The first Indian tyre company to launch a mobile app
New Delhi, 25th June 2015: Leading Indian tyre manufacturer CEAT Ltd. launched an easy to use interactive mobile application for its users providing first-hand information anywhere, anytime for users aimed at making their journey safe and speedy. The free app is currently available on iOS and android platforms offering variety of features and assistance on a fingertip of users during travelling.
The app is designed in a way that creates the perfect blend of aesthetics and easy interactivity for its users. In terms of features, the app provides easy access to crucial, on-the-go information including tyre care and safe driving tips that will help riders to enhance the safety of their ride. Besides this, the users can browse through CEAT products, or avail geo-location services that will track the nearest CEAT dealers, petrol pump, cinema, coffee Shop or ATMs. Additional features also include prompt access to CEAT’s customer care and also a service that helps one to set vehicle maintenance reminder on the phone.
Commenting on the launch, Nitish Bajaj, VP, Marketing, CEAT Limited, said, “The aim behind launching the CEAT app was to provide our customers with all relevant information on our products range, tyre maintenance reminders and dealer locator so as to make it convenient to choose, maintain and replace the tyres. We also wanted to give value added information pertaining to utility services viz. ATM and petrol pump locator in one place so as to make their journey hassle free. With smartphones becoming the primary device to access the internet, we are confident that this app shall add immense value to consumers on the move and help CEAT build enduring relationships with its consumers.”
Cricket fans can also get immediate information on the top players in world cricket via the CEAT Cricket Rating segment in the app.
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 700 tonnes per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.