India’s Largest Outdoor Adventure Gear Brand Wildcraft now opens at Growel’s 101 Mall

Mumbai, 23^rdJuly, 2014:  One of India’s largest outdoor and adventure gear brand, Wildcraft has now opened an exclusive store at Growel’s 101 Mall.

Wildcraft offers a diversified product repertoire, including sports apparels, equipments, footwear and other adventure accessories for those who love to explore and embrace the outdoors. The brand has presence in over 70 exclusive stores spread across 30 cities. Wildcraft products are also available at 250 plus shops-in-shops and at more than 1000 multi-branded stores across over 100 cities.

Adventure sports junkies and active travellers can pick from a wide variety of latest equipments, huskies, jackets, rain-cheaters, convertibles, rucksacks, sleeping bags, tents and hiking accessories. Also available are trendy backpacks, slings, tee-shirts, variety of duffels, wheelers, pouches, umbrellas, saddle bags, hydration packs and sippers,Swiss-knives etc.

Speaking on the occasion, Mr. Rajiv Bhatia, Chief Operating Officer (COO) – Retail & Real Estate, Grauer & Weil (India) Limited, said,“Wildcraft will add to the interesting shoppertainment experience we offer at Growel’s 101 Mall. Being located at Kandivali East, the mall overlooks the sprawling green terrain and enjoys its proximity to exotic Yeoor hills at Sanjay Gandhi National Park. With an increasing number of hiking and adventure enthusiasts making a beeline to woods, Wildcraft would be an ideal destination for patrons to shop for the essentials.”

About Growel’s 101

Grauer & Weil (India) Ltd., a BSE & NSE listed company and a leader in multi-dimensional businesses with annual revenue of 2,300 cr, deals in the manufacture and marketing of metal finishing chemicals, and equipment and plating plants in India. In addition, the company provides a range of paints used in various applications and industries; and lubricants for applications in the steel, engineering, automobiles, machine tools, fasteners, and other industries. Besides, it provides IT services and solutions, including SAP implementation, upgrades, maintenance, and customization; IT and non-IT staffing services. The group has recently ventured into the development of a shopping mall cum entertainment complex at Kandivli, Mumbai. The five decade-old Growel group has diverse interests in chemicals, engineering, paints, information technology, financial services, sports & hobbies, environment management and retail.