Introduces Super premium quartz surfaces in India
|Jurgen Wolf Managing Director, Hafele India, Erez Schwepp - VP Sales, Caesarstone, Maya Grinfeld - Product Marketing Manager, Caesartone, Balakrishnan Pillai - Product Head for Caes|
Mumbai, 6th November 2014: Häfele India is pleased to announce its partnership with Caesarstone, a pioneer in the development of quartz surfaces and the world’s premium quartz manufacturer. Caesarstone quartz surfaces are made of 93% natural quartz making Caesarstone strong, non-porous, low maintenance as well as impact, stain, heat and scratch resistant. Apart from the above benefits, Caesarstone quartz surfaces are also environmentally friendly.
Speaking at the launch Mr. Jürgen Wolf, Managing Director, Häfele India Pvt. Ltd. said, “By adding Caesarstone products to our portfolio, Häfele offers all those looking to create exceptional personal interiors a starting point for their creative endeavors and create a unique stamp on any room which is strikingly different than any other. With this association, Häfele aptly exemplifies its avant-garde disposition in India.”
Mr. Balakrishnan Pillai, Manager – Caesarstone, Häfele India added, “These products represent high-quality precision based engineering and patented technologies that will redefine the Indian market. We have associated with Caesarstone, the pioneer in developing quartz surfaces with a vision to not only introduce the Indian Customers to a high quality brand but also to a truly international brand experience. Caesarstone quartz surfaces fall under the super premium category owing to its exclusivity and numerous benefits over other natural and composite surfaces.”
Commenting on the partnership, Erez Schweppe, VP Sales – Caesarstone, commented, “Through a fusion of technological innovation and design expertise, Caesarstone has been creating superior quartz surfaces which are not only beautiful to look at, but also enhance home and commercial interiors and overall property value. . Häfele is our gateway to India. Their ability to understand the diverse Indian market and to adapt to the changing tastes and trends helped us identify and partner with them for Caesarstone quartz surfaces.”
Consumers can now purchase Caesarstone quartz surfaces through Häfele India’s dedicated helpline number (18002666667) or emailing on customercare@Häfeleindia.com.
About Häfele India
Häfele set foot in India in 2001 as a liaison office essentially handling Hospitality projects for its line of Access Control Systems –Dialock. The growing hardware demand and the increasing architectural maturity motivated the company to start full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. With its head office in Mumbai, 6 regional offices with Design Centers in all major metros and sales presence across the country, Häfele India has, over the last 10 years, acquired a leading position in the Indian Architectural Hardware Industry. Today, Häfele India employs over 450 people who cater to a wide customer base with the help of an efficient distribution network, comprehensive logistics system and a sophisticated warehouse located in Mumbai.
Häfele India lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers; with an overall product range consisting of more than 150000 articles and more than 400 dealers across India. The ability of the company to understand the diverse Indian market and adapt to the changing tastes and trends, has made it an authority in the field of architectural hardware, furniture fittings and kitchen fittings and accessories.
With this successful backing and the promise to grow in manifolds, the company has expanded to meet the ever-growing demands not only from India but also its neighboring countries. Owing to this, Häfele India has spread its operations to countries like Nepal, Bangladesh, Bhutan and most recently, Sri Lanka. The company has also forayed into related industries by launching independent product verticals namely Kitchens, Appliances, Lights, Sanitary and Quartz Surfaces to cater to the focused demands from these industries.
Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall paneling, furniture and more. The unique and rich variety of colors, patterns and textures gives each customer the ability to find their ‘ultimate surface’ and create their own unique interior environment. Caesarstone’ s extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards, the surfaces are stain heat and scratch resistant. With its high profile designer collaborations Caesarstone is confirming its position as a leading platform for design.