Saturday, 18 October 2014

BIGG BOSS KANNADA SEASON 2 SUSTAINS MOMENTUM IN FINALE

Bigg Boss Kannada Season 2 hosted by Sudeep, concluded with higher ratings on Suvarna TV compared to Season 1


Mumbai, 17th October, 2014:

The verdict is out! Bigg Boss Kannada Season 2 Finale episode grabbed eye balls with the colossal ratings of 8.45 TVR compared to last season’s finale which was narrowly 3.83 TVR, hereby ruling the charts. Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel. The show gained momentum and created a stir in the audiences with the current season and has clearly emerged as a winner while taking over other reality shows on regional television.

Bigg Boss’s unpredictable format won over the viewers’ attention and loyalty and made it one of the most popular regional shows in South India. Kannada General Entertainment Channel, Suvarna TV brought in different and exciting content for its audiences with an electrifying Bigg Boss Kannada Season 2 in its second innings. Achieving popularity in the non-fiction reality category, the channel gained the No 2 position and the successful format contributed 40% of the channel’s GVM.  The show launched with 6.73 TVR vs. 4.67 TVR in the previous season. Not only has the reality show garnered the best numbers this season but has also stacked up audiences for the channel, viewership soared from 543 TVT’s in Season 1 to 1,207 in Season 2 for the finale.

Mr. Abhishek Rege, COO – Television, Endemol India said, “With each season, the show gains momentum on both national and regional television. The constant popularity of the second season of Bigg Boss Kannada has visibly increased. The unpredictable format and the real emotion brought across through the show works with the audiences and the overwhelming peaking TVR’s of Season 2 are proof. With these encouraging numbers, we hope to launch more regional formats and reach out to maximum audiences down South with Tamil and Telegu versions soon and will also announce the second innings of Bigg Boss Bangla.”

About Endemol India
Endemol India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliance between Endemol BV- the world’s largest independent television production company and CA Media – the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal, The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu.

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