Friday, 12 December 2014

Top 5 “Google of shopping” (Price Comparison Websites) in India

The e-commerce boom in India has germinated a cut throat competition among the online retail biggies. Websites such as Flipkart, Snapdeal and Amazon are running big discount sales every now and then. But,  there is a true fact that all retailers sell products at different prices and  this variation in price makes it further confusing for the shoppers to ensure that they're getting the best price for a product they are planning to buy. One has to go through the hassle of visiting the websites of all ecommerce giants and thereon spend hours in price & feature comparison.

  In order to make one’s product search easier and less time consuming, various price and product comparison websites have come into existence and a growing number of online shoppers are turning to these portals to find the best deals. These websites aspire to become the “Google of shopping” and assists customers to find the lowest price of products available for sale on various e-commerce websites.
Just as it has become difficult to find the best deal on eCommerce websites, it is also another herculean task to choose the best price comparison website amongst the numerous options available. Below are top 5 price / product comparison sites that give high conversion rates and are most preferred.

A venture of Cogent Info way Limited, iSpyPrice.com provides hourly updates for products with fast changing prices like mobile phones, tablets etc. It scans through major online shopping sites daily to find the best available prices of various products and presents the fresh pricing in ascending order for the customer’s convenience.

The company started off by tapping the mobile category with 3 to 4 merchants on board. Today, it has grown to associate with over 40 merchants in more than 15 categories and witnesses a whopping 2.5 million visitors per month. It aims to continue expanding its product range and categories in the coming future.



Junglee.com is a price comparison website by Amazon. It has a big range of products listing that makes it easy to search for any product you want to buy. Search for a product, see its price on various Indian online retailers, get contact link and product shopping page direct from junglee.com listing page.


BuyHatke, a Bangalore-based startup that helps users compare and decide which product to buy from online sites, has ensured that 500 customers were able to get their hands on the Mi3 phone since its sales started in July.Users need to register on Flipkart for the sale and install a Google Chrome browser extension created by BuyHatke. The customer has to be logged on to Flipkart and keep the Chrome browser extension open at the time of sale and the browser tool automatically adds the phone to the user's shopping cart.


MySmartPrice, a Hyderabad-based price comparison shopping portal , provides an overview of product prices across top 25 India e-retail stores, including Amazon, Snapdeal, Flipkart and Naaptol, and offers exclusive deals.



91mobiles.com, the price comparison website that provides links to smartphone deals across online retail stores, undertook the survey before launching a feature that allows people, who research online but prefer to buy offline, options to find local mobile stores near them for making the purchase.


(Source - Suresh Sharma, Founder and Director at iSpyPrice.com) (Value360)

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