Stemilt Growers LLC, one of the largest growers and exporters of Washington apples in the United States and IG International, India’s leading importer and marketer of Washington apples have recently launched the ‘Apples for Health’ campaign. The campaign is designed to promote the health benefits of eating apples and also make people aware of the different varieties of apples.
The campaign was launched in Hyderabad by William Young, Sales Director at Stemilt Growers, during his recent visit to India.
William Young said, “The Indian fresh fruit market is one of the world’s fastest growing markets and Stemilt Growers supplies the largest volume of fresh produce to India through IG International Pvt. Ltd.”. Stemilt Growers and IG International, who have partnered to grow the Indian fresh fruit market have now decided to build their relationship and work together in areas like temperature controlled warehousing and packaging and transportation of fresh fruit. IG Group’s partnership with Stemilt will also be extended beyond apples to other fresh fruits.
Tarun Arora, Director, IG International Pvt. Ltd. said, “The ‘Apples for Health’ campaign intends to promote the health benefits of apples. With just 90 calories per apple, it is one of the best fruits to help people maintain healthy weight and healthier lifestyle. Apples help in bone protection, in lowering cholesterol and in prevention of breast, lung, liver and colon cancer. It contains an amazing array of polyphenols; provides antioxidant, cardio vascular, anti-asthma and anti-cancer benefits and helps in regulating blood sugar”.
The ‘Apples for Health’ campaign has covered Hyderabad and Bangalore and will be carried out in the other cities of the country over the next few months.
IG International: Incorporated in 2000 by Gian Chand Arora, IG International Pvt. Ltd. (IGI) is a leading marketer and distributor of high quality fresh fruit across India and its brand ‘IG’ is a trusted symbol. The company handles an annual volume of over 1500 refrigerated containers (40 feet) from 20 countries and distributes these through its 27 wholesale outlets across India.
IG Supply Chain Pvt. Ltd. is its wholly owned subsidiary and is among the top 5 players in temperature controlled warehousing with a capacity of 25,000 pallets and facilities in Mumbai, Chennai, Bangalore, Jaipur and Amravati. It has a fleet of 50 refrigerated trucks.
In FY 2014, IG International imported 30,000 MT of fresh fruits comprising of apples, cherries, kiwis, oranges, plums, pears, sweet tamarind, etc.
Stemilt Growers is a family owned fruit grower, packer and shipper, headquartered in Washington State, USA. It is one of the leading fruit growers and a major fresh fruit exporter in the US.
Stemilt Growers has 9644 acres of apple orchards and a total fruit tree acreage of 11364. It has an annual turnover of approx US$ 375 million (Rs.2250 crores), employs 1500 people and exports to over 80 countries worldwide. Last year Stemilt exported 500,000 boxes of apples; 60,000 boxes of pears and 12,000 boxes of cherries to India.
Stemilt focuses on dessert quality fruit with great taste, premium quality pears and new varieties of cherries to stay ahead of consumer demand. The company was the first to sticker apples and pack cherries in bags. Both these practices have become the global norm today.