Monday, 18 February 2013

World’s toughest vehicle gets couture fashion make over at IDEX

The world’s toughest vehicle, the Marauder, has received a high-end fashion makeover in response to growing public interest for a consumer friendly version, with daily inquiries from all around the world.

Africa’s largest privately owned defence and aerospace business, Paramount Group, regularly receive calls for a customised personal version of the 16 tonne mine and ballistically protected vehicle.

The Marauder underwent a makeover by renowned South African fashion designer Gavin Rajah and a team of stylists. This entailed the application of thousands of Swarovski crystals and gold, bronze and chrome coloured camouflage.

The glittering vehicle was unveiled in front of 60,000 people at the International Defence Exhibition (IDEX), in the United Arab Emirates, with a top international model dressed in a matching ball-gown and holding a live falcon.

The vehicle will not be for sale to consumers.

The world’s toughest vehicle, Paramount Group's 16 tonne Marauder, is showing off its softer side, after undergoing a couture fashion makeover. The vehicle was covered in thousands of Swarovski crystals, gold, chrome and bronze camouflage complete with model Jenna Upton in matching ball-gown. The vehicle was designed by Gavin Rajah, couture designer to the stars, including Beyoncé and Cameron Diaz.

Ivor Ichikowitz, Founder and Executive Chairman of Paramount Group, said that while ‘making over’ the world famous armoured vehicle was somewhat light-hearted, it is important to remember the Marauder is designed to undertake a serious role as an armoured personnel carrier used for peacekeeping and managing regional instability.

“We have designed this customised vehicle to celebrate the Marauder’s on-going reign as the world’s toughest vehicle, and the public’s appreciation of this world-leading innovative machine.

“Paramount Group is in the business of innovation, we are constantly pushing the boundaries, which is why our vehicle is still the toughest yet.”

The Marauder was pronounced ‘the world’s toughest vehicle’ by BBC television show Top Gear when it beat the Hummer in a series of tests which included how well it withstood a land mine explosion.

Designer, Gavin Rajah is a UNICEF Goodwill Ambassador with a fashion house in Cape Town and Paris. His work has featured in international publications such as Vogue and he has dressed celebrities such as Naomi Campbell, Beyoncé, Cameron Diaz and Tina Turner.

NOTE: The model will be at Paramount Group’s stand CP-330 with the vehicle for photos AND additional images will be available on Getty from 1.00pm UAE time.

About Paramount Group
Paramount Group is Africa’s largest privately-owned defence and aerospace business. It is a leader in defence and security innovation and is a trusted partner to sovereign governments around the world, providing ground-breaking products, services and consultancy, including support for peace-keeping missions.

The Marauder is an extremely flexible and agile battlefield tool with outstanding mine and ballistic protection. It accommodates a crew of 2 in the front plus 8 fully equipped soldiers in the rear. Marauder can be configured as a simple armoured personnel carrier or as an effective wheeled combat vehicle by the addition of appropriate weapon systems, making it ideal for conventional and non-conventional missions.

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About Gavin Rajah
Gavin Rajah is Managing Director of Gavin Rajah Atelier in Cape Town. He is Managing Director and Joint Owner of Gavin Rajah Concept in Cape Town. Rajah is an Ambassador for UNICEF in South Africa as well as Managing Director for GRC: Event Concept, Management and Direction in Cape Town.

His work has featured in international publications such as Vogue, Milano Finanza, icon, Luna, Avant Garde, Harper’s & Queen, London Sunday Times, London Financial Times, The Face, BBC, CNN and the Los Angeles Times. He has dressed Naomi Campbell, Beyonce, Jodie Kidd, Tina Turner, Paris Hilton, Celine Dion, Cameron Diaz, and other celebrities.

2005 saw him featured as a designer/judge in “America’s Top Model” by Tyra Banks in the US and in Jodie Kidd’s reality TV programme “Fashion Avenue” in the UK. He has been selected by US Vogue editor, Anna Wintour, to premiere his work at Oxford University in 2008. FinWeek has listed him as one of the top 40 most influential leaders in South Africa.

About IDEX
IDEX 2013, held from 17-21st February at the Abu Dhabi National Exhibitions Company, is the only international defence exhibition and conference in the Middle East and North Africa region demonstrating the latest defence technology across land, sea and air.

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