Friday, 28 February 2014

Dee Saturday Night (Hindi movie) Review

Inspired by Mumbai Police Force’s most feared officer Vasant Dhoble, famous for his ‘moral policing’ and strict zero tolerance attitude towards immoral activities in the nightclubs and bars in Mumbai, Dee Saturday Night is a draama based on the backdrop of deceit and crime in the city’s glamour lifestyle.
A highly ambitious girl, aspiring to make it big in her career, wants to fulfill her big dreams. The journey of her life has many interesting highs and lows.
Shiwani Dixit (Mahi Khanduri), a highly ambitious girl from Meerut, has some big dreams to fulfill.
Armed with strong aspiration to make fortune she sets foot in Mumbai where she thinks her dreams will be realized.
- See more at:


We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man.
But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone).
But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he.
And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp.

India release: 2 May 2014
Genre: Action
Languages: English, Hindi, Tamil, Telugu
Director: Marc Webb
Cast: Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Campbell Scott, Embeth Davidtz, Colm Feore with Paul Giamatti and Sally Field
- See more at:

Non-Stop - Hollywood Film Review

Rating: ****

Liam Neeson plays Bill Marks, a U.S. Air Marshal in this suspense thriller played out at 40,000 feet in the air.

During a transatlantic fight from New York City to London, Marks receives a series of cryptic text messages demanding that he instruct the airline to transfer $150 million into a numbered account. Until he secures the money, a passenger on his fight will be killed every 20 minutes.

Struggling with his personal demons has drained Marks of any passion for the heroic calling of his profession. He has come to view his important assignment as merely a desk job in the sky. However, another day at the offce becomes a high-stakes crisis when shortly into a routine transatlantic fight, Marks’ world is upended.

Full Review and more pics of NON-STOP at:

Monday, 24 February 2014

Supriya Keshri in a Special Valentine's Day theme photo shoot

Red Hot model Supriya Keshri in a Special Valentine's Day theme photo shoot 

Deana Uppal to enter Fear Factor

Beautiful and Fearless Actress Deana Uppal to enter Fear Factor

She entered the Big Brother house as a successful beauty queen and aspiring actress, but her jealous housemates were not impressed. But we discover the 24-year-old is far more than just a pretty face and has many hidden talents and a go-getting entrepreneurial spirit. 

Yes we are talking all about the latest latent in the town Miss India UK Deana Uppal. Deana Uppal came to many people’s attention during her two and a half month ordeal on Big Brother where our own Indian Beauty Shilpa Shetty who won Big Brother the UK reality show. She has set a new record for the number of potential evictions she faced. 

However, unlike so many who appear on the reality TV show, Uppal is a young woman with many talents. She has three feature films pending and more work in the pipeline. Uppal has worked as a model since she was 16-years-old and much of her work has been down to her own talents of self-promotion. The multi-talented star can sing, dance and even has a black belt in karate. She says her background and upbringing have always made her want to work hard. “I want to get the most out of life while I am young. I never want to be poor or feel hardship again,” she says.

Born in Middleborough, Uppal moved to the Midlands when she was 12. Her father died from cancer when she was a baby and she has no siblings. Uppal spent two years in India modeling for magazines, fashion shoots and videos. She returned to England and entered Miss India UK and beat thousands of others to make it down to the final 30. She said, “I think it changed things quite a lot for me because having a title means quite a lot in India. It makes you more important in some people’s eyes.”

As per the sources Beautiful Deana will be seen in Fear Factor – Khatron Ke Khiladi -5 where she will confront her fears by taking part in challenging tasks. The all new season of Khatron Ke Khiladi this year is going to be shot in South Africa where Director Rohit Shetty will be hosting the show.

Saturday, 15 February 2014

Safer journey for Auto rickshaw riders in Mumbai

New Delhi:

The law ministry in India has cleared a plan that allows the use of quadricycles on Indian roads, according to a news report by news agency PTI.

The most ambitious projected by Baja Auto to launch its RE60 for which it spent hundreds of crores in R&D.

This could pave way for a safer journey, replacing the auto rickshaws plying in cities in India and many Asia-Pacific countries.

Its benefits are that it sits halfway between three-wheelers and small cars in terms of everything from price to comfort to fuel efficiency to safety.

Unveiled at the recently concluded 2014 Indian Auto Expo at Greater Noida, Bajaj Auto’s RE60 is powered by a water-cooled, 216cc, single-cylinder engine ensconced in a metal-polymer monocoque body. It weighs 400kg, has a turning radius of 3.5 metre and can reach a top speed of 70km per hour.

Apart from the driver it can seat other three passengers and gives a mileage of 35km on a litre of petrol. Bajaj Auto has reportedly spent over Rs.500 crore in developing the platform and has created a capacity to produce 5,000 of the vehicles every month.

Seems that the three wheeled auto-rickshaws will be a thing of the past. Atleast in Mumbai, to begin with. 

Thursday, 13 February 2014

LAPCARE Fusion has enhanced Radiation cooling

LAPCARE Fusion - Laptop Cooler with Enhanced Radiation Cooling
Equipped with 4 heavy-duty USB 2.0 ports which will support larger accessories like printers and scanner. Suitable for laptops sized up to 15 inches

February 13, 2014
LAPCARE, developers of laptop peripherals and accessories for all premium laptop brands, introduced its all in one laptop cooler - LAPCARE Fusion. Fusion laptop cooler is designed to provide enhanced radiation cooling to the laptops. The high quality plastic built of Fusion makes it strong to hold the laptop while working and also keeps it light at weight. It is anchored with 4 heavy duty USB 2.0 ports to support larger accessories like printers and scanners. Fusion is in-built with 14 cm high speed silent fan that can be adjusted both the sides, on left or right sides, for focused laptop cooling.
LAPCARE Fusion's excellent ergonomic design provides users with comfortable viewing angle and arm landing positions.Fusion is designed with hidden rear hub plate which helps in managing the cables and keeping the appearance neat and compact. The 6 step inclination option of Fusion helps users to adjust the height as per their convenience. Large metal mesh supports Fusion in providing enhanced radiation cooling.
Key Features of Fusion:
Technical Features:
  • Adjustable high power, high speed silent cooling fans.
  • 4 heavy duty USB 2.0 ports to support larger accessories like printers, scanners etc.
  • Easy to carry, light weight built of high quality plastic material.
  • 14 cm high speed silent fan.
  • Suitable for up to 15 inches laptops.
  • Large metal mesh to provide enhanced radiation cooling.
  • 6 step inclination options to adjust the height as per convenience. 
  • Hidden rear hub plate to manage variety of cables.
Ms. Barkha Bosman, Marketing Head at LAPCARE India Pvt. Ltd. said, "LAPCARE Fusion laptop cooler is designed to provide better comfort to the users and enhanced cooling to the laptop while working. The light weight and compact design allows users to carry it around easily and work on the same by comfortably landing it on the desk or on the lap. Its high speed cooling fan ventilates the heat generated enabling laptop to produce cold air and create the best cooling performance. In a simple way the Fusion is a right blend of comfort and innovation."
Price, warranty and availability
Fusion is priced at Rs.1650 (MRP). This product comes with a warranty period of 12 months and with registering of product at the buyer will get extra 1 months warranty. The product is available with LAPCARE national distributor RX Infotech Private Limited.


On a day when Parliament saw unprecedented forms of protests and the use of dangerous substances to disrupt the house, Congress and BJP leaders crossed swords on who was responsible for the washout of sessions. At Panchayat Aaj Tak, the biggest political conclave on General Elections 2014, Congress leader Digvijaya Singh and BJP leader Ravi Shankar Prasad clashed.

When Digvijaya Singh demanded action against those repeatedly disrupting Parliament, Ravishankar Prasad pointed out that it is the Congress MPs who are not allowing the house to run. The Congress leader said “Today if you ask the people, what happens in Parliament, they will say nothing happens. There’s a trust deficit.”
Prasad shot back, saying that is not the case. “I have been in politics since the JP movement, people know the power of the vote. People can remove the biggest of leaders if they want to. People expect politicians to deliver.”

Moving on to the topic of discussion, ‘Who will be crowned PM”, Prasad attacked the Congress for mocking Narendra Modi’s modest roots, saying it is a matter of pride for the BJP that someone whose father ran a tea stall is candidate for the topmost job in the country. Digvijaya questioned Modi’s development record pointing out that malnourishment in Gujarat is rising andmore than 30 of its officers are in jail on various counts.

Digvijaya Singh said the Congress doesn’t believe in personality-based elections but one based on ideology. He said Congress represents Mahatma Gandhi’s ideals, Nehru’s secularism, decentralization of power and the ideology of social economy.
He also said that BJP stood for strong nationalism, India’s security, concern for the poor and good governance.

While Prasad said face-to-face debates between candidates in race for PM’s post, Digvijaya Singh was less forthcoming but he said debates are important in a democracy.

Now it was Ravishankar Prasad’s turn to hit back at the Congress on secular versus communal politics. He reminded Digvijaya Singh that it was Rajiv Gandhi who bowed before communal elements in the Shah Bano case.

He also took a jibe at the congress leader, saying whenever Digvijaya Singh speaks on controversial issues, it results in more votes for the BJP. Prasad stressed that today’s youth can’t be misled on basis of the old communal-secular divide.  

The two leaders also clashed on UPA’s economic achievement. Digvijaya singh hailed Manmohan Singh’s record, stressing that he is a technocrat and not a career politician, and had single-handedly revitalized the economy in the 1990s.

Ravi Shankar Prasad compared Manmohan singh’s achievement vis-à-vis the Vajpayee Govt and said that while the NDA govt provided a healthy growth rate of 8.5%, the present day growth had decelerated to 4.5%.

One interesting aspect of the debate was when Ravi Shankar Prasad was asked about Kejriwal’s impact on Indian politics. The BJP leader attacked Kejriwal, saying there are many politicians who lead a simple life, but none of them flaunts simplicity like Kejriwal does.

Session 2 - Tera Vote Mera Note
Speakers - Rajeev Shukla, Syed Shahnawaz Hussain & Ashutosh, Spokesperson, AAP 


BJP’s Muslim face Shahnawaz Hussain  said the singular reason for projecting Narendra Modi as the party’sPM face is because the Congress fears the Gujarat CM the most.

The comment came from the BJP’s Muslim face Shahnawaz Hussain at Panchayat Aaj Tak, the biggest political conclave on General Elections 2014 when Congress’ Rajiv Shukla said “We are neither scared of Narendra Modi nor Ibrahim Lodhi.” The third participant in the discussion “Your Vote, My Note.” AAP’s Ashutosh was the third participant.

The theme of the discussion, naturally, led to a heated debate on corruption, with Rajiv Shukla saying that his party takes swift action on any allegation and that is the reason why the topic is debated in the media. He accused the BJP of remaining silent whenever any of its leader is accused of graft.

The BJP hit back questioning the zero loss theory put forward by Kapil Sibal in the 2G case. Hussain also said there was no action on the Shunglu commission report in the CWG scam.  He also attacked the party on discrediting the CAG report.

The AAP turned the attack on both the national parties. Ashutosh said both parties have their corrupt icons in Yeddyurappa and Virbhadra Singh. AAP pinpointed its attack on Modi, saying a convicted Minister is part of his cabinet, while a BJP MP is in jail for the murder of an RTI activist.

The Aam Aadmi Party defended Delhi’s LawMinister Somnath Bharti, saying no FIR has been lodged against him. However, Ashutosh did admit that there was a problem with Bharti’s attitude.

AAP offered a strange defence of the relief granted to its supporters over pending electricity dues, saying the party doesn’t do politics of caste and communalism.

AAP and Congress clashed on the support granted to the former in the Delhi Vidhan Sabha. Ashutosh mocked congress saying it wrote to the L-G in the dark of the night offering its support. Shukla retorted that there was no alliance between the parties and AAP will have to defend itself on questions of duplicity and performance.  

Oye FM Suno Filmstar Bano is a hit!

‘Oye! FM Suno Filmstar Bano’ opens to a massive response
-         The Talent hunt for Rahul Rawail’s new film, ‘Love Story... Again’ draws huge crowds across Delhi, Patiala and Amritsar

13th Feb 2014, New Delhi: 

Oye! 104.8 FM, senior Bollywood Director Rahul Rawail and production house Gr8 have come together to give listeners a chance to live their dream of becoming a film star. The auditions for ‘Oye! FM Suno Filmstar bano’ are being held across major cities to search for the best acting talent, with the winner getting a chance to act in Director Rahul Rawail’s next Film – Love Story… Again.

The city auditions across Delhi/ NCR, Patiala and Amritsar saw a massive turnout of aspiring actors in thousands competing for a role in the film. The film’s Director Rahul Rawail and Producer Shashi Ranjan had a hectic time in judging and selecting the final contestants for the film. The city finalists from these cities have already been shortlisted and will travel to Mumbai for the finale where they will compete with the best from other cities for a role in the film.   

Rahul Rawail is the acclaimed filmmaker who launched mega stars like Sunny Deol (Betaab), Kajol (Bekhudi), Aishwarya Rai (Aur Pyar Ho Gaya) and Amrita Singh (Betaab) in his Films. With this activity in partnership with Oye! FM he hopes to find the next big talent for his forthcoming film ‘Love Story… Again’.

Vivek Malhotra, Vice President- Marketing and Strategic Planning & Research, TV Today Network Ltd. said, “This is perhaps the first time that a ground breaking reality show of this sort is being done on a radio station. This activity is a reflection of Oye! 104.8 FM’s ‘Sabse Filmi’ positioning and has proved to be a medium to reinforce engagement with our listeners beyond music and content. The massive response to the auditions is testimony to the station’s popularity”.

Director Rahul Rawail added, “This is the biggest ever such exercise taken up by a production house in association with a leading radio station. Aspirants can also log on to our Facebook page and send in their entries at We have already roped in stellar actors like Anushka Ranjan, Rishi Kapoor, Ram Kapoor and Dolly Ahluwalia to name a few while ace director of photography Binod Pradhan is the cameraman and Rakesh Ranjan will be the sound recordist. "

Rahul Rawail’s blockbuster movie in 1981 ‘Love Story’, catapulted its debutant actors Kumar Gaurav and Vijeta Pandit to overnight fame and redefined romance on the silver screen. With ‘Love Story... Again’ he is rekindling the contemporary romance in a modern setting and this partnership with Oye! FM is adding to the excitement  around the movie.

Birla Sun Life launches Savings with Protection Solution

Birla Sun Life Insurance launches a new campaign for its Savings with Protection Solution

Campaign addresses the need for regular savings to safeguard against future uncertainty

New Delhi, February 13, 2014: 
Over the past many years, India has been undergoing a palpable transformation. The Indians of yesterday were steadfast savers as they spent as little as was necessary and saved as much as was possible, all towards ensuring a safe and secure future. In contrast, modern Indians no longer hesitate in spending to enjoy their today but are also conscious to ensure that they are not reckless about the future.

Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group through its latest campaign on Savings with Protection Solutions seeks to bring certainty and confidence in customers’ lives in line with the Group’s commitment to empowering mass India to self realize the benefits of financial planning. BSLI’s Savings with Protection Solution offers a bouquet of products that are designed to help consumers achieve the fine balance of maximising today while securing tomorrow. It enables them to save for future needs by setting aside a small amount regularly, allowing them to maintain their current lifestyle as well as to secure the future. This solution offers tax-free savings with life cover.

The TVC on this new solution captures the customers’ desires to live in the present together with the anxiety to secure the future. Life may continue to surprise us with its many uncertainties but if we have smartly planned our finances, money will never have to be the reason for breaking the heart of our loved ones.
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group says, “We live in rapidly changing times where the needs of mass Indians are fast expanding, and so is our spectrum of solutions. Our Savings with Protection Solution enables you to strike the right balance between living comfortably today and staying financially secure in the future, with small disciplined savings at regular intervals.”

He adds, “Through our new TVC we wanted to take this thought to the masses taking inspiration from everyday situations in Indian households.” 

Agnello Dias, Chief Creative Officer, Taproot India says, “Life is what happens to you when you’re busy making other plans. That’s the insight this campaign stems from. It tells the audience that you cannot predict what will get in the way of your plans, but you can prepare for it, in a way that lets you enjoy today and secure tomorrow.”

Creative Execution: 

Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing rising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he isn’t worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

The television commercial (TVC) breaks on-air on February 12, 2014 and the campaign duration is of 5 weeks. The campaign will be present across different mediums including television, radio, and digital, along with ample support from on-ground activation. BSLI will for the first time associate with a cricketing event and engage in content integration on radio to drive the savings message. 

This TVC has been worked upon by some very creative minds in the business including Shimit Amin of Chak De India fame as Director and features Swanand Kirkire, award winning lyricist and playback singer as the lead actor. 

Creative Execution
Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing rising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he isn’t worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

Team on Account
·         Creative Team: Taproot India, Aditya Birla Financial Services Group - Marketing team
·         Team Taproot:
o    Chief Creative Officers: Agnello Dias, Santosh Padhi
o    Chief Executive Officer: Umesh Shrikhande 
o    Creative Director: Pallavi Chakravarti
o    Account Management Team: Priyank Misra, Mithila Sharma
o    Account Planning Team: Sameer Aasht
·         Production House: Red Ice Films
·         Director: Shimit Amin
·         Producers: Gary G, Vandana Singh
·         Actor: Swanand Kirkire, Sonal Jha

Cycle to Recycle – Keep your body, mind, soul and surroundings healthy

Leave your car behind and with nature unwind. 
This Sunday participate in a Cyclathon inside Sanjay Gandhi National Park to keep it pollution-free.
Along with healthy body and environment, get a healthy mind and soul too! Tamanna C, a natural healer, soul coach, and psychic, will conduct outdoor guided meditation session to introduce the concept of enjoying nature and rejuvenating. 
So don’t just take an off this weekend but truly ‘switch off’ from routine at SGNP.

What: Cyclathon ‘Cycle to recycle’
Where: Sanjay Gandhi National Park
When: Sunday, 16th February, 2014, 6.30 AM onwards
For entries and registrations login to: people can send their name, mobile no and email id on for free entry.

TAG's First Bluetooth Stereo Headphone 'BH-23' gives 10 hours Battery Life

Feature rich, light weight, compatible with Apple iPAD 1-4/mini, iPhone and all bluetooth enabled devices. Enjoy un-interrupted music with the easy toggle free option between calls and music tracks. The long battery life of up to 10 hours delivers amazing audio fidelity

MUMBAI / BANGALORE, India - February, 2014
Technology and Gadgets, one of the leading distributor and leading player in accessories and peripherals with its own brand 'TAG', unveils its first TAG Bluetooth stereo headphone BH-23 compatible with all Bluetooth devices. The product features adjustable headband with easy control for multi-functions.
The product features easy toggling between calls and music tracks, crystal clear sound with feature rich design. TAG Bluetooth stereo headphone BH-23 easily gets paired with Bluetooth enabled devices - laptops, tablets, mobile phones. TAG BH-23 supports Bluetooth v3.0+EDR with audio video remote controls for smooth functioning and quality music. TAG BH-23 is embedded with microphone for hands free and helps user to enjoy stereo music wirelessly. TAG BH-23 Bluetooth stereo headphone can also used as wired phone with the headphone jack cables.
Technical Specifications
  • Speaker Size- 30mm
  • Speaker Impedance- 320+/-15% 
  • Speaker Frequency Range- 20~20khz
  • Speaker Output- S.PL93 +/-3db*20mw/30mm
  • Mic Dimension- 4.5*2.2mm
  • Mic Sensitivity- 54Db+/-2Db
  • Mic Impedance- 2.2KO
  • Wireless Solution- BLUETOOTH V3.0_EDR
  • Support- HSP, HFP, A2DP & AVRCP
  • Operating Range- 10 Meter (33feet) Class II
  • Working Talk time- Upto 11 Hours
  • Play Music time- Upto 10 Hours
  • Battery - Rechargeable 380 Mah LI-Polymer
  • Charging Time- About 3.5 Hours
  • Compatible with- Apple I-Pad, 1-4 Mini, I-Pad 3, 3GS,4 4S, 5PC Notebook(Need BLUETOOTH Dongle)
  • Charging Input Voltage- DC 5v by mini 5 pin USB
Mr Vikas Gupta, CEO and Founder at Technology and Gadgets (TAG), said "TAG Bluetooth stereo headphone BH-23 is specially designed to suit people of different age groups and can be used anywhere, anytime. We always try to bring innovations and uniqueness in our products keeping the needs of our customers in our mind. TAG Bluetooth stereo headphone BH-23 demonstrates uncompromising passion and unmatched quality for music and commitment."
Price, warranty and availability
TAG Bluetooth stereo headphone BH-23 comes at an MRP of Rs. 3000/- and available ex-stock with One year of warranty.

Edimax Launches High Performance Router

Edimax Launches World's First 3-in-1 High Performance 9 dbi Router BR-6228nS V2/BR-6228nC V2
This multifunctional router, enhances wireless range and coverage

India - February, 2014
EDIMAX Technology, a leading provider of advanced network communication products, today announced the launch of BR-6228nS V2/BR-6228nC V2 3-in-1 high performance router. This multi function router comes enabled with 9dBi high gain antenna which enhances wireless range and coverage.  This 3-in-1 router comes enabled with router, access point, and range extender. It provides connectivity while isolating guests from primary network. 
Features and Technical Specifications 
  • 3-in-1 Router, Access Point, and Range Extender
  • Smart iQ Setup for smart, automatic and quick installation with no CD required
  • 9dBi High Gain Antenna: Enhances wireless range and coverage
  • Guest network: Provides connectivity while isolating guests from your primary network.
  • Wi-Fi Protected Setup (WPS) Button: For easy one-click setup
Price and Product Availability
Edimax BR-6228nC V2/BR-6228nS V2 is priced at Rs. 2550 with 3 years manufacturer warranty and is available ex stock.

TERI, Jain Irrigation jointly set up Resource Centre

TERI and Jain Irrigation Systems join hands to set up a Resource Centre on water use efficiency

New Delhi, February, 2014: 

The Energy and Resources Institute (TERI) in association with Jain Irrigations Systems Limited today signed a memorandum of Understanding (MoU) to set up a ‘Resource Centre on Water Use Efficiency’. This is an effort to address the current and future challenges of water and food security. The MoU marks the beginning of a new chapter in carrying out comprehensive research on the themes of water use efficiency at the farm level, water conservation and regeneration practices along with more efficient farm system practices.

Mr Anil Jain, Managing Director, Jain Irrigation Systems Ltd and 
Dr. R. K. Pachauri, Director General, TERI

Speaking on the occasion, Dr. R. K. Pachauri, Director General, TERI, said: “The MoU signing between TERI and Jain Irrigation Systems Ltd. (JISL) is a unique example of a partnership between a business organization like JISL and a knowledge organization like TERI. The world is facing acute problems with growing water stress, limited resources of fossil fuels, malnutrition and hunger. The activities carried out by JISL and TERI will help in bringing about innovation, and assessing institutional solutions and policy options by which those parts of the world which suffer from deficiencies in energy, water and food supply can benefit from this partnership. The signing of the MoU heralds a strong partnership between the two organizations, JISL and TERI.”

Mr Anil Jain, Managing Director, Jain Irrigation Systems Ltd, said: “TERI and JISL are active in a number of common areas such as water systems efficiency, watershed planning and irrigation efficiency. Both institutions believe that through collaboration, they can enhance their efforts in achieving water use efficiency, particularly in the agriculture sector, besides basic research, knowledge exchange and dissemination policy advocacy.”

The High Level Dialogue held during the Delhi Sustainable Development Summit (DSDS) focused on enhancing water use efficiency, keeping in view the challenges associated with sustainable use of natural resources, energy and food security in the developing nations in general, and India in particular. The discussions identified the challenges and opportunities in achieving energy, water and food security and particularly deliberated on regional disparities in crop-water productivity as well as efficiency.

Water, energy and food are inextricably linked and water scarcity would destabilize the balance, the participants said. With increasing complexities of peak demand, inefficient use and added risks due to climate change, the challenge of water availability is set to be the greatest challenge of the 21st century. Water for energy currently amounts to about 8 per cent of global water withdrawals. Food production and supply chain is responsible for around 30 per cent of total global energy demand. Food production is the largest user of water at the global level, responsible for 80–90 per cent of consumptive blue water use. By 2050 -- with 9.2 billion people sharing the planet -- it is expected that there will be a 70 per cent increase in agricultural demand for food and 40 per cent energy increase in demand. Yet by 2030, the world will confront water supply shortage of approximately 40 per cent.

Sustainable management of water resources in agriculture and all other sectors requires a multidisciplinary approach that incorporates many disciplines of study to move towards more efficient management and use of water. In general, a comprehensive approach to resolving the inefficiencies of water use and the institutional reform processes that will govern them require inputs from policymakers, scientists, engineers, farmers and civil society institutions, the participants said. The high level dialogue enabled the forging of a platform to take the discussions forward.