The Indian biscuit industry is set to witness a new innovation as two of the world’s most iconic brands come together to offer a product never seen before in the market.
Parle Products, India’s largest biscuit manufacturer, has joined hands with Warner Bros. Consumer Products to introduce a biscuit range with Warner Bros.’ beloved animated characters Tom and Jerry, that have entertained many generations.
For Mumbai-based licensing enterprise, Dream Theatre Pvt. Ltd, this ranks among its top merchandising quests.
The initiative will see Parle Products introduce a new range of its popular Milk Shakti Milky Sandwich biscuits embedded with Tom and Jerry’s faces. Carrying all-new packaging, these biscuit packs will be available in the market in two sizes – 60 grams and 120 grams, costing Rs 10 and 20 respectively.
The launch of these exciting biscuits will be followed by a post-launch television commercial. With Parle on board, the product is poised for longevity in the biscuit segment.
The move assumes much significance for being the first of its kind in the market, and with the INR 21,213 crore biscuit industry watching, Parle’s dominant position will earn an extra ring of innovation.