Mumbai 4th November:
The luxury real estate boom is upon us and properties such as One Avighna Park have set the precedent for such firms to take their digital media presence seriously. The Lower Parel based high end apartment complex has roped in Mumbai's fast growing White Rivers Digital to handle this key portfolio
White Rivers Digital will help One Avighna Park curate it's digital identity on social media platforms. The key challenge for the agency will be creating relatable campaigns that helps breaks the monotony of everyday real estate talk.
Shrenik Gandhi, co-founder of WRD believes that this move marks the increasing importance of creating social stories for luxury real estate brands
"Real estate is about people. It's about those who build it, it's about the people for whom they build it. In that sense, One Avighna Park is not just prime property, it is a place where life happens. We are very excited to be handling Digital Marketing for market leaders in this space & look forward to some great digital stories!"
Shalini Dixit, General Manager – Marketing & Sales from One Avighna Park agrees with Gandhi and shares her enthusiasm for digital media promotion
Digital Media today is connecting well with the fastest growing segment of buyers aged between 30-45 years. Besides being cost efficient , this platform is an enabler to reach the right target audience and is also measurable. One Avighna Park being a Premium redssidential “By Invitation” project has entrusted White Rivers Digital to devise and implement a strategy to identify the right digital channels to enhance our brands web presence and gradually result in select web conversions.