- The campaign initiated on World Heart Day, aimed at spreading awareness about heart healthy lifestyles
- The painting competition concludes on October 12 with an exhibition of the best works and ‘Heart Talk’ by a Cardiologist
Gurgaon,
Oct 12, 2014: Columbia Asia Hospitals, Gurgaon today
concluded its creative campaign to generate awareness about heart healthy
lifestyles, with a colorful exhibition of paintings submitted by people from
across the city on the theme of cardiovascular health.
“Art
for Heart”, was a unique campaign initiated by the Hospital ahead
of World Heart Day to encourage people with a penchant for the brush to draw a
piece of art that stimulates thinking and awareness about heart health.
With the hospital receiving scores of entries of
drawings, paintings, and sketches on the ‘art theme’ 'Keeping your Heart Healthy', its premises will play host to as
many as 80 of the best selected art works among them.
The exhibition held today displayed 200 paintings
submitted by the people, from which a panel of five judges selected the best
art-works. On the exhibition day, the hospital also held an in-house programme
that included a ‘Heart Talk’ a by senior cardiologist, an Active Lifestyle
Workshop, a Healthy Cooking Workshop, as well as a workshop on Basic Life
Saving Skills.
Basic Life Saving Skills include techniques of emergency
response to revive victims of heart attack, strokes or accidents with measures
like Cardio Pulmonary Resuscitation (CPR).
Cardiovascular disease has emerged as one of the leading
causes of deaths in India in recent years. As Indians adopt unhealthy western
lifestyles, with increasing intake of saturated fat, dependence on tobacco and
alcohol, and absence of physical activity, the number of cardiac patients is
set to grow dramatically.
According to a study supported by ASSOCHAM in 2010, India
was projected to lose USD 236.6 billion because of heart disease, stroke, and
diabetes, in the decade between 2005 and 2015. Columbia Asia Hospitals, Gurgaon
launched this uniquely creative campaign to exhort people to pay attention to
their heart this World Heart Day, which was on September 29.
“We often tend to overlook monotonous messages of drab
awareness campaigns that tell us that cardiovascular disease is taking epidemic
proportions in India. But, art is something that is subtle and attracts
attention without being boisterous. It compels our inner faculties to think and
internalize a message without sounding like a campaign message. ‘Art for Heart’
was a campaign that aimed to invigorate creative thinking to help us drive home
the point that maintaining heart health at both individual and societal levels
is extremely important today,” says Dr
Anil Bansal, Chief Cardiologist, Columbia Asia Hospital-Gurgaon
The aim of this elaborate campaign was to draw people’s
attention to the growing threat of cardiovascular diseases in India, and their
early onset in young people due to lifestyle falws.
“Cardiovascular diseases are already among the leading
causes of deaths in India after communicable diseases. As our population ages,
we will soon have a ‘nation-sized’ group of people suffering from cardiac
diseases. However, we know the risk factors that lead to heart disease and if
we inform and educate the masses well about the need and mechanisms of leading
a ‘heart-healthy’ life, we can stave off the impending crisis. Even a simple
lifestyle modification involving 30 minutes of exercise daily can reduce the
threat of cardiac disease in an individual,” says Dr Bansal
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