Saturday, 1 November 2014

Celebrating Zizo the Lebanese way

Zizo launches its 2nd outlet in GK1 in Delhi


          Launch Event a culinary & musical treat for food connoisseurs

New Delhi: Manoushe, falafel, freshly baked Pita bread and the foot tapping music by Boom Shankar Project band along with bright happy smiles were the order of the day at the 2nd outlet launch of Zizo in the posh locale of Greater Kailash 1, M Block Market in the capital. 

With Rishabh Shankar and Ashwani on the vocals, the delightful dancing, the wines, Lebanese canapés and the mesmerising performance by Boom Shankar Project in Delhi on the 3oth of October, it was a well attended evening that saw a host of Delhi’s who’s who. 
Chef Dany & Fouad Malak

The festivities were designed to give the guests a feel of Lebanon and Zizo India CEO and the host Fouad Abdel Malak made sure that every guest is well taken care of and greeted everyone in person.
Among those who were seen having a gala time included designers Raakesh Agarwal, Gaurav Jagtiani, Amit Aggarwal, Gautam Gupta, Niket Mishra, Amit Hansraj choreographers Rashmi Virmani, socialite Salloli Kumar, Nalin Gupta, Anirudh Birla, Pranav Hamal fitness guru Vesna Jacob, models Khushbu Kankan, Himani Thapa, Suraj Dhalia, DJ Ashish Nagpal, stylist Aamir Zakir and a host of food connoisseurs. 

The lavish spread prepared under Chef Danny Elsoury’s careful direction had everyone craving more. The guests were drooling on the Shawarmas, Falafels, Hummus with Tahini, Spicy Moutabal, Fatoush, Halawas and many sinful indulgences that were on the spread, like a Lebanese village during festivities. Fouad Abdel Malak, CEO of Zizo said; “Traditionally, Zizo (a pet beetle) means a lot to every Lebanese child and it always makes us crave to go back to the days where food was always an organic delight but yet flavourful. It is our promise that we at Zizo will be serving the best localy sourced product with the best imported grade A and organic produce from lebanon like olives, zataar, pomegranate mollases and among many others. Food tastes much better when it is served with the original ingredients, and lots of love.”

 Zizo – the Fast Casual Lebanese Food Chain, is named after a green beetle which used to be a common feature of Lebanese countryside and represent a bite of simple life. These beetles were the favourite playmates of many a Lebanese child which takes even grown-ups down the fond childhood memory lanes. Zizo is a brainchild of the CEO/ Co Partner Fouad Abdel Malak and his four partners who wanted to fill a yawning gap to the Indian Food market. The team wants to have 7 outlets within two year in Delhi NCR and would want to include Mumbai, Bangalore before touching international centres like Singapore, Dubai, UK and the USA.
 Do visit ZIZO at http://www.zizo.in/ and connect on facebook https://www.facebook.com/ZizoIndia

ABOUT ZIZO
Zizo is a fast food casual joint with the tag line, authentic Lebanese with a twist. By using grade A and organic produce like herbs and natural oils, Zizo promotes a healthy eating experience on the go, and natural ingredients are used to add an authentic kick of flavour.  Zizo started in July 2014 with its first joint in Connaught Place and after four months the 2nd outlet is being launched in GK 1 and in the next couple of months the 3rd outlet is supposed to be launched on the golf course road in Gurgaon. The fast casual then will expand to Mumbai, Bangalore and then to Singapore, Dubai, UK and USA with its authentic and healthy Lebanese cuisine.

 ABOUT FOUAD ABDEL MALAK
Fouad Malak has a strong foundation in leading some of the region’s brightest and best creative teams, within the rigors of a strategic planning process. In 15 years tenure of heading the creative departments of some of the Dubai’s multinational agencies, bring to the work a deeper understanding of the market dynamics and unique cultural nuances that set the scene for break through brands.  His passion for building successful brands goes well beyond the world of advertising as he now embarks on his latest and most exciting venture in India.

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