Thursday, 31 July 2014

Saregama India marks Md Rafi's Death Anniversary with an Immersive Infographic


Saregama India Ltd. is marking the 34th Death Anniversary of the legendary Mohammed Rafi with an immersive infographic on 31st July. Rafi Saab, as he was fondly known, was arguably the greatest male playback singer the Hindi film industry has seen.

The infographic will delve into the major milestones in his life in the form of a timeline. A breakdown of his collaborations with various music directors and lyricists is shown, in the form of raw numbers and statistics. 34 interesting bits of trivia about him have been expertly put together. In addition, the languages he sung in and the Awards he won, both the Filmfare and the National Awards, are also mentioned. Some of the greats who influenced him, as well as those he influenced, is depicted in the form of images. Besides, some other quirky aspects of the man, such as his hobbies, are covered as well.

Born in a village near Amritsar, Rafi Saab was noted as a gifted singer from a very early age. After singing at a concert meant for KL Saigal, he got his break in Bollywood, singing for Naushad in a 1944 film. He ruled the roost for a large part of the 1950s and the 1960s, when he won half a dozen Filmfare Awards, as well as a National Award. After a quiet period in the early 1970s, he came back with another National Award winning performance in 1977. A consummate singer till his last breath, he recorded a song for the 1981 film Aas Paas a few hours before his passing. He breathed his last on 31st July, 1980, leaving behind an enduring body of work.

Covering the legends of Indian music has now become a tradition for the company, having previously made similar infographics for music director RD Burman and singer M Balamuralikrishna. This is because it is the perfect way to convey information and engage with fans and aficionados in the digital medium. The aim is to bring the life of our stalwarts in a form that is easy to understand and enjoy.

Besides the infographic, Saregama is also releasing a series of 11 interactive jukeboxes on YouTube. A dedication to the versatility of the man, each jukebox will consist of 34 songs and will cover a different mood, such as melancholy and romance.



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