Sunday, 28 August 2016

Prabhatam Advertising gets Sole Outdoor rights from Railtel

Prabhatam Advertising To Instal And Maintain Railway Display At 5 Stations Under Poc From Railtel
·       Railtel collaborates with Prabhatam Advertising on this mega project

New Delhi, 27th August 2016  : Leading multi-media solutions provider,PrabhatamAdvertisingwhich has so far held the sole outdoor rights for backlit platform display panels at Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others , has now been given the task of installing and maintainingrailway display networks atfive important railway stations namely – Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur. These stations have been awarded to PrabhatamAdvertisingas part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

PrabhatamOOH , a specialist in outdoor media projects, has also installed LED screens at New Delhi and AnandVihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of PrabhatamAdvertising’s clients.

“It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said MrMayank Gupta, Director, Prabhatam Group.

The LED display screens, he informed, are being integrated with aspecial software by PrabhatamAdvertisingthat has beenconfigured by Railtel Corporation.

Railtel, one of the premier PSUs under the Ministry of Railways, has givenan EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table  and other important railway information on LED screens.

The government estimates the project to generate revenue of            Rs 11,719 crores.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities , DDA public utilities)under its belt. Prabhatam Advertising Private Limited has been apioneer of innovations in Outdoor Media for over four decades.

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