‘GoSip’ spreads happiness to Mumbaikars with healthy flavoured milk
Mumbai, 31 October, 2014: Pastonji, the manufacturer of ice creams and beverages has recently partnered with ‘Technovanza’ and their social initiative programs organized by Veermata Jijabai Technological Institute (VJTI), India’s most prestigious engineering institutes. As a part of the ‘Smile Mumbai’ initiative program held on 21st October, 2014, GoSip, the healthy flavoured milk was distributed among the BMC labourers like traffic controllers or sewage cleaners to spread happiness among the people who contribute in the growth and development of our city in various forms.
‘Smile Mumbai’ which is a part of the Techno-Management Event, Technovanza aims specifically the BMC labourers working under various maintenance and development activities undertaken under the BMC and interacts with them to give them an opportunity to voice their problems, opinions and express their concerns and suggestions regarding the various experiences they might have encountered whilst working.
Speaking on the occasion, Mr. Maaz Mutvali, Marketing Head of Beverages Division said, “Association with this social drive will help us in engaging with the youth so that they can enjoy a healthy life and to ensure they increase the consumption of healthy drink in their daily life. During this event, we have received tremendous response for our healthy drink ‘GoSip’ and always aim to bring out something special for our consumers.
These city college festivals also provide us with a great sampling opportunity wherein we can reach out to newer audiences hence helping us increase our consumer base.”
PASTONJI has been around since 1948
In the year 1948, a small dairy farm had started with an ambition to grow and serve young Independent India. Later in 1989, Pastonji® brand was launched to offer traditional ice creams with modern technology. Pastonji® has built a reputation amongst Indians by serving exclusive range of ice creams with unique flavours and novelties.
Being India’s one of the biggest Companies, It is all set to pool products for its large section of consumers. The Company captures the pulse, attitude, styles and trends in a manner, which appeals to the consumers. It provides consumers through the fascinating range of products like Ice creams, frozen desserts, GoSip® flavoured milk, FruitLe® Mango drink, Blasios® packaged drinking water and much more. Pastonji offers its audiences a platform, which they can access for any kind of products.