 |
| Shrenik Gandhi |
White
Rivers Digital, a digital marketing agency located in Mumbai, has
signed on Zola for managing its digital presence. Having become the 'go
to' digital media agency for lifestyle brands, White Rivers Digital will
now be extending its expertise in the field of fashion to a leading
fashion brand Zola.in.
Established
in 1999, Mumbai based Zola has become the one stop destination for
trendy and chic apparel. The company’s brand portfolio includes product
lines that range from affordable, high-end style and cater to every age
group, from children and youth to men and women. Zola’s product range is
inspired by the international runways and the global street fashion and
offering wearable fashion at pocket-friendly prices, right to your
doorstep. White Rivers Digital will be taking the above into account and
transforming the same onto a digital platform. It will be mainly
involved in handling the complete Social Media marketing strategy. It
will create a mobile based dealer channel communication platform for
Zola.in. Digital Catalogue introduction is another factor that White
Rivers Digital will be managing for Zola.in.
Talking
about the same, Mr. Shrenik Gandhi, Co-Founder, White Rivers Digital
had said that being a fashion brand Zola is in an unique space making
that an enthralling account to work on. He further added that they are thrilled
to have Zola on board with them. It is one of the largest in the
country in its field and a one stop Fashion brand. Being an ancient
brand, key challenge will be to be as dynamic as its audience. Their
challenge & opportunity is to curate a digital brand out of it.
Their young team's keen eye for trend forecasting is going to be great
asset to this account.
From
Zola.in, Mr. Kirti Shah, Managing Director said that Zola will swim
with White Rivers Digital in social media space to reach out to its
young and net savvy audience. Through dialogue it will make its presence
more visible in the market. The alliance shall redefine FASHION in the
Women’s World with Indian flavours and lesser payouts.
White Rivers Digital is really excited and looking forward to working with a fashion brand like Zola.in
No comments:
Post a Comment