Sunday, 17 March 2013

Godrej Eon celebrates Women’s Day

Godrej Eon celebrates Women’s Day by announcing the
 ‘Woman of Substance’ Award in association with
Ponds Femina Miss India 2013

As part of its continuous efforts in strengthening its relationship with the women consumers, Godrej Eon announced the ‘Woman of Substance’ Award in association with Pond’s Femina Miss India 2013 at Mumbai today on the occasion of Women’s Day. The event was attended by Mr. Kamal Nandi, Exe. VP, Sales & Marketing, Godrej Appliances & Mr. Nilesh Gupta, Managing Partner, Vijay Sales along with Ms. Rochelle Maria Rao, Femina Miss India International 2012. She spoke about this unique contest initiated by Godrej Appliances and the cause of women against the background of women’s day.

Unlike a beauty pageant which seeks to felicitate women on the basis of beauty and overall personality, the Godrej Eon ‘Woman of Substance’ Award will honor women from amongst millions of ordinary Indian women. These are the ones who do not make headlines but through their silent efforts, they have enriched their own lives or made a difference in the lives of those around them and sometimes even taken up the mantle of social causes bravely, without bothering about accolades and adversity.

Mr. Kamal Nandi, EVP, Godrej Appliances commented, “We believe technology is meant to make life convenient and provide us with the time to enrich our lives by pursuing our passion. It should enable our women consumers to step beyond and lead more fulfilled lives. This initiative will help us build a better connect with our target audience – the Indian women, who deserve to be seen in their new avatar. Also a partner like Pond’s Femina Miss India 2013 brings credibility and stature to the initiative.”

Mr. Nilesh Gupta, Head, Vijay Sales, remarked, “Vijay Sales has been serving women customers zealously by partnering with brands like Godrej and providing them appliances which make their lives easier. We are happy that with this unique initiative of ‘Woman of Substance’ Godrej has taken the effort further, beyond just products. Vijay Sales is pleased to be associated with this initiative and is helping Godrej Eon reach out to the women customers and recognise the efforts of Indian women.”

Ms. Rochelle Maria Rao said, “I feel lucky to have won the Femina Miss India International 2012 title - it has been an outstanding platform for me, but I know for a fact that there are several others who are women of substance – who have enriched lives around them. The Godrej Eon Femina Woman of Substance contest is meant to felicitate these seemingly ordinary women who have gone far beyond the realms of ordinary and I am extremely happy to be part of this unique initiative.”

Godrej believes no effort is big or small and that every effort requires profound courage, dedication and substance. These women are indeed the real beauty queens of India and the Woman of Substance initiative is a humble effort on part of both Godrej Eon and Femina to honor these women.
If you are a woman of substance or know someone who has been able to stand out in the crowd and inspire others in her own special way, we are all ears. Remember that no story is too small or too big! So spread the word and recognize ‘the woman of substance’ around you!

About Godrej Appliances:
Godrej Appliances is the flagship division of the USD 3.3 billion Godrej & Boyce Mfg. Co. Ltd (G&B), one of India’s leading engineering technology and consumer products companies. G&B has over 113 years of rich experience in manufacturing engineering products – be it consumer durables, precision equipment, storage solutions or aerospace. Godrej forayed into appliances in 1958 and since then has been a leading player in the home appliances market in India. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic AquaPower Control) Technology, tilt drum in washing machine or Steam Microwave Ovens and pizza/kebab makers in Microwave Ovens. Godrej’s focus on balancing consumer needs with environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.
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About Ponds Femina Miss India
Femina Miss India, the renowned beauty pageant platform, celebrates Indian beauty delivering recognition to beautiful women and helping many others live their dreams through these inspirational role models. Over the years Femina Miss India has evolved considerably with the changing face of Global beauty and fashion trends. With overwhelming participation of girls from all over India, Miss India is transitioning into a truly national exercise.  2013 marks the 50th year of this prestigious event.  
Femina Miss India intends to provide a platform to many aspiring Indian women to realize their dreams and start living beauty instead of idolizing and admiring it from a distance. To ensure national representation at the pageant and to encourage participation of contestants from all across India in its 50th year, auditions and selections were initiated from all regions across India, with 7 City Pageants that were  held in Pune, Goa, Indore, Kolkata, Bangalore, Chandigarh & Delhi. The winner of the city pageants got the opportunity of lifetime by fast tracking into the finals at the grand finale of Pond's Femina Miss India 2013. The grand finale is scheduled for 24th of March in Mumbai.

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