Promart unveils new brand identity with Bollywood’s sizzling beauty Bipasha Basu on successful roll out of 50 stores across India
|Bipasha Basu, Ashish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart|
Promart Retail- a discounted retail chain and value format concept unveiled its new brand campaign and logo with Bollywood’s sizzling beauty Bipasha Basu today at Bandra, Mumbai. The new brand campaign potrays that discount is always in fashion. Discount and fashion don't usually sit together. The world of discounts is driven by accessibility and the world of fashion is driven by exclusivity.
At Promart, these two disparate worlds are brought together and this is what the new logo signifies. Bipasha Basu along with Ashish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart launched the new marketing campaign. The brand’s new look and logo are being represented across various touch points like stores, advertising and communication along with a new tagline of ‘discount is in fashion’.
Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% clubbed with special promotions and offers for consumers all year round. The new logo and brand identity has already been rolled out at all Promart stores across India.
Commenting on the new brand identity, Punit Agarwal, Promoter and Chief Executive Officer (CEO), Promart Retail said, “We believe that the new makeover of the brand will further accelerate and deepen our relationships with our customers pan India. We’ve made the universally recognized symbol of "discounts" a fashion icon by incorporating it in our brand's visual identity. We will make discounts aspirational and the starburst will be signature of that. The colour yellow has been intentionally used to attract the youth which is always associated with discounts which is a signifier of a fresh start. This will define the brand identity and differentiate the brand from other players. With the launch of our new campaign, we envisage a new journey from here on as we aim to provide affordable fashion to people in smaller cities.”
Ashish Garg, Promoter and Managing Director, (MD), Promart Retail, said, “The new brand identity is going to take us to greater heights on achieving our vision in a very short span of time. We have successfully rolled out 50 stores and have planned to open another 100 stores by end of this CY2013. We plan to expand our reach to cities like Belgaum, Kolhapur, Godhra, Meerut, Lucknow, Surat, Bhopal, Ganganagar, Banaras, and many more in the coming months as our next phase of expansion.”
Unveiling the new logo, Bollywood diva Bipasha Basu said, “I am glad to be associated with the new journey Promart has embarked upon. Promart gives an opportunity to people to buy branded clothes all 365 days at great variety and price. It caters to the aspirational buyers to experience the pleasure of shopping at their convenience at affordable price points.”
About Promart Retail India Pvt. Ltd.
Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round. Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand’s assets and intellectual property.
With the anchor brands like Levis, Pepe, Wrangler, Wills Lifestyle, Nike, Spykar, Arrow, Lee, Raymond, Catmoss, 109’F , Mufti, Puma and many more under one roof, the store has something to offer for everyone. The stores display a wide array of collection from merchandise to accessories to footwear. The collection ranges from formal to casual wear, shorts and denims for both men and women, tunics, kurtis and skirts for women along with kids wear at affordable prices.
Promart retails brands like Adidas, Agamic, Alamode, All Season, Anjjane, Amaltas International, Arrow, Arrow Sport, BeeVee, Black Panther, Black Silver, Bluerock, Buruburu, Calzini, Clifton, Copper Stone, Catmoss, Cliio, Crimson Club, Club Milano, Creative Lifestyle, Deal, Disney, Flying Machine, Fritz Berg, Free Cultr, Gini & Jony, Go Leggings, G/D, Global Trends, Ink Fruit, Irony, Ira Soleil, ID, J.Hampstead, John Player Lee Max, Lee Cooper, Lee, Leonidas, Lesley, Leonine, LD active, Lotto, Mufti, M & B, Numb, One Percent, Palm Tree, Plus Trends, Proline, Poe, Provogue, Pepe, Puma, Profussion, Proline, Protees, Purab Paschim, Red Flame, Ruff Kids Riot, Stride, Slazenger, Sweet Potato, Sepia, Spykar, Stori, Tanaya, Tippi, Teej, Trendy Girls, Tramorp, Turnover, Veda, Veda Nxt, Wills Classic, Wills Sports, Wills clublife, Wrangler, 109’F.
Promart is a One-stop shop for people’s fashion needs providing them the convenience to shop at their doorstep. With a fully air-conditioned environment and refreshing ambience, this destination caters to those seeking popular brands at a bargain price.
Promart has a presence across 11 states and 2 union territories. The states where Promart is prevalent are Karnataka, Goa, Andhra Pradesh, Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Chhattisgarh, Haryana, Punjab and union territories like Delhi and Silvasa.