Mumbai: Swedish luxury car maker Volvo Auto India has been the fastest growing automobile brand in India in 2012. The company sold 821 cars in 2012, up from 320 units in 2011 which is almost a 150% growth is sales. The company now targets 35% growth in 2013 by clocking sales of 1100 units.
Speaking on the occasion, Tomas Ernberg, Managing Director, Volvo Auto India said, â€œA growth of 150% in sales figures was possible only because of strategic associations Volvo had last year.
In the beginning of 2012, Volvo brought its international Golf property, Volvo World Golf Challenge, to India in partnership with Professional Golf Tour of India (PGTI) and mid of this year it associated itself with the â€˜crÃ¨me de la crÃ¨meâ€™ fashion property, Lakme Fashion Week, as the Official Car Sponsor. Our foray in Golf and fashion stems from our strategy of engaging with the top 5% HNI who have the propensity to own a luxury car brand like ours.
The expansion of our dealer network signals the importance of the Indian market to Volvo Cars. We believe that India holds tremendous potential for our brand and want to make sure that we fully capitalize on the opportunities available while at the same time providing the best possible services for our customers at the best value at the most competitive prices. In Q4 we have appointed 3 new dealer partners in Ahmedabad, Bangalore and Gurgaon. We also managed to update our facilities in Chandigarh, Coimbatore, Chennai, Delhi, Ludhiana and Mumbai, Delhi and Ludhiana being a 3S (Sales Service and Spares) facility showroom. In 2013 VAI will continue its expansion in dealer network, starting with Kolkata.
About Volvo Auto India
Swedish luxury carmaker Volvo Auto India (VAI) established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products through its dealerships in New Delhi, Bangalore, Gurgaon, Ahmedabad, Mumbai, Chandigarh, Ludhiana, Coimbatore, Hyderabad, Chennai, Kochi and Pune.
â€˜Designed Around Youâ€™ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.
For more on Volvo Cars, please visit - www.volvocars.in