Monday, 10 November 2014

Bonita launches in-a-first health-friendly stainless steel bowls fit for microwave use

Paradise Microwavable Freeze Bowls will provide alternative to plastic, which is touted as unsafe for heating purposes


·        Available in a set of three eye-catchy bowls, each one is good to freeze, store, reheat and serve food 

New Delhi, November 5, 2014: 

In no less than a revolution, India’s leading home utility maker -- Bonita -- has launched stainless steel bowls which can be used in microwave for heating purposes, finally bringing to an end worries of homemakers who until now had no option other than using plastic utensils, some of which are rendered unsafe for health.

Umang Srivastava, Joint MD, Bonita & Ms Vineeta Mittal, Brand Director, Bonita


Plastic utensils replaced to a large extent glass products used for heating eatables in microwave on account of being easy to handle. However, health hazards related to them made people cautious in their use. But in the absence of any alternative, people had no choice but to either use fragile glass or unsafe plastic products for microwaving food.
The introduction of Bonita’s latest product -- Paradise Microwavable Freeze Bowls -- not only will bring reprieve to those worried about the health risks of plastic, but also make the homemakers’ lives convenient by limiting the hassles of storing food in different containers for freezing, heating and serving as now all of that can be done in colorful and eye-catchy Bonita bowl.
Recent researches have shown that when heated, there is a tendency for many plastics to leach chemicals which are very harmful for health. These chemicals are believed to cause a lot of health issues like obesity, hit fertility rate giving rise to reproductive problems, and cancer. One should avoid microwaving food in plastic containers as most of us don’t know the grade of the plastics okay for use. Even for plastics which are termed ‘Microwave safe’, they are only tested for withstanding the microwave heat and are not tested for food safety. When plastic Bowls claim to be ‘Microwave Safe’, it does not automatically mean ‘Food Safe’. We should even avoid freezing food in plastic bowls, because the temperature can cause chemicals to leach into eatables once we heat them. So I strongly suggest use of ceramic, glass or stainless steel products for food products,” says Dr Swati Srivastava, Nutritionist and Founder of Health Today.

Paradise Microwaveable Freeze Bowls have a built-in stainless steel interior and the exterior of the product has a heat-proof plastic covering, which saves the bowls from any scratches. Given the interior is stainless steel, the food is not exposed to plastic, hence it remains safe.   
“We have tested this product as per most stringent standards i.e. European Standards for Microwave Safe testing at TUV Sud which is a premier International lab. Under this European standard, the bowls are tested for microwave safety for short duration (3 mins) and long duration (15 mins) as also checks the temperature post the procedure. Bonita bowls satisfies all the parameters. The airtight plastic lid keeps the content fresh for a very long time. A single bowl is sufficient to store, freeze, reheat and serve food. We have also applied for the patent rights for this technology,says Umang Srivastava, Joint Managing Director, Bonita.

Available in a set of stackable three bowls in as many colors such as red, turquoise green and purple, the trendy Paradise Microwavable Freeze Bowls is being launched on the online space exclusively on Snapdeal and they will also be available at all leading retail stores.
“Snapdeal is the leader in Home & Kitchen category in the digital market and Bonita is the brand leader in Home Utility category. We are providing our platform and national reach to Bonita for launching their unique and innovative Paradise Microwave safe Freeze Bowls. These will be available online, exclusively on Snapdeal.com and we are confident that there will be an overwhelming response to Bonita’s products. This is the beginning of a long term partnership and we will introduce many more exclusive products with Bonita in the coming months,” says Saurabh Bansal, Associate Vice President – Home, Snapdeal.com.

The company alongside has also launched Glory Snack Servers and Ecstasy Dessert Bowls in similar colours as of Paradise Microwavable Bowls to create a complete range. The Glory Snack Server comes with a tray and spoon and is available in a set of five and seven pieces, while it is a set of 14 for Ecstasy Dessert Bowls. The colors of the bowls are long lasting and of Food Grade Quality. They are durable and dishwasher safe too.

Bonita’s products are aimed at the small urban homes of Indian metros and serve the dual needs of meeting the storage requirements and adding beauty to home décor.

The vast range of Bonita products include beautifully designed Laundry Baskets, Space Saving Vacuum bags, Elegant Ironing Boards and Silicone Pads, Space Saving Wall Dryers and colourful Shoe Racks, among others.

About Bonita

Bonita comes from the house of Casa Brands India Pvt. Ltd. Bonita means beautiful in Spanish. The brand was envisioned to help Indian consumers experience convenience and comfort in their household work. Apart from being attractive, the most important aspect of Bonita products is their unsurpassable quality. Bonita’s talented team takes utmost care to ensure that only the best quality products reach you. All products are manufactured under strict quality control guidelines by using excellent quality raw material and state-of-the-art machinery like German Automatic Powder Coating machines, Robotic Welding and other automated machinery.
Bonita is available throughout India across 45 cities through an extensive network of 1000+ independent retail stores, Modern Retail Stores like Shoppers Stop, Home Stop, Home Town, Lulu, Total, Viveks, etc. and also through all major online websites like Snapdeal, Amazon, Pepperfry, Home Shop 18, Fabfurnish, etc. It is one of the few Indian brands in Home category which have also ventured internationally and Bonita products are also available in USA, Australia and New Zealand and would be launching soon in UK, Canada and Italy. The products are also available through Bonita’s website at http://www.bonitaindia.com/

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