Wednesday, 21 May 2014

Flying Kiwi Cocktail and Bang Band at Shots & Tails, Delhi


Flying Kiwi Cocktail, Aam Panna Shot, Bang Band, Garam Dharam and Kissy Kissy.

Wondering what these are? Well, that’s few of the 75 new alarming flavors triggered by Shots &Tails to savor your senses.

  Mr. Kunal Mohan, retrieving the culture of He Said She Said in the heart of the city at Hauz Khas VillageThe Café Bar prides over the name Shots &Tails, offering diversified Shots, and Tails that hold all the mocktails and cocktails, which reach a table post a wide variety of experimentation with flavors, liquors and juices. The flares from the shots may not burn your tongue…but it will definitely burn your lust for savoring sinful shots. And the Fruit Tails are let lived in their fruit shells for a natural and lasting flavor.
              Shots & Tails, commonly referred as “Shot Bar”, is a contrivance of

                With few of the best Chefs in the town working their hands out in the kitchen to serve you the best in the cuisine, get ready to surf through an unlimited wave of appetizers and main course including Thai Rice Dumplings, Thai Curry, Shawarmas, Prawn Cocktail Salad, Falafel and few more topping the multi-cuisine chart and to make love to your taste buds.

The Three Section Café Bar is flamboyant with vibe of bold and groovy quaint lights lighting up the interior. TheUpper Floor walls are made more with textured leathers with side dark wood frets, repercussions of a contemporary-modern stare whereas the walls are tainted with quotes from the artists that ruled the charts and made their mark in the music fraternity. The cocktail bar is a funky and decorative area where specialty Shots (our USP) and cocktails are served. So, take a look at our drinks menu and Try your best SHOT and TAIL.
The Open-Sitting section with a complimenting mist fan is a haven for mature individuals seeking intelligent and relaxed nightlife with neither the hassles of large clubs nor the elitism of upscale lounges with too many VIP rooms.
The Lower Floor, popular as “Shots & Tails Lounge”, is a sheek lounge that brings alive the spirit in the much killing Formal N Casual Meetings and Parties. The interiors are young and vibrant with a retro yet classy outlay. The bar space compliments the celebrations with shots having a base with compatible spirits including vodka, rum, whiskey, tequila and other liqueurs to choose from.

Shots & Tails brings to you the best of the Global Deejays including DJ MAC DJ DECIBLE INFLUX and DJ from around the world as guest performance one in while, to pamper you with eargasmic tunes and trump you with the beats ruling the charts worldwide including a lush of music ranging across the genres of Trance, Electro, Techno, House, Club and EDM (Electronic Dance Music). Live performances of artists, versatile in their own realm are showcased over the jazzed up weekends. And special live screening of the most looked upon matches and tournaments are promulgated to promote the sporty side of the millions.
With Shots & Tails, Mondays are All School Musical Night; Tuesdays are dedicated to the Bartender; Wednesdays are smooth Shaam-E-Sufiana; Thursdays are decked up Ladies Night; Fridays, the Flashy are found sloshed; Saturdays, are full of Bollywood and Commercial moves and Sundays are wild Sundowners.

Shots & Tails has set a new level in New Delhi nightlife with the best DJs on the planet, impeccable service, stunning decor and lighting, and a sound system which will blow the most fastidious socks off.

Sheth Creators Launch BEAUPRIDE on Hill Road, Bandra


Beaupride is a deluxe domestic landmark destination at Bandra, Mumbai

Mumbai, May 19, 2014

Sheth Creators, leading real estate company catering to the luxury and ultra luxury segment, partners with ABIL and Pride Hill Developers  to launch Beaupride, a new age iconic residential development based in Bandra. The colossal project is premium residential project consisting of 22 storeys.
The project houses enough housing choices of fully air-conditioned 2BHK, 3BHK and duplex residences. Beaupride is a tapestry of experiences pulsating with vibrant life and activity. The landscaping interspersed with a plethora of amenities includes ,mediation yoga room, montane bar, evening lounge, open air library and dining, kid’s play area, sky pantry, sky lit barbeque space. This green project comprises of one tower and also has an indoor entertainment centre and fitness center. The key highlights of the project are a superfluity of amenities designed to exuberate and help amass the feel of complete and refined living.

Beaupride located at Bandra, the “Queen of the Suburbs” is totally associated with essential junctions via roads and metro outlines. The paradigm of zestful living at Beaupride is the balcony and viewing deck which entails270 degree marvellous view of the Dream City, Arabian sea and Bandra Worli Sea Link. The uber luxurious project , proffers opulent and sustainable living and ease free connectivity to the Airport in 30 minutes, Sea –link in 5 minutes, BKC in 15 minutes, Western Express Highway in 10 minutes.

 Beaupride is close to the top notch corporate houses, fine dining restaurants and offers an excellent connectivity to South Mumbai, Central Mumbai and Western suburbs. The easy access to the Bandra-Worli sea link and several arterial roads such as S.V Road, Linking Road, Carter Road and Turner Road makes the destination, the fastest emerging residential hub in Mumbai with connoisseur living.

The locality offers booming social infrastructure with several schools, colleges, designer jewellery showrooms, high-end boutiques and convention centers. Satisfying these aspirations of buyers, Sheth Creators is coming up with luxurious and creatively crafted residential project Beaupride. Everything at Beaupride is designed in opulence and grandeur. All, nestled within the buzzing hub of Bandra, tinged delightfully with serenic view, the project caters to the innate needs of the buyers.

According to Hiral Sheth, Director Marketing, Sheth Creators “Our endeavor is to enhance and bestow better living to our consumers by offering world class services. Bandra is the fastest developing suburbs, preferred destination and known for housing top notch corporates, 5 star hotels, and educational institutions. Beaupride apart from lifestyle provides a panoramic view and is designed by one of the finest design consultant P&T consultants, Pte Ltd, Singapore, and the construction is in full swing”.

SHETH CREATORS PVT. LTD is an ISO 9001: 2008 and ISO 14001: 2004 Certified, leading real estate company in India, catering to the luxury and ultra-luxury segment. The company bears the proud legacy of Sheth Developers Pvt Ltd (SDPL), which has marked its presence with new-age landmarks, iconic projects and amazing achievements in a record short span of 26 years. The company has developed a record 20 million square feet residential, commercial, retail and township projects in India and abroad and built over 18,000 homes. It has a track record in the real estate industry of developing innovative projects through its emphasis on contemporary architecture, strong project execution, quality construction and professionally managed team. The company takes pride in building new-age creations, built on the solid foundation is coveted winner of 32 international Awards. Sheth Creators has an unique distinction to obtain the ‘American Concrete Institute’ (ACI) and ‘LEED ’certifications.

Founded by the visionary Avinash Bhosale in 1979, ABIL Group is today a real estate, hospitality & infrastructure development powerhouse; and is the name behind some of Pune’s landmark residential and commercial properties. The Group also has a diverse presence in Irrigation, Mining, Power Generation & Trading, IT, and has recently ventured into the ITES & BPO sector. It has successfully completed over 50 projects, and is developing approximately 20 million square feet of property.

At Pride Hill Developers, we understand the integral role of intelligent development and building in living the City its beauty, character and unique appeal. As a prominent developer, we do tend to get some truly strategic projects in important or visible locations, one of which being our “Beaupride Project” located at Hill Road, Bandra (West).

Celebrate an evening with “Beautiful Moms” at Olive Bar & Kitchen, Delhi

A glittering evening celebrating motherhood over cocktails and premium wines from Grover Zampa

19th May, 2014, Delhi:

Grover Zampa Vineyards in association with Sawadhee & Olive Bar & Kitchen hosted an entertaining evening with some of the elite guests. The event which took place at Olive Bar & Kitchen, Mahrauli in Delhi, became an instant hit with guests, with an array of fun activities.All the wine enthusiasts exchanged great conversations over wine. The event was graced by some eminent personalities like Padma Vibhushan Dr. Sonal Manshingh as chief guest along with Mr. Sumedh Singh Mandla CEO, Grover Zampa Vineyards India to name a few along with some of the most renowned celebrities in Delhi along with Shahnaz Hussain, Bina Ramani, Uma Vasudev, Aruna Vasudev, Anjanna Kuthiyala, Ramola Bachchan, Nilofer Currimbhoy, Sunayana Malhotra, Aditi Luthra to name a few, who were seen enjoying their affair with sumptuous food and ecstatic wine!

Talking on this occasion, Mr. Sumedh Singh Mandla expressed, “We at Grover Zampa Vineyard are extremely thrilled to celebrate this special occasion with mothers as our guests at this gathering and experience the great range of wines we offer. In today’s times, this beverage has gained immense acceptance by the Indian palate. This event therefore focuses on letting these beautiful moms enjoy various variants of wine. We wish to regularly conduct such interactive events and take their wine drinking experience to newer heights.” 

With the two distinguished brands coming together, Grover Zampa vineyards offer a selection of the finest wines in the country which has opened its offerings in Delhi. And the consumer can get a taste of a varied range of high quality wines like Grover Zampa Brut Rose, La Reserve, Sauvignon Blanc, Chenin Blanc to name a few.

It was a complete experience for wine lovers from the city and its catchment areas who enjoyed a relaxing day at the chic Olive Bar & Kitchen along with some marvellous wine and splendid food.

Grover Zampa Vineyards  is a remarkable combination formed as a result of a merger between Grover Vineyards Ltd (GVL) and Vallee De Vin Pvt Ltd (VDV). Grover Zampa Vineyards (GZV) boasts the most impressive pedigree in the Indian wine industry today. It owns brands that are widely recognized brands in the Indian wine market and is backed by respected veterans of branding, marketing and distribution in the alcobev industry. Currently the #2 wine company in the country, Grover Zampa Vineyards is poised to emerge as a strong contender to the market leader.

Sony to release Satinder Sartaaj's - Rangrez


Sony Music Punjab brings the soulful compositions of one of the most talented international artist Satinder Sartaaj, with his brand new album 'Rangrez’- poetry of colours for the Punjabi music lovers. 

A true inspiration and an icon to million fans worldwide, Sony Music is honoured to be associated for the first time with this multi-faceted songwriter, singer and composer.

The music of Rangrez was unveiled by the Sufi Prince during his Royal UK Vaisakhi Tour across a number of cities in U.K. early this year.  Satinder Sartaaj is only the second artist from Punjab to have performed at the prestigious Royal Albert Hall in U.K.

The self-composed and written album is a compilation of 10 songs which revolve around forgotten love and is a Sufi dedication to Mirza Sahiba. After the launch of Rangrez, the videos will be showcased across multiple TV channels and Youtube.

Sony Music entered Punjab about 3 years ago and in that short span has carved out a niche amongst the Talent and the Fan base. This year Sony Music bagged almost 60% of the awards in the most prestigious Awards of Punjab- the PTC Awards.

Karaoke Tuesdays at Goa Portuguesa

Mahim’s 1st and only restaurant 
hosts Karaoke Tuesdays at CULTURE CURRY of GOA PORTUGUESA 

Goa Portuguesa- Mahim presents Karaoke Tuesdays with fabulous deals at the BAR & FOOD custom designed for you. 

It will be hosted by SAVIO D'SA, India's Karaoke King who has brought Karaoke World Championship to INDIA. 

He will be there personally hosting the Night. Entry free.

Singer will get 1 pint Beer/Mocktail free
2 Fosters Pint- 300 Rs
4 Fosters Pint- 550 Rs
6 Fosters Pint- 850 Rs
2 Fosters pint + 1 starter- 499 Rs
4 IMFL- 549 Rs
3 Cocktails- 599 Rs
15% off on Food.

When: Every Tuesdays
Where: Goa Portuguesa- Mahim
Time: 7pm onwards
Contact details: Norman 9819494661/24468262

Call for Entries for Manhattan Short Film Festival 2014 in India

Vivanta by Taj presents
Manhattan Short 2014 in India - Call for Entries

Into its fifth year in Mumbai, the global film festival is looking for indie short films that will represent India in the much competed final round

Mumbai, May 2014: For the many uber-talented short film-makers in India, it’s time for the proverbial knock of opportunity. Manhattan Short, the international platform which showcases, celebrates and awards short films from across the world has given a call for entries. The film movement which begins now will culminate in a six-day festival across the world including Mumbai this September-October. Championing the voice of the Short Film genre along with Manhattan Short is Vivanta by Taj, Manhattan Short 2014 in India's chief patron, which was associated with the festival in India last year as well. Vivanta by Taj has a strong bond with short films through a variety of activities.

Anil Sadarangani, Festival Director India, Manhattan Short 2014

Having had modest beginnings in 1998, the Manhattan Short has today become the most sought after platform of its kind. Dedicated to the short film genre and witnessing hundreds of entries from across the world every year, the festival has long established its global exposure.

Unlike its older, more different contemporaries a la Berlin, Cannes and Toronto festivals which have juries, the Manhattan Short is powered by the audience. This means that the audience that comes in to watch the films votes the winners. This year, Manhattan Short 2014 in India is rooting for an Indianfilm to win the global competition. 

Audiences here can go to and vote for the films they feel should represent the country on the finalist list of the global competition. These 10 films are screened across Manhattan Short venues around the world, Mumbai having been on the map since 2010. What’s more, even the eventual winner is decided by audience voting.

This year will witness Vivanta by Taj and Manhattan Short India launch the ‘Vote for India’ initiative. Having planned both digital (a dedicated live broadcasting microsite) and on-ground events, this project will seek to inspire young film-makers in India to bag the big prize. The top three film-makers from India will get a paidopportunity to work with Vivanta on an exciting project.

The festival’s credibility coupled with India’s indie film scene growing with surety have attracted huge numbers of participants and cinema lovers to the competition’s entry rounds and final screenings.

“Manhattan Short in India has made itself into a coveted space. Right from inception, we have encouraged numerous raw talents to showcase their works to an already established global audience. This wide perspective is critical to see where they stand!” offered Mr Anil Sadarangani, Festival Director of Manhattan Short in India.

Mr. Veer Vijay Singh , Chief Operating Officer, Vivanta by Taj – Hotels & Resorts said, “We feel extremely proud to present the Manhattan Short Film Festival in India and drive the “Vote for India” initiative as it blends perfectly with Vivanta by Taj’s ideology of celebrating the idiom of style and spirit. Like all our brand properties around installations, design, music, technology, adventure and curious discoveries, even with this interesting initiative, we aim to provide a base for talented young Indian filmmakers and enable them to carve a niche in the industry. India has tremendous potential and a lot of people have begun developing an interest in making short films. We are excited to kick start this initiative and definitely hope to see an Indian win this year’s Manhattan Short Film Festival.”

Film lovers in Mumbai are in for a treat during the main festival dates of October 1st to October 5, 2014, for the screenings will be preceded by master classes and workshops by eminent film professionals. In the past, Manhattan Short India master classes have featured names such as Karan Malhotra, Shobhaa De, Sarika, Namrata Rao, Shan Mohammed, Gitanjali Rao, Kailash Surendranath and more.

The venue in Mumbai, Sitara Studio, an erstwhile theatre platform which has recently hosted independent artists of all sorts, promises to add an eclectic vibe to the festival. It will join venues across the world to host the festival simultaneously.

Budding film-makers will know this call for entries could well be a take-off point for their careers. 

To send in entries, visit:  
Last day for submission:  July 15, 2014

Winnie – The new skin care Goddess in Bollywood

Meet Bui Le Hang (Winnie) of World Beauty Lounge, is the CEO – Skin Whitening and Slimming Expert (India) and a qualified expert in Skin Care, all skin Problems and weight loss.

- See more pics and Interview of Winnie at:
Winnie - World Beauty LoungeAs the World Beauty Lounge is situated in Andheri West in the midst of the filmy offices and filmy training schools, most of her clients are from the filmy town. Not only Bollywood celebrities, a lot of Television artistes are her regulars. Surabhi Prabhu, Brinda Parekh, Mukesh Rishi, Jasbir Jassi, Sheetal Dabholkar, Poonam Jhaver and many other aspiring artistes.
World Beauty Lounge – new skincare Goddess in B-town
Metropolitans are very conscious about their skin and appearance and so they frequently keep freaking for a lounge. With introduction of World Beauty Lounge in Andheri (w), Mumbai, Miss Bui Le Hant (Winnie) has come up with Japanese herbal skin treatment for Indians. Herbal care of skin is the most delicate method of caring and moisturizing your skin. You will definitely found a number of spa and lounge in your city but they prefer chemical treatment of skin for instant result which brings side effects in long run. World Beauty is a different lounge which is totally based on Herbal treatment of skin whether it is skin whitening or slimming.
Winnie - World Beauty LoungeWorld Beauty Lounge is the new hub in B-town for instant whitening and slimming. It is a franchise from Singapore Lounge where they treat skin and body through herbs and natural methods.
Winnie - World Beauty LoungeWinnie explained ” we use natural whitening substances from precious herbs for extreme body whitening. After a process of body massage, scrub and steam we apply Japanese whitening skin solution and then use rare Colostrum, imported from Australia and Ginseng herb to generate natural whiteness in the skin. It is a complete natural process unlike other lounge who use chemicals for skin whitening. Ginseng is our usp and we import this herb from Korea. It is all because of Ginseng, Korean people are extra ordinary white.”
Says Sheetal Dabholkar (of Iss Pyaar Ko Kya Naam Doon? fame),’I come frequently for skin whitening facials, and the results are amazing. The treatment by World Beauty Lounge is just awesome.
- See more pics and Interview of Winnie at:

Sunday, 18 May 2014

Texprocil Study Finds Robust Figures For Cotton Yarn Export From India, Outlook Bright

  • Cotton Yarn exports meeting their target

  • During the 10 month period of April’13 – Jan’14, India exported 1082 million kgs of Cotton Yarn worth US $ 3.75 billion. Full year figure likely to be at 1350 mn kgs valued at US $ 4.70 billion

A study conducted by The Cotton Textiles Export Promotion Council, (Texprocil) has revealed that India’s Cotton Yarns exports are meeting their targets barring the seasonal fluctuations generally witnessed every April and inspite of high raw cotton prices. Statistics revealed by TEXPROCIL show that India exported 1,082 mn kgs of cotton yarn valued at US$ 3.75 billion in the first 10 months (April – January) of fiscal year 2013-14. It is estimated that cotton yarn export for the full fiscal year 2013-14 would be around 1,350 mn kgs valued at US$ 4.70 billion. The high quality of Indian yarn is ensuring firm orders for Indian Mills from the international markets.

Exports of cotton yarn dropped during last three years in the month of April and it happened in 2014 too. One of the reasons, in addition to the high year end exports which cause a drop in April, is the temporary high cotton prices during this period. Last year as well as this year during the month of March and April Indian cotton prices have gone above the international prices for cotton upto 40s count. Current Indian prices are higher than international prices and good quantity imports of 1 1/8 inch cotton are taking place.

There is an increasing anxiety in the industry due to recent developments in Chinese cotton policy since China is the major importer of cotton and cotton yarn from India. Presently, the price difference between Indian & Chinese Cotton is quite high with the Indian yarn selling at much lower rates. In fact, prices of Indian cotton yarns after payment of duty and taxes in China are still very much lower than the Chinese domestic yarn prices

Says Mr Manikam Ramaswami, Chairman, Texprocil, “Given the better quality produced by Indian mills there will always be good exports of Indian yarns taking place, even if the difference between Chinese cotton prices and international cotton prices narrows down substantially. Indian mills need not fear a drop in Yarn exports happening beyond the seasonal fluctuations. However profitability of exports will depend upon our price parity with International cotton prices.”

Established in 1954 as an autonomous, nonprofit body dedicated to promotion of exports, TEXPROCIL facilitates the exports from India of Raw Cotton, Cotton Yarns and Blended Yarns, Woven and Knitted fabrics, Home Textiles and Technical textiles. The Council provides export promotional services to over 3,500 members including composite mills, spinning units, weaving units, knitting units, process houses and merchant exporters who collectively generate billions of dollars of turnover.

LIVE Viacom18 presents VDOT EMERGE in association with Vh1

 8          LIVE Viacom18 presents VDOT EMERGE in association with Vh1
Experience tomorrow’s craze today with UK Bass Band Engine-Earz and DJ ASA

Get ready for a fusion of booming dubstep with a mix of electronic dance beats as one of the most unique live music festival – VDOT EMERGE takes place on 23rd May.
Conceptualized by LIVE Viacom18, the underground music property will aim to inspire engagement and provide for an ideal gateway between India and brilliant international sounds, giving music aficionados a thrilling experience.
 Delhiites, can look forward to a great night out, as Engine-Earz Experiment and DJ Asa will create a music explosion at the pre-opening night of Blue Frog. Going beyond the traditional live experience, the duo will also be collaborating on a music track to keep alive the magic they will create at VDOT EMERGE in association with Vh1.
So save the date and get ready to croon to the sounds of the underground!

Date: 23rd May, 2014
    Time: 7.00 pm onwards
                                                 Venue: Blue Frog,
The Kila, Seven Style Mile,
Opposite the Qutub Minar,
Mehrauli, New Delhi 110030
Contact No:  011-3080 0300

Engine-Earz are a bass music collective from Reading, UK started by multi-instrumentalist/DJ/producer Prash Mistry. Often described as a 'Massive Attack for the next generation', the band have already won many accolades for the genre of music they perform in.

Vishal Dadlani launches Pratima Kapur’s novel Tapestry by Leadstart Publishing

Leadstart Publishing along with Crossword Bookstores hosted another book launch the May’14. 

The evening saw the launch of Pratima Kapur’s novel Tapestry. Award Winning Music Composer & Singer, Mr. Vishal Dadlani launched the book.

Tapestry is a story about four women in modern India. Women who were fortunate to have lived life on their own terms, and, with the freedom to make choices for themselves. The captivating topic, was what received full packed audience, who wanted to know more about the book. The author beautifully read out the excerpt of the book which was following by audience discussion.

Author Pratima Kapur said," Writing just happened to me, this book is journey of SunainaIt is my  experience, which i wanted to share it with all and hope it touches everyone's lives. I thank my family on supporting me to write and glad that they encouraged me through this journey."

Vishal Dadlani,Music Composer & singer, expressed himself saying," I enjoying reading books.The book is wonderfully written, and this is one such piece that talks about the experience of life in army and one really needs courage to face it. I hope everyone enjoy's reading it."

Mr. Swarup Nanda, CEO of Leadstart Publishing said, “Leadstart Publishing is extremely happy to have associated with the event. I topic gains relevance and am sure a lot will relate to it. We sincerely thank Vishal Dadlani for gracing us at the event.”

Max Life Outperforms in FY 2014

Max Life Outperforms industry in FY 2014
Records New Business Premium Growth of 19% to Rs. 2,262 crore
Announces Total Shareholder Dividend of Rs.265 crore and Policyholder Bonus of Rs. 391 crore
Posts impressive all-round performance:
Gross Written Premium up 10% to Rs. crore 7,279
Market Share amongst private life insurers up 180 bps to 10.3% on Adjusted Individual FYP
Profit After Tax up 3% to Rs. 436 crores
AUM up 21% to Rs. 24,716 crore
New Delhi, May 15, 2014: Max Life Insurance, one of the fastest growing Indian life insurance company, today announced it Annual Results for the Financial Year ended March 31st 2014. The company continued its profitable growth journey during the Financial Year 2013-14 and has outperformed the private industry to record New Business Premium of Rs. 2,262 crore,  growth of  19% over the corresponding period last year. Max Life Insurance further increased its market share to 10.3%, an increase of 180 bps, amongst private life insurers and maintained its rank as the largest non bank owned life insurer. The Gross Written Premium of the Company grew 10% to Rs.7,279 crore. During the period Shareholder Profit After Tax grew 3% to Rs. 436 crore.
Max Life Insurance also performed well on other business parameters for FY 2013-14 as compared to corresponding period in the previous year:
·         Assets Under Management increased by 21% to Rs.24,716 crore from March 2013
·         Sum Assured in-force (Individual and Group) at   Rs.1,99,660 crore, recorded an increase of 18%
·         Solvency Ratio of 485%, more than 3 times the mandatory 150%, indicates the Company’s strong and stable financial position
·         Cost to Gross Premium ratio improved 144 bps to 27.1% (PY: 28.5%) and Opex to Gross  Premium ratio was better 157 bps at 17.7% % (PY: 19.2%)
Max Life Insurance’s customer centric approach to business has contributed to this strong financial performance.
·         One of the lowest customer complaints incidence at 0.24 complaints per thousand policies
·         99.95% of all claims were settled within 10 days of receipt of all documents during FY 2014. The total  amount paid out as claims in the year stood at Rs. 228 crore
·         Conservation ratio at 82%, continues to be one of the best in the industry
Commenting on the performance of the company, Mr. Rajesh Sud, CEO & Managing Director, Max Life Insurancesaid, "I am delighted that Max Life Insurance performed well on all parameters while coping with the changing business and regulatory environment.  In fact, Max Life is the only company to witness uninterrupted growth in the past 20 months. All distribution channels recorded growth in new business premium during the year, including the core channel of agency distribution which also witnessed growth in productivity and performed ahead of plan.
The Company did a splendid job of  restructuring its entire product portfolio within a short time frame and had the highest number of approved products by January 2014. With this new product portfolio, Max Life’s growth in new business premium by 21% in the last quarter of the financial year as against an industry wide decline of 20% is noteworthy.”
“We have demonstrated superior all round performance and have been able to gain market share amongst private life insurers. This has been made possible due to our continued focus on building a successful life insurance business to deliver the core value of long-term savings and protection in a Life Insurance contract. Going forward, we are confident of a sustained profitable growth for Max Life Insurance as we continue to differentiate in the market place basis our advice based sales, balanced product portfolio, multi-channel distribution and superior customer experience through superior claims and complaint management.” he further added.
FY 2013-14(April 2013 – March 2014) compared with FY 2012-13 (April 2012 – March 2013)

Apr -March’14
(Rs. Crs)
Apr –March ’13
(Rs. Crs)
New Business Premium
Adj. Indv. First Year Premium
Gross Written Premium
Shareholders’ Profit After Tax

As on March 31, 2014
(Rs. Crs)
As on March 31, 2013
(Rs. Crs)
Sum Assured In force
Asset Under Management
Solvency Ratio %
(3600) bps
The Gross Written Premium for the financial year 2013-14 increased by 10% to Rs.7,279 crore with a 19% increase in new business premium to Rs.2,262 crore and the renewal premium recording a growth of 6% to Rs.5,017 crore.
The company also outperformed the industry by growing 17% as compared to a 3% decline witnessed by the industry over the corresponding period last year, in Adjusted individual First Year Premium, which is the true indicator of new business success. The Company’s conservation ratio at 82%, is amongst the best in the industry and testimony to its commitment towards customers. 13th month persistency at 76% is also amongst the best in the industry.

Cost Management
Over the past 4 years Max Life Insurance has focused on higher efficiency and productivity and reduction of wasteful expenditure. The cost minimisation focus is reflected in Cost to Gross Premium ratio improving to 27.1% (PY: 28.5%) and Opex to Gross  Premium ratio better at 17.7% (PY: 19.2%).
Profit After Tax (PAT)
During the FY 2013-14, Max Life Insurance, recorded a shareholders’ Net Profit After Tax                   of Rs. 436 crore, compared to Rs. 423 crore in FY 2012 - 13.
This rise in shareholders’ profit was a result of continued revenue growth coupled with better productivity and cost efficiency.

Policyholder Bonus
Considering the surplus that arose over the financial year in the participating fund, Max Life Insurance announced policyholder bonus. The total bonus that is estimated to be paid out in the 12 months in financial year 2014 – 15 is Rs. 391 crore, an increase of Rs. 94 crore from the previous year figure of Rs. 297 crore.
Shareholder Dividend
Max Life Insurance announced a year-end dividend of Rs.136 crore. This takes the total shareholders dividend for FY 2013-14 to Rs.265 crore, including an interim dividend of Rs.128 crore.

Solvency Ratio & Capital
The solvency ratio of the company stood at 485% as on 31st March 2014 as compared to 521% on March 31st 2013. Max Life Insurance maintained more than 3 times solvency margin as compared to the margin of 150% mandated by IRDA.
As on March 31st 2014 the Company maintained its paid up capital (including share premium) at    Rs. 2,127 crore.
Assets Under Management
The Company’s Assets under Management (AUM) of Rs. 24,716 crore recorded a growth of 21% over the last year. As on March 31, 2014, 54% of the AUM was in controlled fund and 46% in ULIP funds.
Service Parameters

Apr-March ’14
Apr-March ’13
Customer complaint resolution within 14 days
8 bps
Claims settlement ratio within 10 days of receipt of all documents
132 bps
Claims Payment Ratio
(0.39) bps
Outstand Claims Ratio
86 bps
Max Life Insurance has taken several initiatives to enhance its focus on customer centricity. Service Promise and Claims Guarantee introduced in the financial year 2013 demonstrated continuous improvement. Max Life has now one of the lowest customer complaints incidence rate. The Company’s customer complaints incidence rate stands at 0.24 as on March 2014 and ~100% of the customer complaints are resolved within the specified time of 14 days.
The Company is also tracking well on its promises of claims guarantee to its policyholders. ~100% of death claims received on policies more than 3 year old have been paid and 99.95% of all death claims were paid within 10 days of receipt of relevant documents. Our efforts to further enhance the efficiency of our claims management process has resulted in Outstanding Claims Ratio coming down to 0.04%.