLF Group:
DLF is India’s largest real estate developer with projects spread pan India. DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 332 million sq. ft. of planned projects with 62 Million Sq.ft of projects under construction. DLF's primary business is the development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, helps mitigate any down- cycle in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India. DLF forayed in retail in the year 2000 and delivered successful projects like DLF promenade, DLF Emporio, DLF Place Saket and DLF City Centre
Chandigarh. The total area of DLF’s leased operational shopping malls is approximately 1.4 million sq.ft. and in the next 24 months, a robust growth up to 3.7 million sq.ft. is projected.