Monday, 22 December 2014

White Rivers Digital bags digital media mandate for Zola.in

Shrenik Gandhi

White Rivers Digital, a digital marketing agency located in Mumbai, has signed on Zola for managing its digital presence. Having become the 'go to' digital media agency for lifestyle brands, White Rivers Digital will now be extending its expertise in the field of fashion to a leading fashion brand Zola.in.

Established in 1999, Mumbai based Zola has become the one stop destination for trendy and chic apparel. The company’s brand portfolio includes product lines that range from affordable, high-end style and cater to every age group, from children and youth to men and women. Zola’s product range is inspired by the international runways and the global street fashion and offering wearable fashion at pocket-friendly prices, right to your doorstep. White Rivers Digital will be taking the above into account and transforming the same onto a digital platform. It will be mainly involved in handling the complete Social Media marketing strategy. It will create a mobile based dealer channel communication platform for Zola.in. Digital Catalogue introduction is another factor that White Rivers Digital will be managing for Zola.in.

Talking about the same, Mr. Shrenik Gandhi, Co-Founder, White Rivers Digital had said that being a fashion brand Zola is in an unique space making that an enthralling account to work on. He further added that they are thrilled to have Zola on board with them. It is one of the largest in the country in its field and a one stop Fashion brand. Being an ancient brand, key challenge will be to be as dynamic as its audience. Their challenge & opportunity is to curate a digital brand out of it. Their young team's keen eye for trend forecasting is going to be great asset to this account.

From Zola.in, Mr. Kirti Shah, Managing Director said that Zola will swim with White Rivers Digital in social media space to reach out to its young and net savvy audience. Through dialogue it will make its presence more visible in the market. The alliance shall redefine FASHION in the Women’s World with Indian flavours and lesser payouts.

White Rivers Digital is really excited and looking forward to working with a fashion brand like Zola.in

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