Leading music giant, Sony Music signs on multi-dimensional pop sensation Badshah to their artist repertoire where in the label will manage the artist and his musical work. He rose to popularity with all his songs becoming foot tapping numbers nationally that cut across geographies. Badshah's excellent music sensibility and chartbusters have garnered him extreme popularity amongst the youth.
Giving Badshah his first Bollywood break, Sony Music will be releasing his party anthem song Saturday Saturday in Dharma Productions forthcoming film Humpty Sharma Ki Dulhania. The song that had the entire nation groove to its beats will now be featured on Bollywoods two most promising stars Alia Bhatt and Varun Dhawan.
Says Badshah on his association with, " I am extremely happy as I haveworked with Sony Music and the team in the past and its been a great experience, I am confident together we will be able to create a great musical journey." Further adding on, "Saturday Saturday is a lucky song for me, when it released it became an instant hit! And when Sony Music presented the same to Dharma, I was extremely honored that Dharma Productions people loved the song.Working with the Dharma team on the song was an exhilarating experience. Varun and Alia look stunning and the entire look and feel of the song is amazing, I am sure everyone around the globe is going to groove to the song!"
Sanujeet Bhujabal, Marketing Director, Sony Music India added, "SonyMusic has always believed in nurturing talent and has given the musicindustry some popular names like KK, Kailash Kher, Abhijit Sawant, Hans Raj Hans, Master Saleem among others. Badshah's style of music has always appealed to a wide spectrum of audiences and we are extremely excited to be working and presenting his music to fans globally. We have a robust and aggressive 360 degree marketing plan and we hope together we will create big magic. "
Being a trendsetter on Youtube India by generating more than 1 million views in less than a week with Diljit Dosanjh's single, the multi award winning, Proper Patola,'Badshah' is the new artiste who will be getting the entire nation to groove to its tunes.
Badshah brings a blend of Punjabi tracks such as Take Your Sandals Off, Terminator, Gym, Khu Te Bar and Fateh that have created a huge fan-base . From penning down songs to collaborating with renowned artists, Badshah has dominated the Punjab music scenario and is ready to rock the entire nation.