An ultimate lipid-replenishing balm to fight skin dryness this winterBangalore, September 2015- With the onset of winters, various skin problems erupt. The most common obviously is the dryness. Extreme dryness and irritation of skin makes the skin prone toitching, inflammation and scratching in babies, children and adults. Such sensitive skin types are referred to Atopy prone skin.La Roche Posay has now introduced Lipikar Baume AP+ to protect the skin from atopy-prone and allergy-prone skin especially during the peak months of winter. Lipikar Baume AP+ is a lipid replenishing balm enriched with the very soothing Thermal Spa water that leaves your skin feeling soothed and comfortable right from the first application.Lipikar Baume AP + is a result of dermatological expertise and innovation in atopy: The Skin Microbiome. Germs and bacteria are not always bad for our health. In fact they are an integral part of our skin’s natural defences. Known as the Microbiome, the natural ecosystem of microbes protects our skin from external damage. For more than 25 years, L’Oréal Research and Innovation has investigated the role of the microbiome in skin health. LA ROCHE-POSAY NEW DISCOVERY- LIPIKAR BAUME AP + testifies that it is not enough to simply restore skin’s protective barrier to lastingly relieve atopic skin. It is also necessary to rebalance its microbiome. If it remains unbalanced, even though skin’s barrier is restored, attacks of severe dryness, irritation and itching will always come back.The new revolutionary balm for anti-irritation and excess dryness is enriched with Aqua Posae Filiformis, a new and exclusive patented ingredient, to act on two determining factors for atopy-prone skin: to stabilise the skin Microbiome’s balance and to restore and preserve the skin barrier. The other composite of Lipikar Baume is Niacinamide and Shea Butter that spaces out the flare-ups of severe dryness besides immediate soothing and lipid-replenishment. It protects the skin from inflammation and itchy skin disorder.Lipikar Baume AP+, with its unique, non-sticky texture is proven to hydrate skin. It is extremely suitable for sensitive skin. The balm is quickly absorbed in the skin and soothes it immediately. Use of minimum number of ingredients ensures their efficacy and safety making it extremely tolerant on atopy prone skin of all age group. It is Paraben and fragrance free.Your Complete Cleanse and Care regime for Atopy Prone Skin
Ø Lipikar Syndet is a High-tolerance cleansing body cream gel designed for very dry sensitive and irritated skin, prone to itching. It protects the skin against hard water and helps restore the skin barrier.Ø Lipikar Baume AP+ is a lipid replenishing balm enriched with the very soothing Thermal Spa water that spaces out the flare-ups of severe dryness besides immediate soothing and lipid-replenishment.Add cleanse and care regime to your daily skin care with the La Roche Posay’s Lipikar range and experience a flawless, hydrated and healthy skin.Price:Lipikar Baume AP +: Rs 1400 for 200 mlLipikar Syndet: Rs 990 for 200 mlAvailability:· At select pharmacies in all major cities, on Amazon.in, Flipkart.com, Nykaa.com etc.· Orders can also be placed online with no delivery charges.· To place orders or to locate the nearest La Roche-Posay store log on to:http://www.laroche-posay.co.
in/· CAD (consumer advisory department) number – 022-67003333
La Roche-Posay is a brand built for and alongside dermatologists in order to offer adjunctive therapy from pathological to very sensitive skin. From the very outset, the brand has focused on sensitive skin, thanks to its formulas containing therapeutic thermal spring water.To date, La Roche-Posay products have been tested on over 415,000 patients from at best sensitive to at worst pathological skin. Today, empowered by these studies carried out in accordance with pharmaceutical industry standards, the La Roche-Posay team includes over 25,000 prescriptive dermatologists around the world. La Roche-Posay develops cosmetic products, true adjunctive therapies that restore skin's integrity day after day, promoting compliance, providing relief and improving quality of life. La Roche-Posay is built on 3 key foundations viz. Purity, Efficacy and Safety. At the heart of the brand, is a unique thermal spring water used in each and every skincare product produced by the brand.