Sunday, 27 January 2013

Oye 104.8 FM celebrates Republic Day with a Bollywood Flavour

Mumbai 26th Jan 2013: This Republic Day, the programming on Oye! 104.8 FM 
has a flavor of Bollywood and also focus to bring about social change. Different
activities are being done across the 7 staions not just on air but on ground as well.

In Delhi, the programming is around the vision to bring change in society and most
importantly in peoples mindset post the tragic rape incident that had shaken the nation.

This initiative Oye FM Shradhanjali, started from Lohri, the festival of change and will come
to an end on Republic Day. The core thought is to bring our society on the Road (path) to
Republic (equality for all genders as enshrined by constitution of India). It’s a change which
our society needs for avoiding incidents like the Gangrape. The change is not just in one case
or in judiciary, policing, education and government but a complete change in the mindset of

Oye FM along with the people of Delhi is conducting a special activity to offer ‘Shradhanjali’
at the unfortunate Munirka bus stand from where the victim was picked. As a mark of
respect, OYE FM created a platform for people to raise their voices. Oye FM has taken
ownership of the bus shelter and created a Black Tribute Wall, where people can voice their
feelings by pasting messages, placing flowers, candle light etc. Large number of messages
in different languages are being pasted everyday on the Oye FM ‘Shradhanjali’ creative
at the bus shelter. Oye FM RJs have also been visiting the bus shelter regularly and taking
responses from the general public. Even on Republic Day, Oye FM RJs will be at the
Munirka Bus Stand to engage with the general public and people from various NGO’s who
have been visiting the venue daily.

In Mumbai and Kolkata stations, the on air programming around Republic Day will be to
reflect the parallels between the Constitution of India and the unwritten Constitution of
Bollywood and Tollywood. Oye FM will take a journey to unravel ‘Cinema ka Samvidhan’
where we give a filmi twist to the day and look at the formulae that make movies work.

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