Tuesday, 12 February 2013

Harvard Business School's programme for Indian business leaders


Harvard Business School announces the Leading Growth through Customer Centricity – India for business leaders

Mumbai: 
Harvard Business School (HBS) announces Leading Growth through Customer Centricity – India, a new program scheduled from third week of January at the HBS style classroom at Taj Lands End, Mumbai as part of its Executive Education program portfolio for India. 

Leading Growth through Customer Centricity – India, focuses on the imperatives for leading and growing a customer-focused organization in India and beyond. Challenged by growing competition, dwindling resources, and rising customer demands, forward-thinking companies are centering their business models on the customer rather than the commodity. However, attaining true customer centricity requires a fundamental shift in thinking across the enterprise and a reorientation of the value proposition. 

Led by renowned Harvard Business School faculty, Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration and Rajiv Lal, Stanley Roth, Sr. Professor of Retailing, this program will provide participants with an in-depth understanding on how to match a company’s capacity, cost structure, and business conditions to the right customer at the right time, which will help them emerge with a blueprint for driving profitability and growth – even in turbulent times. 

Ranjay Gulati, faculty cochair of Leading Growth through Customer Centricity—India, said, “The program’s diverse and interactive curriculum will focus on three critical and interrelated areas that hold serious implications for product and service companies: why customer centricity is vital, what it takes to configure the ecosystem of a customer-centric organization, and how to manage the process of change to deliver on the process of customer centricity.” 

Rajiv Lal, faculty cochair of Leading Growth through Customer Centricity—India, said, “Senior leaders need to focus on the vision, strategy, and leadership imperatives for leading and growing a customer-focused organization in India and beyond. Through case studies featuring real-world examples of customer relations management, participants will become skilled at the necessary tools and frameworks required to implement change throughout the organization.” 

As with all HBS Executive Education programs, the India portfolio will be taught by members of the School’s own full-time faculty using the renowned HBS case method in a newly opened, state-of-the-art multimedia case study classroom at Taj Land’s End Hotel. The participants comprising of senior executives from various industries will enjoy an interactive experience that extends the learning process through personal and professional networks long after the conclusion of the program.

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