Friday, 12 December 2014

GOSIP teams up with Talaash Festival as ‘Health Drink Partner’

‘GOSIP’ Flavoured Milk Partners Mumbai’s Biggest Management Festival ‘Talaash 2014’



Mumbai, December, 2014: 

It's that time of the year again and youth across Mumbai once again have shown their full participation in large numbers for the biggest management festival of Jai Hind College ‘Talaash 2014’. Pastonji, the manufacturer of ice creams and beverages tied up with ‘Talaash 2014’ as ‘Health Drink Partner’ to connect with the college students and reach out to the youth in the city.

During this three day cultural event, GoSip the premium energy drink showed tremendous response from the students participating from different colleges offering an excellent audience base. It also proved a great sampling exercise for GoSip as today’s youth are keen on experiencing different products while interactions were made on ground in the campus with students discussing about the exciting flavours of GoSip.

Talking about the partnership, Mr. Maaz Mutvali, Marketing Head of Beverages Division said, “These exhilarating college festivals gives us a great opportunity to spread the taste of our healthy drink ‘GoSip’ among the youngsters and ensure they increase the consumption of healthy drink in their daily life. It also helps us in directly reaching out to a very crucial target group with the right kind of programming mix on air and on ground as well.

In continuation of its reach-out plan, GoSip will continue to ensure full participation from the youth with further tie-ups with Veermata Jijabai Technological Institute (VJTI), India’s most prestigious engineering institutes.”

PASTONJI has been around since the year 1948, as a small dairy farm that started with an ambition to grow and serve young Independent India. Later in 1989, Pastonji® brand was launched to offer traditional ice creams with modern technology. Pastonji® has built a reputation amongst Indians by serving exclusive range of ice creams with unique flavours and novelties.

Being India’s one of the biggest Companies, It is all set to pool products for its large section of consumers. The Company captures the pulse, attitude, styles and trends in a manner, which appeals to the consumers. It provides consumers through the fascinating range of products like Ice creams, frozen desserts, GoSip® flavoured milk, FruitLe® Mango drink, Blasios® packaged drinking water and much more. Pastonji offers its audiences a platform, which they can access for any kind of products.

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