Saturday, 2 February 2013

L’Oréal Professionnel launches the Retro Nouveau Color collection 2013

L’Oréal Professionnel has launched the Retro Nouveau Color collection 2013 -- a new fashion forward twist to retro hair designs.

The ‘50-‘60s era saw some of the most stylish fashion icons in the world and these iconic women continue to inspire the world of fashion as symbols of glamour, elegance, and style even today.  It is in these golden age icons -- Elizabeth Taylor, Twiggy Lawson and Brigitte Bardot -- that  L'Oréal Professionnel has found its inspiration for its Color collection. Retro trends are currently in vogue on the international ramps; the ‘Twiggy cut’ has been emulated by celebs like Emma Watson etc. in real life and has graced the covers of various magazines and international runways.

Taking this international collection a step further, the L'Oréal Professionel Dream Team has designed its India interpretation with cuts, colours and styles created specifically for the Indian woman and meant to reveal her glamorous icon. 

The Color Collection uses a new colour technique ‘Shadow Illusions’ with cuts and styles that are on-trend while retaining the ‘60s signature. The three colour bases used in the collection with INOA and Majirel colours are suited for Indian hair and skin tones, making fashionable colour very wearable and suited for various hair lengths (long, medium and short).

The team of Dhruv Abhichandani and Vipul Chudasama re-created the three iconic looks – highlighting three signature hair designs – the fringe, the tousled bob and the bouffant.

Vipul Chudasama,  L'Oréal Professionnel Dream Team says, “Fashion moves cyclically and 2013 will see the retro look return, but with a twist. The Retro Nouveau look is best represented in the newly launched  L'Oréal Professionnel Color Collection 2013, which is a boon for hair stylists and fashion followers alike. The Shadow Illusion technique used brings out multiple hues and gradation in the hair colour moving from a dark base to lighter ends. It also captures the bright and deep colours that are in vogue this season and best suited for the Indian skin palette.” 

Dhruv Abhichandani adds, “The Retro Nouveau Color collection 2013 is all about the return of glamourous icons in a new avatar. I was inspired by the ultimate glamour icons Liz Taylor and Brigitte Bardot. We took the idea of the famous curly do for Liz and modernised it by adding lighter, brushed out curls. For Bardot, our new take on the classic bouffant was to add texture to the rest of the hair enhanced with the Shadow Illusion technique, which helped create separation and lightness within the style. The colour can be recreated at a professional salon, where as the styles can be adapted and worn in multiple ways.”

Aseem Kaushik, director, Professional Products,  L'Oréal India says, “At LP we believe in being on-trend when it comes hair fashion and so we are launching The ‘Retro Nouveau Collection’, which is the contemporary twist to retro fashion. Reworked and interpreted by the  L'Oréal Profesionnel Dream Team, this colour collection has both an artistic palette for the hairstylist to work with as well as glamourous but wearable looks for the consumer.”

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