Monday, 4 August 2014

Sasha Agha inaugurates Zinnia Apparels

Deepa Tracy's AFFORDABLE LUXURY HIGH FASHION APPAREL LABEL “ZINNIA” INAUGURATED BY THE SASHA AGHA


Zinnia launched its brand of high fashion ethnic wear for women at J W Marriott, Mumbai on 1st and 2nd August 2014, which will be followed by another exhibition at Cache Art Gallery in Bandra, on 10th and 11th August 2014.
The exquisite show of high fashion traditional Indian wear was inaugurated by the very gorgeous Sasha Agha. In keeping with the theme of the inauguration Sasha Agha dazzled as she donned a yellow resham silk anarkali. This festive season when it rained exhibition “Zinnia” had a range of fine traditional outfits to offer to the shoppers.
Mumbai’s glamor brigade showed up in number at the exhibition comprising of designer Amy Billimoria, Kavita verma, Dr.Ruby Tandon ,Dr.makani ,Vinit Kakar, Pragati Mehra ,Aditya Rajput singh.
Drawing inspiration from a plant cultivated for its bright showy flowers in vibrant colors, Zinnia presented its collection of stylish and exquisite salwaar suits, sarees, tunics and Dupattas created from natural fibres – cotton, silk, linen and blends.
Mantra exports headed by Deepa Tracy brings "Zinnia"to the Indian woman smart ways to wear traditional Indian treasures without too much fuss. The Anarkali, an eternal favorite is presented in an affordable price range, in understated elegance, achieving the fits with circular cut patterns which complement the Indian body perfectly. Handloom Sarees and Dupattas have been given the Zinnia touch with embellishments, block prints, cutwork and appliques to make each piece a unique visual delight, a sparkling line of vintage-inspired designs that retain a touch of contemporary India.
Keeping in mind the essence of the festive season, glorifying Indian heritage and offering a fun yet trendy take Zinnia offers affordable luxury in its range of ethnic styles.
Zinnia being the brainchild of Deepa promises to be one of city’s sought after exhibitions, Deepa Tracy director of Mantra exports mentions, “We wanted to come up with something that would suit everyone’s budget & that’s how Zinnia came into existence. Our range would float as affordable luxury. We have really strived to put everything together under one roof.”

Zinnia’s brand charter involves presenting exhibition cum sales for this festive season in Surat and Baroda in October and other cities thereafter.

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