Saturday, 18 April 2015

Firefox joins the ride to reclaim safety for women with ‘Suraksha Mera Adhikar’

Expresses solidarity as bicycle partner for the event organised by SpinLife and Jagori 

New Delhi: Firefox, a leading name in the premium bike segment in India, upheld the cause of ensuring women’s safety by associating with ‘Suraksha Mera Adhikar’ as official Bicycle Partner for the riding event.  Held on 8th March, recognised as ‘International Women’s Day’, between 7:00-10:00 am- it is for the second year that SpinLife and Jagori, an NGO that works for women’s rights, joined hands to celebrate the day. The duo also teamed up with Raahgiri to emphasise on making public places safe for women.

The bike route started off from Meharchand Market, Lodhi Colony, went through Bhishm Pitamah Marg, Khan Market, passing through Pandara road, Amar Joti Hexagon and Kasturba Gandhi Marg, finally stopped at Inner Circle Connaught Place. Cultural performances by musical bands and flash mobs by dance groups upped the fun quotient of the event.

Mr. Shiv Inder Singh, Managing Director, Firefox Bikes, commented, “We are highly elated to have associated with ‘Suraksha Mera Adhikar’, as its bicycle partner. International Women’s Day was an opportune moment to show our concern towards the cause of ‘Women’s Safety’. With escalating crimes against women, it is indeed crucial to ensure a woman’s right to safer cities where she is at liberty to ride the streets openly whatever time of day.”

Suraksha Mera Adhikar gave scores of women a platform to break the ice, walk out of their cocoon, ride with fellow women in a determined move to reclaim their right to a safer city.

Firefox is a leading name in the premium bike segment in India. Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids.   It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The USP of Firefox is that it offers complete biking solutions of international standards to its customers under one roof.

Their network is spread across 75 cities with over 150 outlets throughout the country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market position with very little competition as they offer a wide range of over 75 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.

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