Monday, 10 November 2014


Shagun Chadha, CEO, Eristona
Shagun Chadha is the CEO of Ersitona where she seamlessly overlooks all creative as well as executive operations. With her innate flair for fashion, she heads the design team by forecasting trends and buying products accordingly.  She also steers the day-to-day operations, manages employee functions, plans the website’s layout and helms the brand presence in important exhibitions across the country.

Shagun incepted the idea of Eristona as an interactive space where patrons could read about the latest in fashion trends and buy what they like. From its birth as a small concept, she has maneuvered the company’s growth as a leading web portal selling the most stellar jewellery pieces pan-India.

Going forward, Shagun wants to take the Eristona label into the global market and firmly establish its position as the most sought-after international destination for statement, imitation and costume jewellery pieces. Her focus is on building a name that is a hallmark of cost-effective yet high-quality products.

Being a socially-sensitive entrepreneur, Shagun is in talks with the NGO, Muskaan, to involve differently-abled children in making bags for the Ersitona brand name.  She also wishes to foster collaborations with renowned celebrities and stylists to give the brand the right impetus and to make the Eristona experience accessible to fashion lovers across the globe.

About, founded in March 2014, is the veritable go-to online portal for the most stunning pieces of statement, artificial and costume jewelry. Based in New Delhi, the portal offers a wide range of Necklaces, Earrings, Bangles, Bracelets and Rings. Apart from this, the website also features a category called the ‘Golden Stone Collection’ which offers real stone jewelry. It indulges its buyers with various simple and statement pieces that are chic, gorgeous and elegant all at once. Ersitona’s brand proposition is to provide patrons with fashionable ornaments that are a perfect blend of value for money and superlative quality.

The website is absolutely user-friendly and allows the buyers to browse through hassle-free. Each category is further divided into sub-categories which make it easier for the customer to identify the link to the kind jewelry they wish to buy. The comprehensive range of collection also ensures that there is something for everyone. Each ornament epitomizes the latest trends along with exuding feminine grace and stylish panache. Presentability is one of the core focus areas of the Eristona brand with products that are packaged very tastefully to please the customer right from the onset.

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