Saturday, 9 April 2016

CEAT Joins Hands with Candida Louis to Amplify Awareness on Road Safety in Delhi

To cover 4000 KMs from across the country covering 13 cities and 8 states

The cause aims at raising funds for people with disabilities suffered due to road accidents


New Delhi, April 7, 2016: Candida Louis, supported by CEAT, who embarked on an intriguing road trip to promote road safety awareness, reached the Delhi pit stop today. The thrilling solo ride that commenced on 5th April 2016 from Chandigarh will cover 13 cities across 8 states to end in Siliguri. The initiative aims to amplify the message of “Road Safety” across major cities in the country. It will also look at raising funds for people with disabilities suffered due to road accidents. 

Delhi is crucial in Candida’s mission to spread awareness on Road Safety and also doubles as an important pit stop for her journey. As the country is witnessing an upward trend in the number of automobiles gracing city roads as well as highways, Road Safety has become one of the primary concerns for millions of motorists in the country. Taking this message, Candida will cover over 4000 KMs of challenging terrains in different places across Punjab, Rajasthan, Gujarat, Rajasthan, Delhi, Uttar Pradesh, West Bengal and Assam. During her journey she will engage with the local biking communities to educate them on the nuances of safe driving as well.

Sharing her experience, Ms. Candida Louis said, “Being a biking enthusiast I have always had the passion to explore the length and breadth of India on my bike. I am glad to partner with CEAT on this journey and am extremely proud to a part of road safety awareness drive. Road safety is the need of the day and we are confident that the initiative will have a positive impact.”

Speaking on the initiative, CEAT spokesperson said, “CEAT has pledged to sponsor this unique endeavour in line with our initiatives that champion awareness towards road safety. We are happy to associate with Candida Louis and encourage the initiatives which will an important step towards an optimistic change in the society.” 

Earlier this year, Candida became the first female biker to ride through the largely unexplored Gurez Valley in Kashmir and was part of a TV program that covered 10 riders in their journey across India. Candida has ridden solo across Southern India to champion various causes.

About CEAT Ltd:
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.

RPG Enterprises (
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs 20,050 crore.

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