Sunday, 16 August 2015

Shades of India Unveils the ‘BAIYU’ Collection

What’s better than a nice rainy day spent with friends, reminiscing old times over coffee? Shades and white –Baiyu celebrates this spirit as it introduces #SOIfriends through its monsoon launch. The Baiyu collection is an ode to the rainy season in Japan known as baiyu, which literally transforms to ‘plum rain’, because it coincides with the season of plums ripening.

Drawing inspiration from classic Japanese motifs derived from Sashiko patterns, the clothes have beautiful complimentary colors with clever cuts that cater to the contemporary women of today- who are feminine, free spirited and independent. Thus #SOIfriends features five women who are all from different walks of life and age groups. They find a common thread in the design story of Baiyu.

“I wanted to inspire women in some way or other through this collection. I felt I could do so by using traditional motifs from Japan”, says Mandeep Nagi, Design Director of Shades of India. “The dragonfly is a symbol of the samurai (the Japanese warrior). To me that stands for a person who never gives up. The dragonfly is thus an inspiration for any woman.”

The collection comprises kurtas, tops, scarves, dupattas, pyjamas, skirts, tunics, accessories and bags. So celebrate friendship with SOI this monsoon!

About Shades of India:
Founded almost two decades ago, Shades of India is internationally known as one of India’s most creative textile companies.  Led by Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colors, and the inventive, unexpected use of surface treatment. The company is acclaimed internationally for originality and inventiveness of its designs and has won various awards including best product awards at shows in Paris and New York. Mandeep Nagi, Design Director, has thrice won the Elle Decor Design Award in India for fabric.

Shades of India’s product range include apparel, fashion and interior accessories, and home furnishings. Building on its reputation, Shades of India established its own first stand-alone retail store at Meharchand Market in New Delhi in 2012. Shades of India now sells through over 20 outlets in India and is launching in the coming months new shop-in-shops in Mumbai and Chennai.

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