Wednesday, 5 March 2014

WIFT launches National Anthem featuring Women from Film, TV world

Official Premiere launch of National Anthem featuring Women from the film and television world by  WIFT India
as a tribute to the women in film & television
 Shriya Saran, Shweta Pandit, Dorris, Usha Jhadhav, Anupama Chopra, Shylaja Chetlur, Lubna Salim, Sameer Siddiqi, Petrina D'Rozario, Pushpa Khoshala, Sana Moidutty and Ashvini Yardi at the launch

Mumbai, March 2014: 
The journey of woman in Indian Cinema is incredible. On this International Woman’s Day, WIFT India launched National Anthem featuring woman from across film fraternities in India to show that the woman is not merely an eye candy or a supporting character but the main hero that drives the story. Launch was conducted in presence of Ms. Petrina D Rozario, Shriya Saran, Usha Jhadav and Dorris.
Gone are the days where cinema was driven by men on and off the screen. Today women command an equal position and have created an indelible presence in India Cinema. On this occasion Ms. Petrina D Rozario, Founder President, WIFT, India says "The idea was to say a simple "Thank you" to all those women who have paved the way and continue to do so in the field of film and television. And what better way than the simple salute of our National anthem that talks about unity and oneness. Through this initiative we celebrate their tales of triumph and vindication, of glamour and hard-work, of ambition and inflexible commitment to the art of filmmaking.”
Press conference was followed by Live Performance by Shweta Pandit, Anusha Mani, Sana Mohiditi, Shruti Pathak. WIFT India takes this initiative to showcase that Indian Cinema does not only need heroes to run a film, actresses run the show with much ease.

Actress Sonam Kapoor said, “To stand up and salute the women working in films through our national anthem is an honour, And I am so proud to be part of this initiative by WIFT India. They always come up with unique ways to pay tribute to the women in the industry and I salute their indomitable spirit.”

Mr. Rupak Sen, Regional Marketing Director- Asia, Gemfields, said “Gemfields is proud to be associated with WIFT, an institution which strongly supports women empowerment, and to be a part of this inspiring film which exuberates love, courage, determination, patriotism.  In today’s society ‘women ‘play a pivotal role in the development of the nation.  Previous films have also symbolized patriotism but by celebrating the journey of women in 100 years of Indian Cinema WIFT has given them the long awaited recognition and respect.”

Mr. Gautam Dutta, COO, PVR Limited said, “Indian cinema has progressed in the way it looks at women. They are now looked up to as figures of courage, success, determination and commitment. We, at PVR, would like to congratulate WIFT for this endeavor. This film is just another step towards their relentless commitment towards providing the right platform to all the women related to television and the film industry. There couldn’t have been a better way to celebrate International Women’s Day.”

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