Sunday, 28 September 2014

Ethos and Grand Prix d’Horlogerie de Genève bring the world’s finest watches to India

Ethos and Grand Prix d’Horlogerie de Genève bring the world’s finest watches to India
Ethos and Grand Prix d’Horlogerie de Genève bring the world’s finest watches to India

FRIDAY, 26th SEPTEMBER 2014, NEW DELHIFor the very first time, Ethos, India’s largest luxury watch retailer, brings the extremely prestigious and coveted Grand Prix d’Horlogerie de Genève (GPHG) to India. Ethos Watch Boutiques, with its pan – India presence, is rapidly becoming the country’s preferred retailer for the world’s best known watch brands. In line with its global standards of business conduct and service, Ethos adds another feather to its cap by bringing the finalists of the world’s highest watch-making awards to New Delhi, India.

At the GPHG, New Delhi, discerning watch lovers and collectors will get the rare opportunity to admire 72 phenomenal timepieces from participating luxury brands including Breguet, Blancpain, A. Lange & Söhne, Van Cleef & Arpels, Jaquet Droz, Harry Winston, OMEGA, Bulgari, Chanel, Louis Vuitton, Chopard, Breguet, Mont Blanc, Hublot, Hermes, TAG Heuer. Each will unveil these special creations that showcase their expertise and excellence in haute horlogerie. Other internationally acclaimed luxury watch brands like Urwerk, Frederic Jouvenot, Grönefeld Parallax, Delaneau among others, which have so far not entered Indian retail, will also reach the Indian connoisseurs at this symposium.

Regarded as the most prestigious awards in horology, winning at the Grand Prix d’Horlogerie de Genève (GPHG) is an honour that luxury watch brands the world over vie for every year. With various categories to compete under and an extremely distinguished jury to convince, every notable watch-maker presents only their finest, most unique and technically superior creations at the GPHG each year. Prior to the prize-giving ceremony held in November of each year in Genève, the participating watches travel to two countries to showcase these exemplary creations. This year Ethos is proud to be bringing the conference to India where enthusiasts can discover and admire the finest timepieces of the year. The event was envisioned by Mr. Yashovardhan Saboo, Chairman – Ethos, in collaboration with luminaries as Mr. Carlo Lamprecht, President - GPHG foundation, His Excellency Dr. Linus Von Castlemur, Ambassador of Switzerland and Mr. Aurel Bacs, President of the Jury - GPHG.

Mr. Yashovardhan Saboo, Chairman Ethos, commented, “GPHG represents the pinnacle in fine watch making. Bringing the first GPHG symposium of finalist watches was a dream for us at ethos. Ethos was borne out of passion for watchmaking and ethical business. Each of the GPHG watches reflects the same passion of its creation, craftsman and designers. These watches are not symbols of luxury they are symbols of excellence and creativity of the art of horology, just like fine paintings, sculptures or architecture. India and Indians have always appreciated fine art and for this reason alone, these watches will find an enthusiastic response in India.”
“The Indian market is evolving and developing fast. As our growth accelerates we can expect a large boost in the market for fine watches too.” he added.

About Ethos
Founded in 2003 with its two retail brands Ethos Swiss Watch Studios and Ethos Summit - Luxury Watch Boutiques, Ethos is currently 45 stores strong in India. Spread across 13 cities including Mumbai, Bangalore, Chennai, Hyderabad, New Delhi, Gurgaon, Chandigarh, Amritsar, Ahmedabad, Nagpur, Bhopal, Surat and Ludhiana, Ethos brings an international standard experience in watch buying to its customers. To enhance this global experience, Ethos is particular about after sales service through its world class service centers that are authorized by the top luxury watch brands.
The brand’s website has become Asia’s largest online luxury watch platform. With over 6,000 watches from 50 premium brands, the website attracts upwards of 600,000 visitors per month. is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly specialized team of luxury watch consultants and The Watch Guide - an in house digital magazine that curates relevant and exclusive content for watch enthusiasts. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers. 
With the vision to be the largest and finest retailer of premium and luxury watches, Ethos provides exemplary ethical and customer service standards. The brand continues to strengthen its presence in travel retail through luxury stores across international and domestic airports in Delhi, Bangalore, Mumbai and Ahmedabad.

About GPHG
The Grand Prix d’Horlogerie de Genève (GPHG) is a public interest organization, established in 2011 by The Republic and Canton of Geneva, The City of Geneva and Geneva Laboratory of Horology and Microengineering (Timelab) among others. GPHG aims to contribute to promoting Swiss watch-making and its values around the world and its Board is chaired by Mr. Carlo Lamprecht, former President of the Geneva State Council.

The Foundation annually organises the Grand Prix d’Horlogerie de Genève (GPHG), which is intended to salute the excellence of worldwide horological production and reward the finest creations and luminaries of the watchmaking sector. The grand award ceremony is held in November at Grand Théâtre de Genève and draws the crème de la crème of the watchmaking profession, who vie with each other for the coveted honours. The winning watches then participate in a travelling exhibition that enables an international audience to admire the finest timepieces of the year.


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