Wednesday, 10 June 2015


Dr. Atish successfully led the flagship two-year PGDM Program of SPJIMR for over five years. Over those five years, increased enrolment, maintained 100% placements, expanded international student exchange, restructured curriculum, transitioned to semester system, enhanced alumni engagement, and submitted the program for accreditation by AACSB. Dr. Atish was instrumental in the launch of ‘Global Fast Track’, where all 240 participants enrolled in the programme undertake advance specialisation courses and projects in partnering top US B-Schools (Carnegie Mellon, Cornell, Darden and Purdue).
Dr. Atish played a key role in bringing innovations (like introduction of 'Business Consulting Projects' in 1st Year and introducing a minor specialisation in 'Consulting') and restructuring (introduction of semester system divided into clusters) the flagship 2 Year PGDM (MBA) program of SPJIMR as Deputy Director.

His current research interest is in the area of ‘Retail Shopper Marketing’. He has studied shopper behaviour in general trade retail covering South East Asia and Latin America. As a researcher and consultant he has advised the top management of MNCs in the areas of shopper marketing. One of his major consulting assignments was to develop the shopper marketing template for Johnson & Johnson, Asia Pacific.
He has been actively publishing and has presented papers in number of international conferences and published in various journals of repute. His research on emerging trends in Indian retail resulted in the paper titled "India's Emerging Retail Systems: Coexistence of Tradition with Modernity" and was published in the Journal of Macro marketing.
He has been an invited speaker on pedagogy of management education organised by leading international bodies like AACSB and GMAC in diverse locations ranging from Beijing to San Diego.
He holds Ph.D. in the area of Marketing Strategy from Aligarh Muslim University and loves to interact on topics like – Strategic Marketing, Brand Management and Retail Shopper Marketing.

Commenting on his appointment, Dr. Atish said “There are very few management institutions in India which are mission driven, well-differentiated and have a governance structure which is professional, with a global vision. MICA has the advantage of having all three in place. Globally, organisations across industries, today are seeking leaders who are customer-centric and yet can effectively communicate to all stakeholders and not only to customers. MICA is the only institution today which is poised to provide cutting-edge education to build ‘leadership through customer-centricity and communication’. For me, MICA is in alignment with what I believe in.”

President & Director Nagesh Rao noted, “Dr. Atish joining MICA adds a layer of excellence in design thinking, a keen business acumen connecting practice with theory, and a leader in strategic marketing.  MICA is now geared, along with the existing expertise, to march towards its 2020 vision of making it a global leader in strategic marketing and communication. We are delighted to have Atish be a part of the MICA family.” 

About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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