Goa Tourism’s effort in promoting monsoon tourism pays off
Panjim, – Monsoons have never been better before for Goa as the State witnessed a record high of tourist arrivals during the months of June, July and August 2014. The State recorded 18% increase in tourists for the 3 months against tourist arrivals during the same period in 2013.
The rise in tourists is attributed to the introduction of safety and security measures, awareness created on hinterland, culture, monsoon and pilgrim tourism through rigorous PR and marketing initiatives. Some such initiatives include domestic and international road shows, exhibitions and; international travel agents FAM trips.
White water rafting which can be experienced in Goa only during the monsoons was a big success along with Goa InstaWalk where bloggers and influencers from all over the country were given an opportunity to showcase their passion for photography whilst experiencing the cultural and natural aspects of Goa. This was conducted in the months of June and August 2014 at Tambdi Surla and Arvalem waterfalls.
Festivals such as Sao Joao which is celebrated at the onset of the monsoon season by Catholics; and Bonderam, the flag festival which creates a carnival ambience and celebrated on the fourth of August every year at Divar Island further drew in tourists due to promotional efforts of Goa Tourism.
The state has witnessed the highest percentage of tourist arrivals in the State during the monsoons which was earlier considered an off-season. This confirms Goa tourism’s marketing and promotional efforts are paying off well to draw in tourists to the State during the season.
Mr. Ameya Abhyankar IAS, Director, Department of Tourism said, “Rebranding and re-positioning of brand Goa as a land of all seasons and capitalizing on the fact that Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space further notched up the numbers of tourists in the State during the monsoons”