Bloomberg TV India To Launch A New Brand Campaign
INVITES VIEWERS TO ‘UPGRADE”
Mumbai, December 3, 2013:
Bloomberg TV India, the nation’s leading English business news channel, will launch their new brand campaign that invites viewers to “UPGRADE” from their current choice of business news channel on 5th December.
Ms. Amrit Rai, Business Head – Bloomberg TV India, speaking about the new brand campaign said, “As the nation’s leading English business news channel, our viewers have had the opportunity to watch and listen to some of the biggest names in business share their perspectives and insights. The new brand campaign emphasizes these key attributes of the channel and the inherent advantages that a viewer can enjoy by being with the world’s largest financial news network.”
The editorial team at Bloomberg TV India led by Vivek Law, one of the senior most editors in the genre, reflects strong values like credibility, knowledge, trust, intelligence and integrity giving the channel strengths to leverage for viewer benefit enabling them to upgrade to a host of offerings.
Bloomberg TV India’s bouquet includes flagship shows like Market Guru, Fightback, Political Capital, Big Story, In Conversation, Smart Money, Courtroom amongst others.
‘Market Guru’ has the biggest market experts share their opinions, perspectives and reactions on the current market trends, its impact on the investors and what the future has in store.
Fightback fights for the rights of Indian consumers and in the last two years has resolved more than 20,000 consumer complaints taking on the biggest of economic criminals for mis-selling of financial products to corporate fraud.
Political Capital features the country's top political leaders on their formula to fix an economy in decline, the policy stalemate, the investment climate and India's place in the global economy of the future.
Big Story showcases the biggest market moving story of the day or the big question being asked in India Inc’s boardrooms. The show focus on how India’s regulators can find the right balance in making our marketplace work in rough times.
In Conversation is the most incisive and revealing one on one interview with the Powerful ministers in the Government, policymakers, regulators who shape the course of business activity and India Inc’s most dynamic CEOs, whose decisions affect your money. Over the years some of the eminent personalities who have been featured on the show are Planning Commission Deputy Chairman Mr. Montek Singh Ahluwalia, SEBI Chairman Mr. UK Sinha, Union Law Minister Mr.Salman Khurshid, Union Power Minister Mr. Jyotiraditya Madhavrao Scindia, Axis Bank CEO Ms. Shikha Sharma, ICICI Bank MD & CEO Ms. Chanda Kochhar Kotak Mahindra Bank Vice Chairman Mr. Uday Kotak, and HDFC Chairman Deepak Parekh.
Smart Money demystifies the essence of investments helping our viewers take an informed decision on where to invest money…smartly and create wealth.
The Courtroom with a panel of experts studies, a courtroom decision, regulatory body decisions, legislative changes and amendments in entirety to help viewers understand its bearing and impact.
Bloomberg TV India’s new brand campaign will reflect the inherent benefits that a viewer will get, given the strong content that the channel presents, backed by a strong Indian editorial team led by Vivek Law, Editor Bloomberg TV India and the advantage of its global network.
The campaign will be seen across Print, Outdoor and Online media.
Bloomberg TV India, nation’s leading English business news channel with unique access to newsmakers and research-based data, illuminates stories that affect companies and industries. Bloomberg TV India provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, global network of 150 bureaus and 2500 professionals, we deliver the most credible insights to our viewers.
Bloomberg TV India’s focus on delivering breaking news and key insights aligns with Bloomberg's overall goal of being the world's most influential news organization. The core of the channel’s viewership is formed by influential leaders, business executives, and affluent professionals.