Saturday, 2 February 2013

Zee Q, flags off on Wheels van in Mumbai


·       ZeeQ on-Wheels to move through 20 cities in India over two months
MUMBAI 1st Feb 2013 :

On Friday, ZeeQ, India’s first edutainment channel, flagged off the ZeeQ van called, ZeeQ on-Wheels in Mumbai, to visit 20 cities across the country.

En route, this van will connect with children across India. “ZeeQ’s main aim behind this journey is to interact with children and their parents to communicate how learning can be fun,” said Subhadarshi Tripathy, Business Head,ZeeQ at the launch.

ZeeQ on-Wheels is a knowledge treasure for children, providing opportunities of playing games like Balloon Maths, Bottle Cap Memory, Larger than Life Scrabble, English Wordmatch and M.I. Four Quiz. Along with games, ZeeQ on-Wheels will also screen ZeeQ programmes like Amar Chitra Katha Heroes, Sid the Science Kid, Teenovation, Word Match, Science with Braincafe and Cyberchase, etc. for children and parents on the van.

On the whole activity, Aparna Bhosle, Programming Head of ZeeQ, is confident that firsthand engagement with children will enrich the experiences of ZeeQ's Programming team. She said, “As a broadcaster, through our shows, we are committed to give life experience to children and this initiative, ZeeQ on-Wheels is the extension of our very same commitment.”

From marketing perspective, ZeeQ on-Wheels will ensure sampling of ZeeQ’s shows in its target market. Anuj Katiyar, ZeeQ’s Head, Marketing and Research, informed that the activities on ZeeQ on-Wheels are interactive in nature and are formulated considering the four key subjects like English, mathematics, science, and general knowledge. For conducting the mentioned interactive activities, ZeeQ on-Wheels will halt at various locations in each city for four days.  

Over next few days, this van will ply on Mumbai roads and then it will cover the rest of the Western Zone. Apart from Mumbai, in Western Zone, it will visit Pune, Surat, Baroda, Ahmedabad, Indore, Bhopal and Nagpur. In North the ZeeQ on-wheels is set to tour New Delhi, Jaipur, Agra, Kanpur, Allahabad, Lucknow, Chandigarh and Amritsar. In Southern region the touch points will be Chennai, Banglore and Hyderabad, whereas in East, ZeeQ on-Wheels will mingle with children in Kolkata.
ZeeQ, a kid’s genre channel was launched by Zee Entertainment Enterprises Ltd. (Zee) in early November. The channel aims to cater to the needs of children of age group four to14.
On November 5, 2012 – pan India – it was availed on air on the Dish and Videocon DTH platforms. It is also available on all the digital DTH platforms in India.

ZeeQ is the 32nd channel from Zee. Zee manages ZeeQ’s broadcast operations, while Zee Learn Ltd., the education division of Zee, looks after the content and channel management. Zee Learn is the fastest growing education chain of preschools and K-12 in India.

The channel has balanced approach towards the programming content that it airs. It has mix of acquired and locally produced content. The language of ZeeQ’s content is Hinglish, i.e. 70% content is in English and 30% is in Hindi.

To name a few, the prominent shows on ZeeQ include – Teenovation, Amar Chitra Katha Heroes, Science with Braincafe, Sid the Science Kid, Word Match and many more.

The founding principle of the ZeeQ is to stand for – What is Right for the Child (WRFC). Each and every show of ZeeQ is reflection of this principle – WRFC. Precisely, the shows on ZeeQ helps mothers decide what is right for their child.

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