New Delhi, : Chef Sanjeev Kapoor promoted kitchen appliance brand “Wonderchef” offers some innovative and attractive promotional offers this Diwali. To boost up the thoughts and desires of re-decorating kitchen of customers it added a “Fashion” statement in its offerings where 4-seasons range of cookware is being launched in exclusive partnership with Shoppers Stop and Amazon.com. Moreover it is offering discounts ranging from 20% to 50% on entire range are being offered in the 5 days leading to diwali.
To enhance the festive spirit in customer Wonderchef has taken some aggressive promotional drive with the discount offers. It expects that these offers are going to give almost a month's worth of sale in coming 5 days. Wonderchef is also going aggressive on e-commerce as well as in departmental stores by offering mega deals for customers to the tune of 50% off on select ranges. It expects that Google ads and mailers in partnership with leading sites like Amazon and Snapdeal would utilise 33% of its annual budget for FY 2014-15
Announcing the Diwali offers Mr. Ravi Saxena, CEO, WonderChef expressed optimistic revelation for most exquisite gifting options to customers. He said, “This Diwali, we have introduced fashion into cookware for our customers, Customers look for not only high perceived value, but also long term benefit and real value to recipient.” The company also announced the launch of its own Television show on Food Food Channel. “The tremendous response we have received has prompted us to take television to the next level. We are looking investing over 20 million INR on just television and over 30 million INR on consumer promotions this festive season.” added Mr. Saxena. A key focus channel of the organisation will be e-commerce for this festive season apart from all traditional channels that Wonderchef has been part of.
It has also extended festive offers drive to its franchisees and business partners where the top 3 franchisees in Diwali sales would be invited to Mumbai to have an exclusive dinner with our CEO Mr. Ravi Saxena and chef Sanjeev Kapoor. They sees a confidence building and encouragement through such meet and greet initiatives. Moreover, to be more friendly with their regular and loyal customers, Wonderchef is offering 25% additional discount on Wonderchef website.