Friday, 10 October 2014

Vicks offers Virat Kohli’s secret pain relief formula

October 9, 2014, Mumbai: 

Serving Indian families for many decades, Vicks, India’s #1 selling consumer healthcare Over-the-Counter (OTC) brand*, has made a big entry in the OTC pain management segment with the launch of 7-in-1 Vicks Multi Pain Relief Gel. Vicks, which has brought relief to generations of families from cold & flu through Vicks VapoRub and Vicks Cough Drops; now brings the trusted care of Vicks to relieve pain in your family.

Vicks MultiPain Relief Gel is being endorsed by the youth icon and celebrated cricketer, Virat Kohli.

On his involvement with the Vicks Brand, Virat Kohli said, “Like in millions of Indian households, Vicks has always been the only brand my mother and family trusted whenever I had a cough or cold. My mother used to call it the ‘Achook Ilaaj’ of my cold and cough treatment regime at home. With my grueling profession, I’ve always wished for a similar miracle as I grapple with back pain, neck & shoulder pain due to the demands of all-day cricket. Getting associated with a brand that was part of my childhood, and which now helps me deal effectively with pain, makes me feel like I’ve got Vicks and my mom’s healing touch all over again.”

Vicks MultiPain Relief Gel provides caring and effective relief from 7 different pains: Back Pain, Neck & Shoulder Pain, Joint Pain (Arthralgia), Muscular Cramp Pain, Arthritis, Tendinitis and Sprain. Identifying the seven most common body pains, Vicks has come out with this breakthrough pain relief Gel which can be used anywhere -- at office, home or on the go.

Vicks MultiPain Relief Gel is available in two pack sizes (10g and 30g). The product is carefully formulated with a combination of 3 active ingredients, which effectively relieves 7 types of body pain.

Explaining the unique composition of the product, Dr. Jaspreet Kochhar, spokesperson, P&G, said, “Vicks MultiPain Relief Gel has a combination of components like Diclofenac (1.16%), which relieves pain and controls inflammation, Methyl Salicylate (10%), which acts as a targeted pain reliever and Menthol (5%), which acts as an active ingredient to facilitate the penetration of the gel into the body.”

* Basis Euromonitor OTC sales Data 2007-13

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