Joint initiative of Dilli Aaj Tak and Delhi Daredevils
New Delhi, 11th April, 2013 –
Ever thought of hitting a six while walking down the Mall or the street? Now is the time! Delhi’s leading Hindi News Channel Dilli Aaj Tak and Delhi Daredevils has joined hands to introduce “Flash Cricket”. It is an entertaining & passionate format of the game that is intended for the masses. Flash Cricket is all about Cricket anytime, anywhere and in any scenario whenever you feel like.
Bollywood & Cricket has joined hand & is promoting this form of sports in full swing. Indian cricketers & Delhi Daredevil IPL teammates Virender Sehwag & Irfan Pathan also became a part of this initiative & will be seen promoting it in various parts of the Capital. They have also shot promos for the same & the promos are running on various channels in the media.
Cricket has a cult following across the country. Flash Cricket presents an exciting opportunity for everyone to represent their gully, societies or community and play the brand of cricket that they can relate to their childhood. Powered by Pepsi “OH YES ABHI” Flash Cricket is scheduled to take place over 35 locations in and around the city across various Malls, Streets, by lanes, gullys, Colleges, Office Complexes and Residential colonies. Be prepared to be bowled over by Flash Cricket as leading cricketer of Delhi Daredevils will participate in this fun filled game.
Sharing his enthusiasm on the initiative, Mr. Ashish Bagga, CEO, India Today Group said, “We are proud to partner with Delhi Daredevils on Flash Cricket. Dilli Aaj Tak actively tracks the pulse of Delhi and is a natural fit to this passionate game. We are confident that Flash Cricket will raise the buzz around the game”.
Delhi will be gripped by the Flash cricket frenzy from 11th April.