Sunday, 16 November 2014

50% Diabetics in the Country are Prone to Develop Heart Disease: Study

50% Indians have no idea that diabetes is linked with heart disease

12th November 2014, Mumbai: Lifespan D-MYTH 2014, a study conducted to map people’s perceptions along with behaviour-related outcomes of diabetes management, revealed that a whopping 50% of diabetics in the country are at risk of developing heart diseases, 63% are at risk of getting microvascular complications and many  have an enhanced risk of developing eye problems, especially retinopathy. The study brings to light poor diabetes management amongst Indians which it links to ignorance and to the prevalence of myths.
The unique Diabetes Myths & Truths Highlighter (Lifespan D-MYTH 2014) study, conducted by LIFESPAN, a thought leader in the management of diabetes and cardiometabolic disorders, made several disconcerting revelations regarding people’s perceptions about the disease, their practices and its effects in terms of mortality and morbidity. The Lifespan D-MYTH 2014 study was conducted among 5065 Indians in 16 cities on a one-to-one basis, and the data collected was compared with cumulative data from 10,074 patients who visited Lifespan and took Lifespan’s R.I.S.C.TM test.

Establishing a direct correlation between ignorance, poor diabetes management and high morbidity and mortality, the study conducted by Lifespan – world’s largest and fastest growing private chain of comprehensive diabetes and cardiometabolic clinics which introduced the unique US FDA cleared R.I.S.C.TM Test in India – showed that while 80% of diabetics in the country have higher cardiometabolic scores (used to predict heart disease risk), a whopping 50% are ignorant about the fact that diabetes could lead to heart disease.

Box Cricket League’s Digital Marketing Mandate assigned to White Rivers Digital

Mumbai 11th November:
The Pioneers of Indian Television Industry, Balaji Telefilms now presents India’s Biggest Sports Reality Show – Box Cricket League. The format was originally conceptualised by Mr.Sunny Arora & Anand Mishra of Marinating films last year & the dynamic duos are co-owners of the league now.

White Rivers Digital, having established themselves in the entertainment and lifestyle space have been assigned the task of curating Box Cricket League’s Digital Media Presence.

As the name suggests, Box Cricket League will be a cricket-based reality show, featuring India’s top 150 TV celebrities divided in 8 different city teams. It is a unique mélange of Cricket, Entertainment and Loads of locker room drama. The digital strategy will mainly focus on generating necessary buzz around the whole league, intriguing the league audience via Social Media Vehicles constantly and replicating the locker room drama on digital platforms innovatively.

CEO of White Rivers Digital, Shrenik Gandhi has this to say about the association:
“We are thrilled to curate the digital journey for Indias Biggest Sports Realty Show. It is an exciting challenge & great opportunity in itself. Digital Media is a great tool to connect with the viewers real time and we look forward to some great action & drama on field, off field & most importantly, online!’’

Sunny Arora who is known for his unique ways of marketing & innovative ideas feels that Box Cricket League is a unique concept that will garner a lot of public attention and to increase their reach it is very important to strengthen their online presence. His thoughts on the association:

“BCL is a one of its kind idea that will give the audience a sneak peak of their favorite TV celebrities battling out the game of cricket in a BOX. With White Rivers being our digital agency on board, we hope to build a strong digital foundation. With their expertise we hope to enhance engagement and brand experience for Consumers. The team has shown some great ideas that will mobilise the online audience. We hope we can spread the BCL fire into the digital world as well’’

About White Rivers Digital

White Rivers Digital operates in verticals of Entertainment, eCommerce Consultancy, F&B and Fashion segments, and specializes in ROI driven innovative approach to digital marketing and media promotions. More about the company:

More about the league:

De Coding Dan Brown = The Author of 'Da Vinci Code'

Dan Brown Lecture Transcription
Rajdeep: Ladies and gentlemen, hello and welcome to the annual penguin India lecture. Exclusively here on Headlines Today, being delivered by one of the world controversial and most compelling authors, he’s one of the highest selling authors in the world. His book the Da Vinci Code has sold more than 220 million copies and counting. We are delighted here to welcome for the first time in India Dan Brown.
Dan Brown: Wow! Thank You. Thank You very very much. Wow what a nice welcome, what a terrific welcome. I’m thrilled to be here. I was in India when I was 19 years old and it take me so long and I am thrilled to be here now.
I should tell you that the welcome I have received here is been so generous and so warm. I just, I feel in a strange way, like I have come home, it took about 30 years. I would to thank few people before we start the entire team at Penguin Random House India, all the you’ve done for my books here in India, my Indian readership, the invitation to come over, which I am very glad that I accepted. I also like to send out a big thank you to Indian Today Group for partnering tonight’s lecture and making it possible. So I so don’t speak publicly very often but as I said I visited India many years ago and when I was waiting for the right excuse to come back and I figured tonight was it so here I am, I couldn’t be happier.
Tonight in some ways it’s a celebration of written word so I thought I should mention that both of my parents were authors, published writers and so writing has always been an important part of my life. When I was 5 years old my mom helped me write and publish my first book. I dictated it she transcribed, we did a print run of one copy. It has a cardboard cover in a two hole punch binding with yarn and I still have this book. I actually brought it all the way across the ocean to show it to yow. I have it here tonight. Here it is (showing the book to audience). I don’t know if you can see the title of this book, “The Giraffe, the pig and the pants on fire”, obviously it’s a thriller, clearly and for the next half hour I just thought I would do a dramatic reading from this book. I am kidding, I will not subject you to the draft pick of the pants on fire tonight.
On the day I finished the little book I was hooked, I wrote non-stop in elementary school, high school, University and I feel very fortunate to be able to continue writing to this day. Now as you may know but some other novels I write tend to have a thematic material that some have found controversial or slightly upsetting. Almost daily in my life someone will come up to me and they will ask what happened to you as child, did some Christian priest you dropped on your head at your baptism or may be God refused to answer some childhood prayer and what is it with this battle between science and religion. And I will politely respond that science and religion have been doing battle since the days of Galileo and the Vatican. To this day science and religion both strive to be that infallible source from which we draw our truth. Unfortunately I grew up to the son of a church organist and a mathematics professor, so I was confused right from the start and I don’t mean to imply that, that’s changed.




A Convergence of 5 Countries, 10 Artists, a World Heritage Site and a New Age Township

Bengaluru, November 11, 2014: Art has the ability to bind cultures, change perception, unite the old and the new and create legends. This November, ten talented artists from across the Indian subcontinent will converge at Vijayanagar Karnataka for ‘Abhisaran’, a 3-week long residency programme hosted by the JSW Foundation to create art that recognises the reality of today and the beauty of a time gone by. Their muse, a beautifully created strategic co-existence of a well-planned Industrial Township and an inspiring historical cultural world heritage site.

Abhisaran is literally translated as ‘convergence’ and thus implies that the residency programme is a junction where artists, from similar political and cultural history of the Indian sub-continent, interact and create art works inspired by the historicity of Hampi and Vijayanagar. Artists would be using site-specific material like metal scrap, local pottery, local crafts and material to create works with a variety of mediums that include sculptural installations, dance, video and sound. The Heritage Site of Hampi, the industrial town of Vijayanagar and the arts, crafts and performance practices of Hampi will serve as an inspiration ground for these artists.
 “The JSW Foundation works relentlessly towards the socio economic growth of the community at large. One of the focus areas of the foundation is to protect the timeless legacy of our country. ‘Abhisaran’ is an effort to bring forth the vision of artists from across the Indian subcontinent to draw inspiration from two visionary architectural wonders standing tall together contrasting and complimenting each other,” said Sangita Jindal, Chairperson, JSW Foundation while sharing her thoughts about Abhisaran.

Drawing from Richard Sennett’s idea of a ‘craftsman’ being a skilled labour who engages with the questions of ‘how’ (Animal Laborans) and ‘why’ (Homo Faber) in the making of a craft (or art), this workshop hopes to empower the artists with raw material that is age old yet functional questioning both the purpose of their production and its effect on various communities. It provides an opportunity where artists can use their imagination and experience to create art works with medium of their choosing.
The artists who are taking part in Abhisaran are Baptist Coelho (India), Chinthaka Thenuwara (Sri Lanka), Mahbubur Rahman (Bangladesh), Mrugen Rathod (India), Muzummil Ruheel (Pakistan), Pala Pothupitiya (Sri Lanka), Preksha Tater (India), Seema Nusrat (Pakistan), Sanjeev Mahajan (Nepal) and Sheelasha Rajbhandhari (Nepal).

Amit Jain, Curator, Abhisaran added: “Art knows no boundaries. In order to achieve our objective of sustainability and community development for the JSW Foundation, we zeroed in on the idea of converging 10 artists from 5 countries to present their interpretations of the historical ruins of Hampi and a new age township. Abhisaran is a dialogue in contemporary and performing arts across borders for a new age India.”

The residency will commence on November 10, 2014 and will end by November 30, 2014. An important element of the program is the addition of an education specialist, Ms. Grace Murray who will be guiding and empowering artists in developing outreach programs that involve the CSR projects of the JSW Foundation, thus, taking the available art practices to various communities in and around Vijayanagar.

‘Catch’ sizzles in Bollywood style with ‘The Shaukeens’

India’s foremost F&B brand ties up for in-film promotion in the upcoming comedy film

New Delhi, 10 November 2014: Spicing up its brand communication strategy, ‘Catch’, the premium and widely recognized F&B brand of the country ties-up with ‘The Shaukeens,’ for in-film promotion to position their brand and reach out to the target audience. The comedy feature film, has hit the theatres on 7th November 2014. The film carries unique in-film integration of the brand ‘Catch’, highlighting the brand’s superior quality and novelty.
Brand ‘Catch’ leverages the golden rule of marketing -Jo Dikhta hai woh Bikta hai, by strategically and prominently placing the brand in the film. Indian cinema remains a common thread which binds all the fans together throughout the world. ‘Catch’ targets to reach out a larger audience base through the global appeal of Indian cinemas.
The story of the film revolves around 3 lecherous old men played by - Anupam Kher, Piyush Mishra, and Annu Kapoor who are seen lusting after Lisa Haydon who is essaying the role of Akshay Kumar’s fan in the film.
Widely acclaimed actor Piyush Mishra will be seen as a ‘Catch’ Spices distributor in the film with his shop located in Chandni Chowk. The shop has ‘Catch’ branded signage.  In one of the scenes, the actor is seen convincing his co-stars to become ‘Catch’ distributors, and states the quality of ‘Catch’spices. As an important part of the storyline the trio Piyush Mishra, Annu Kapoor and Anupam Kher travel to Mauritius for a ‘Catch’ dealer meet, where ‘Catch’ spices sales team clad in ‘Catch’ logo branded t-shirt welcome them with  placards . 
On this occasion, Mr. OP Khanduja, Associate Business Head, DS SpiceCo Pvt. Ltd said, “’Catch’ Spices has been lending exquisite aromas and tantalising tastes to Indian palates. ‘The Shaukeens’ too would entice our customers through flavours of entertainment. Alternate channels like movies are becoming a powerful tool in the integrated marketing communication space to reach out to the audience. I am confident this association will go a long way in refreshing and further bolstering the relationship of ‘Catch’ with its consumers.”
‘’Playing the role of ‘Catch’ spices distributor in the film was fun. Variety is the spice of life and our film is packed with a variety in terms of acting prowess. ‘The Shaukeens’ is a combination of peerless performances by great veteran actors, charmed with dusky beauty Lisa Haydon and armed with Bollywood icon Akshay Kumar.  It will definitely stand true to its association with ‘Catch’ spices,” said multifaceted talent Piyush Mishra.
India’s foremost spices brand ‘Catch’, a part of the Rs. 4800-crore DS Group, has revolutionized the Indian spice industry with its wide range of spices and seasonings. ‘Catch’ Spices has been conferred the ‘Master Brand’ award for the year 2013, in recognition of its market dominance, its goodwill and loyalty amongst consumers, brand resilience and positive market feedback.
‘Catch’ was launched in 1987 with the ‘Catch’ Salt & Pepper rotatory table top sprinkler as offering, thus becoming the first Indian brand that led to shifting the usage of salt and pepper from kitchen to the dining table. It has since then expanded its range and is now a preferred household name in the spice industry. With more than 63 variants across 6 product categories - Sprinklers, Straight spices, blended spices, Straight premium spices, Whole spices and Hing; it  caters to the diverse Indian palate. With new product variants under the brand umbrella and extended product range, there are over 200 SKUs for both household and Institutional buyers.

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 4800 crores. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment.  DS Group is committed towards premium quality products & credited with several innovations over last eight decades.
Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Piyoz, Dairymax, Ksheer, Meetha Mazaa, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, Tansen, Tulsi Saada, The Manu Maharani and Unitex are some of the leading brands the Group proudly shelters today.
DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes, ranging from education to health to safe drinking water and making tribal and ethnic communities self-reliant; are on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

Bloomberg TV India to launch ‘Inside India’s Best PSUs’

Bloomberg TV India to launch new show ‘Inside India’s Best PSUs’

·         Through this series, the channel takes a deep dive into the Indian PSU Sector

·         Starts from 12th November, 2014, Wednesday at 8.30 pm exclusively on Bloomberg TV India
10th November, 2014: Bloomberg TV India, the country's leading English business news channel, presents and all new show ‘Inside India’s Best PSUs’.  The show will put the spotlight on the challenges faced by the government owned corporations and highlight how the recovery is going to pan out to take the Indian economy in the right direction.

In the New government’s maiden budget, Finance Minister Arun Jaitley raised the disinvestment target for the current fiscal to Rs. 58,425 cr. This means that PSUs will be a crucial part of the government’s plan to get the economy back on track. In India, 229 PSUs account for nearly a fourth of the GDP. In this scenario, the most anticipated questions in mind would be ‘what sectors or companies are going to be in focus? And what does this mean for PSUs going ahead?’

Comprehensive programming led by Mini Menon, Executive editor, Bloomberg TV India, will give   insightful and in-depth coverage on Indian PSUs. Commenting on the launch of the show, Mini Menon said, “PSUs provide leverage to the government to intervene in the economy directly or indirectly to achieve the desired socio-economic objectives and maximize long-term goals. With this show we continue to provide our discerning viewers more than just financial news and analysis. Our objective is to offer our audience a wholesome programming on the various sectors that will take the nation to its next level of growth.”

The show will be a 13 part series comprising of hard hitting half an hour interviews with the leaders of some of India’s biggest PSUs. They will share their insightful views on the challenges faced by the industry, on opportunities for growth and their individual strategies, to beat the downturn of the sector.

Mr. Lavneesh Gupta, COO, Bloomberg TV India said, “Our strategic approach has always been to provide hard hitting news which helps our viewers to take informed decisions. Taking this into consideration, the show will bring together the most promising leaders from India’s leading PSUs.”

The show will look at some of top PSUs like NTPC, SAIL, BPCL, LIC, Indian Oil, UBI, REC and many more.

“Inside India’s Best PSUs” will air exclusively on Bloomberg TV India, on 12th November at 8:30 pm and repeats on Saturday 8:30 pm and Sunday 7:00 pm.

About Bloomberg TV India:
Bloomberg TV India, nation’s leading English business news channel with unique access to newsmakers and research-based data, illuminates stories that affect companies and industries. Bloomberg TV India provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, global network of 150 bureaus and 2500 professionals, we deliver the most credible insights to our viewers.
Bloomberg TV India’s focus on delivering breaking news and key insights aligns with Bloomberg's overall goal of being the world's most influential news organization. The core of the channel’s viewership is formed by influential leaders, business executives, and affluent professionals.

ERA Foundation launches Uni-GAUGE

A pan-India assessment platform
for students seeking admissions to Universities

Mumbai, 10th November, 2014:  ERA Foundation (Education, Rating and Assessment Foundation), today launched Uni-GAUGE, the assessment platform for graduates and under-graduate students seeking admissions to Universities.

ERA Foundation aspires to make Uni-GAUGE the preferred entrance testing platform for Indian universities and the student community.  Uni-GAUGE separates ‘entrance evaluation’ and ‘admission’ processes. Uni-GAUGE offers computer-aided, pan-India entrance evaluation platform. The brand Uni-GAUGE stands for trust, transparency, credibility, reliability and respect.

The partner universities will take Uni-GAUGE scores, but will have complete autonomy on their admission process.  In addition, they will derive several benefits, including:
-   Improve their ability to access students across the country
-   Have a reliable, efficient, technology enabled entrance test
-   Segregate entrance evaluation and admission process
-   Rationalize costs for marketing – for accessing and admitting students
-   Free up management bandwidth and time to focus on core objectives
-   Collaborate and network with other member universities and associations across India
-   Participate in shaping and influencing regulation and policy for education in India

The first “Uni-GAUGE Post Graduate Medical and Dental 2015” will be held on 15th February, 2015.  This would be a pan-India, on-line, computer aided, multi-university examination, conducted in more than 30 cities; those cater to students across the country.
ERA Foundation has partnered with TCS iON, India’s leading test administration organization for Uni-GAUGE.

Many universities have already partnered with ERA Foundation to take the Uni-GAUGE scores and these include universities from Bangalore, Vellore, Faridabad, Kolar, Mysore, etc.  Many more are expected to join shortly.

In addition to Uni-GAUGE – the assessment platform, ERA Foundation will also focus on two supporting platforms viz. accreditation, including programmatic rating for medical and technical education and skill-building in the education sector.  It also has plans to help the student community by providing financial assistance, counseling and professional consultancy.

Speaking at the press conference, Dr. M.R. Jayaram, Co-promoter of ERA Foundation, said “ERA Foundation has been promoted with the objective of making apositive difference in the country’s education ecosystem.  The entrance testing platform being launched today would go a long way in benefitting both the institutions as well as the student community throughout the country by serving as an assessment platform of international standards.”

Dr. G. Viswanathan, Co-promoter of ERA Foundation, said “While Uni-GAUGE will fulfil a vital need in the Indian educational system; we have a larger vision for ERA Foundation. ERA will address the various issues that impact the Indian education system and will also provide financial assistance, counseling and guidance to the student community.”

Mr. S.V. Ranganath, Chairperson of the Board of Governors, ERA Foundation and former Chief Secretary of Karnatakasaid, “The Board of Governors at ERA Foundation is an autonomous body focusing on academic content, standards, rigor, quality and confidentiality of processes.  The Foundation will focus on three distinct mutually fulfilling platforms viz. assessment, accreditation and skill-building.”

Dr. K.R.S. Murthy, Member of the Board of Governors, ERA Foundation and Former Director of IIM, Benguluru, said “The Uni-GAUGE assessment platform will prove a boon to both the institutions as well as the student community who have long felt the need for an assessment platform of international standards that will be accessible to a large student body and acceptable to most universities.”

About ERA Foundation

ERA Foundation is a ‘not for profit’ company with the larger objective of enabling holistic improvement of the education sector through consultation and cooperation with key stakeholders including policy makers, education institutions, corporate sector and the student community.

Jaypee Hospital celebrate International Day of Medical Physics

Noida, November 8, 2014: Jaypee Hospital, the flagship 1200-bedded tertiary care multi-specialty facility, in alliance with Association of Medical Physicists of India- Northern chapter (AMPI-NC) celebrated International Day of Medical Physics (IDMP) on 8th of November in order to commemorate birth anniversary of Madam Curie. A symposium on "Radiation and medical physicist: Optimizing, adapting and personalizing cancer Therapy” has been organized at Jaypee Hospital, Noida. International Organization for Medical Physics (IOMP) has announced 7th of November, birth anniversary of Marie Sklodowska Curie as International Day of Medical Physics (IDMP).

The purpose of the event was to promote the visibility of Medical Physicists and their role in medicine and also to raise awareness to others on Medical Physics profession. Elaborating on the conference theme, Dr. Sandeep Kumar jain, Senior Consultant (Radiation Oncology) Jaypee Hospital, said, “The medical physicists help translate the science of radiation physics into the clinical diagnosis and treatment. Although Medical physics is a mature profession, it is still an expanding profession and its advances into medical practice are quite phenomenal.’’

Mr. Vasu Ganesan , Organizing Secretary,  IDMP while supporting the central theme of the conference announced, " It is our privilege that Jaypee has been awarded this symposium by IOMP and AMPI. We in Jaypee are proud to celebrate this function to create awareness within the community on the role and responsibilities of a Medical Physicist. To honour the celebration Prof Alejandro Mazal from Curie Institute, Paris will be delivering a guest lecture on “Medical Physicist: Today and in the Future”

A one day scientific event is organized to celebrate this occasion with scientific presentations and panel discussions. The event will start with a lecture on Madam Curie followed by various eminent speakers from all over the country. These speakers are: Prof. Alejandro Mazal, (Curie Institute, Paris), Prof. Arun Chougule (SMS, Medical College and Hospital,Jaipur), Prof. P.S.Negi (Delhi State Cancer Institute), Prof. P.K.Julka (AIIMS, New Delhi), Dr. A.K.Rath (Hemlata Hospitals, Bhuvneshwar),  Dr. S.D.Sharma (BARC), Dr.A.K.Anand (Max Hospital, Saket, New Delhi), to name a few.

At Jaypee Hospital, its most comprehensive Cancer Institute–backed by surgical, medical and radiation oncologist, has state-of-the-art True Beam STx LINAC to bring the most innovative and comprehensive array of radiation therapy services.
The Cancer Institute’s dedicated radiation oncologists can deliver a wide range of sophisticated radiation treatments including  3DCRT (3-Dimensional Conformal Radio Therapy)  IMRT (Intensity Modulated Radio Therapy) IGRT (Image Guided Radio Therapy) SRT (Stereotactic Radio Therapy) and SRS (Stereotactic Radio Surgery)  SBRT (Stereotactic Body radiotherapy) Real-time Position Management™ (RPM) system for respiratory gating, Electron therapy and HDR Brachtherapy.
This high-tech Cancer Institute offers an advanced day care facility for chemotherapy including Cytotoxic Admixture Rooms and laminar flow bio-safety cabinets. The Institute has most technologically advanced diagnostic tools including PET CT, Digital Mammography, MRI, Endoscopy, Ultrasound, Digital X-Ray, and Fluoroscopy. This Center is equipped 60 beds for ICCU, 6 modular OTs.

Saturday, 15 November 2014

Saregama Launches SUPERBIA “Satrangi”

 Mumbai, 7th Nov’2014: Saregama, India’s flagship music and entertainment Company, launches  “Satrangi" debut album of Superbia.

Superbia in Latin stands for pride and its outcome is India's first ever super band which is set to take the Indian music scene by storm. Superbia is an amalgamation and convergence of varied musical influences and soundscapes that each member brings to the table. This is the first such venture in an illustrious career for one of India's favourite voices, Shaan. Guitar virtuoso and music director Gourov Dasgupta needs little introduction with acclaimed music producer Roshin Balu forming the last pillar in the 3 piece outfit.

Superbia is unique in every aspect due to their 360 degree approach towards music. As a group they are into music direction with some major releases in the pipeline, composing for ads alongside being a live act. Their brand of music is a diverse blend of rock, electro , alternative along with elements of edm.

“Satrangi” is Superbia’s debut album featuring former Miss India Asia Pacific and singer songwriter GwenSatrangi is a beautiful gothic romance between Superbia's lush compositions  and some of the timeless melodies of yesteryears ..infused with elecro rock soundscapes and haunting vocals this album is the first of its kind... each of the  seven colors that adorn this album is a fairy tale in its own right which takes you  through an endless journey of human emotion,  This album  will definitely make you notice the  breath from a breeze that makes the fallen leaves rustle on a winter night....

Some of the songs featured in this album are:

1.     Satrangi
2.     Tanha
3.     O Mere Dil Ki Chain
4.     Bekaraar Karke Hume
5.     Jeena Isika Naam Hai
6.     Jee Le Zara-Zindagi Ek Safar
7.     Babuji Dheere Chalna

Mr. G. B. Aayeer, Director,  Saregama India Ltd.  states “The songs featured in this album are evergreen hits right from the time of its release, with the new musical arrangement  given by SUPERBIA Band, this album is sure to strike the right chord with today’s youth, making it a   rage once again”

Priced at Rs.175/- this album  is available nationally at all leading stores and can also be directly purchased form Saregama website:

About Saregama India Ltd:
Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company.
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.

Number of People with Dementia in Asia Pacific Region will triple by 2050: Dementia in the Asia Pacific Region Report 2014

ADI’s report ‘Dementia in the Asia Pacific Region Report 2014’shows India will have over 12 million dementia patients by 2050 against the 4 million now

Dr. A. B Dey ARSDI Mr. Marc Wortman, Executive Director, Alzheimer’s DiseaseInternational, Ms. Meera Pattabiraman, Chairperson, ARDSI, Dr. K. Jacob Roy, Chairman, Alzheimer’s Disease International, Mr. Glenn Rees, Chairman Elect, Alzheimer’s Disease International
New Delhi, November 8, 2014: The new report by Alzheimer’s Disease International (ADI) has revealed that by 2050, the number of people in the Asia Pacific Region suffering from dementia will rise to 71 million from 23 million in 2015, with India coming second only to China with over 12 million persons with dementia, witnessing an unprecedented three-fold rise.
The inaugural function of the 17th Asia Pacific Regional Conference of Alzheimer’s Disease International was held yesterday at the India Habitat Centre. 
Honourable Justice K.G.Balakrishnan, Chairman, National Human Rights Commission in the presence of Ms Frederika Meijer, UNFPA Representative for India and Country Director of UNFPA Bhutan, and Dr. K Jacob Roy, ADI Chairman, released ‘Dementia in the Asia Pacific Region Report 2014’The report recommends that the respective governments recognise the imperative need for increased awareness, education and research in dementia.

17th Asia Pacific Regional Conference of Alzheimer’s Disease International is being held from 7th to 9th November 2014 and being hosted by the Alzheimer’s and Related Disorders Society of India (ARDSI) in collaboration with All India Institute of Medical Sciences under the Chairmanship of Dr. A.B. Dey, Head of Department of Geriatric Medicine.

“The figures show that dementia will present an overwhelming financial and human burden to health and care systems. The countries within the Asia Pacific region must act now to put in place policies and plans to ensure that adequate care and services are provided to people living with dementia, both now and in the future. The major challenges in the Asia Pacific region are limited awareness, assumption that it is natural process of ageing, limited policy on dementia, inadequate training for professional carers. Governments need to play a very pro-active role in tackling the situation related to dementia,” saidDr.K. Jacob Roy, Chairman of Alzheimer’s Disease International.
Dementia is the progressive loss of the powers of the brain. The most common kinds are Alzheimer’s disease and vascular dementia. These diseases damage and kill brain cells, hampering its normal functioning. This causes problems with memory, communication and thinking. Sometimes performing activities such as handling money and dressing become a task for people affected with dementia. 
The report also highlights the tremendous costs associated with dementia in the Asia Pacific region, a figure which currently stands at US$185 million. It is estimated that 70% of this amount occurs in the advanced economies, which only account for 18% of the regional prevalence of the disease.
These figures are likely to increase as the numbers of persons with dementia grow, burdening the health systems of countries in the region, especially those in low and middle income nations. The Asia Pacific region accounts for nearly 60% of the world’s total population, and where a quarter of the population will be aged 60 or over by 2050. 
There is a need to engage community groups and NGOs to spread awareness about dementia, its risk factors, importance of early diagnosis and steps to better manage the disease. Alzheimer’s Disease International is aggressively working at many levels in various countries via its country associations to advocate with respective governments. The governments should develop comprehensive plans and policies in consultation with all the stakeholders to reduce the risk factors and thereby the prevalence of the disease,” said MsMeera Pattabiraman, Chairperson, Alzheimer’s and Related Disorders Society of India.
The report recommends to governments and other stakeholders in the Asia Pacific region, to take action in the following areas:
1. Provide education and awareness about Alzheimer’s disease and other types of dementia highlighting that dementia is not a normal part of ageing but a disease of the brain.
2. Improve the quality of life of people living with dementia by providing education to family members, paid carers and other health care professionals to ensure that the best quality of care is delivered to people living with dementia.
3. Promote the development of health and community care systems to deal with an increasing number of people with the disease. To the best extent possible, ensure that health and community care systems are adequately equipped to provide care and treatment, provide education or professional development to family, paid carers and health care workers and adequately and continuously invest in health and community care systems.
4. Raise awareness of risk reduction strategies which may delay the onset of the disease for some individuals, and reduce future numbers of people with dementia.
5. Develop national dementia action plans detailing key areas for action, including research, awareness and education, improving quality of care, risk reduction, assessment and diagnosis.
6. Promote and support further research into the health and care systems in lower and middle income countries in the development of health policy.
About Alzheimer’s Disease International
ADI is the international federation of 84 Alzheimer associations around the world, in official relations with the World Health Organization. ADI's vision is an improved quality of life for people with dementia and their families throughout the world. ADI believes that the key to winning the fight against dementia lies in a unique combination of global solutions and local knowledge. As such, it works locally, by empowering Alzheimer associations to promote and offer care and support for people with dementia and their carers, while working globally to focus attention on dementia and campaign for policy change from governments.
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What matters in language is how funny our thoughts are: Saurabh Shukla at Samanvay

Gillain Wright, Arundhati Subramaniam, K Satchidanandan, Fakrul Ahmad, Arunava Sinha

New Delhi. November 7. 

Day Two of Samanvay offered a treat of sterling discussions to the audience. The opening session of the day saw the panellists voice their opinions on the schism between serious literature and popular literature in India. Cartoonist and poet Rajendra Dhodapkar said that in the ecosystem of literature, all kinds of literature − good serious literature, not-so-good serious literature, good popular literature, not-so-good popular literature − share a symbiotic relationship. Writer-translator and Premchand Samman Awardee Prabhat Ranjan added that earlier the serious as well as the popular, both the literatures were deeply entrenched in the lives of the people but now there is a fissure between the two and their extent varies. Satyanand Nirupam, who is editorial director at Rajkamal Prakashan group and also the Creative Director of Samanvay, added that his house had the works of all kinds of writers, ranging from Ved Prakash Sharma to Munshi Premchand, on one shelf. He further said that lately, in the Hindi literary world, the publication of one’s work is hailed as the greatest achievement by the author. No thought is given to where the publication is going and who is reading it. Anu Singh Chaudhary, the author of ‘Neela Scarf’, stated that she is a creation of the social media because blogs and social media were the first to give her space to write. She also urged the people to not typecast writers of popular fiction or make them literary untouchables.

The session that took the baton from the first session revolved around the principal theme of the Festival: Translations Transnations. The panel comprised of writer Arundhati Subramaniam, essayist and academic Fakrul Alam from Bangladesh, translator Gillain Wright and eminent Malayali poet and Director, School of Translation Studies and Training, K. Satchidanandan. The challenges in the translations were discussed at length in the session which was moderated by Arunava Sinha.

In progression of the schedule, Mr. Ashok Vajpeyi was conferred the Samanvay Bhasha Samman Award by Rakesh Kacker, Director of IHC. The jury for the award comprised of Uday Narayan Singh, noted linguist and Vice-Chancellor of Vishwa Bharti, academic Alok Rai, famous poet and playwright Sitanshu Yashaschandra, K. Satchidanandan, and Raj Liberhan, former director of IHC. In his thanksgiving speech Vajpeyi recounted words of his teacher who had once told him that live as an administrator (since Vajpeyi belonged to a family of administrators) but die as a poet.

The following session on the languages of Bastar − Halbi, Dorli, Bharti et al – saw a stirring discussion on the endangered languages of Bastar between Dorli translator Kattam Sitaram, writer-editor Rajeev Ranjan Prasad who is known for his book Aamcho Bastar, poet Rudra Narayan Panigrahi and Vikram Kumar Soni whose role in the revival of Halbi has been monumental.

The next session discussed the dichotomy between Tamil writings from Tamil Nadu and Tamil writings from Sri Lanka. Historian-writer Ambai, who moderated the session and Tamil theatre personality A. Mangai read two poems of Sri Lankan poet Theepachelvan. Multifaceted Kutti Revathi, who is a lyricist, poet, activist and doctor, was also a part of the discussion.

The session on Kiska Shahar, Kiski Zuban turned out to be the liveliest session of the day with people from different walks of life opining on the language-space relationship. The session was moderated by author-journalist Jerry Pinto and the panel constituted of celebrated actor Sauabh Shukla, writer Altaf Tyrewala, lyricist Irshad Kamil and writer and social-activist Rakesh Kumar Singh. Altaf said that there is no such thing as pure language and everything that we know and speak is a jumble. Irshad floated the crucial question whether the language should be steered to purity or allowed to evolve as motley. He also added that it is not the responsibility of films to promulgate pure language. Saurabh Shukla reiterated Altaf’s argument and said that the language with amalgamation of words from all languages is more beautiful than the static language. He said that the purpose of language is expression and communication of thoughts and what matters is how funny or how crucial our thoughts are. Altaf shed light on how the words such as ‘secular’ and ‘liberal’ have been morphed and how politicians and

corporates are consciously making the language impure. Rakesh said that the language of the ruling class is always the dominant language.

India Habitat Centre’s Annual Languages’ Festival Samanvay is held in collaboration with National Book Trust, India. Delhi Press and REC Limited are partners to the festival while IIFCL, PTC India Limited, Bank of Maharashtra, ONGC Limited, and DD Bharati are associate partners.

Pratilipi Books and Rajkamal Prakashan Group are content partners. Our outreach partners are Aatish Theatrical Society, Pratham Books, and Oxford University Press. Le Communiqué Consultancy is handling the public relations for the entire Festival.