Sunday, 13 April 2014

Media Lounge adds a dash of Panache

‘Launches its Films & Entertainment Vertical’


Media Lounge, the exotic lounge of media services that provides brand strategy, media releasing, out of home media, creative services, public relations, digital services, CSR, films and AV’s and events & exhibitions has launched its Films & Entertainment vertical. Sunny Bakshi who has headed the film category in Mid Day and Jagran and was heading the project of the entertainment daily Absolute India has joined as the CEO - Films & Entertainment vertical in Media Lounge Pvt. Ltd.

Films & Entertainment vertical of Media Lounge will deal with 360 degrees solution to the films and entertainment fraternity.  The services on offer would include creative services, public relations (PR) for films & celebrities, digital solutions for film promotions and celebrity reputation management, organizing events for premiers and promotions, marketing strategy, media buying for print, radio, TV and outdoor media, in film branding and celebrity endorsements.

The PR in Films Division will be headed by Romana Raz who will work closely with Sunny Bakshi.

Talking about the Films division, Sunny Bakshi, CEO Films & Entertainment says, “We understand this industry inside out and that is why we have started a separate vertical for this industry. We plan to give our clients in the films and entertainment industry everything under one roof with the best deals. Movie marketing revolves around creatives, media releases, digital promotion, events and PR. Media Lounge is the perfect platform which will aid this segment which is getting organized and corporatized very rapidly.”

Speaking on the occasion, Manajit Ghoshal and Amardeep Vig, the co-founders of Media Lounge concurred that Bollywood and the entertainment space is an unique industry where one size fits all will not work.  Hence, the time has come where this industry needs its specialists who serve this space with complete understanding about the nuances of this industry and with all services in the same Lounge!

No comments:

Post a Comment